Formica - A Decorative Laminated Plastic Board
The Formica Company has been famous for long wearing surfaces for some 40 years, but it was not until recently that their products became well-known and popular in the local market.
'FORMICA' is а
'FORMICA' is unaffected by spilt alkalies and the fact that it never food and drinks. On serving surfaces needs painting or refinishing help such as the counters in bars and counteract spiralling costs of decora- restaurants or food preparation tables tion. in kitchens and factories, where rigid hygiene is essential and where the
high pressure working surfaces are required to laminated plastic made of layers of 'FORMICA' is a laminated plastic withstand extreme conditions of wear, specially processed papers impregnat- veneer or board of exceptional hard- proof of its practical utility is in ed with synthetic resins, and cured pleasant daily evidence. It is con- under intense heat and pressure to ness and durability, which is supplied genial to the touch and is therefore fuse into a single sheet one sixteenth in a variety of beautiful colours and ideal for the surfacing of table tops of an inch thick. It consists of four effects. In modern decorative schemes in restaurants and industrial can layers: the top layer is a protective 'FORMICA' is applied to practically teens, and in such applications, the sheet saturated with Melamine Resin, all types of interior horizontal and saving in maintenance costs is con- the second layer is a printed decora- vertical surfaces except floors. It siderable.
tive sheet saturated with Melamine Resin, the third (used only in forms a permanent protection and
The passing of the mid-Victorian cigarette-proof grade) consists of a decoration which requires no main-
parlour and the trend to active, sheet of metal foll, while at the bot- tenance other than occasional wiping casual and carefree living, serves as tom is a multi-layer core of strong with a damp cloth. The hard smooth the background for the rapid growth kraft paper impregnated with Phenol- surface of this product is hygienic in popularity of ‘FORMICA' in the Formaldehyde Resin. and highly resistant to abrasion. It home.
'FORMICA' is available in two withstands heat up to a temperature
Colour and the beautiful grains of grades, two finishes, and in a num- of 120 degrees (C) and is available in
fine woods have always been in ber of sizes, patterns and colours. two grades Standard and Cigarette
demand. But not until this material During installation, it can be glued Proof. 'FORMICA' has been used
took its place in the home was there onto plywood, unshrinkable wood and extensively for the interior decoration
such a beautiful surfacing material even steel; any good casein glue may of public and commercial buildings,
that required no pampering and no do supply special glues which are be used, though the manufacturers schools, hospitals, cinemas and ships.
special care. where its unique features coupled
highly recommended. with the savings effected in terms of In a servantless era, ease of clean-
Further details may be obtained reduced maintenance costs have ing has become more important. from the sole agents in Hong Kong, proved it singularly appropriate for 'FORMICA's' resistance to bolling Messrs. Keesol Engineering & Com- such applications.
water, alcohol, household acids and mercial Co., Ltd.
WILD INSTRUMENTS EXECUTIVE'S 70TH BIRTHDAY
On November 3rd, 1953, Mr. Albert fessional line. On these journeys he grammetric societies, and his initia- J. Schmidheini, delegate of the Board has also laid the foundation of tive is responsible for many technical and Managing Director of the Henry to-day's world-wide selling organiza- and scientific contributions at Wild Surveying Instruments Supply tion.
gresses and international events. Co. Ltd. in Heerbrugg (Switzerland), celebrated in perfect health his 70th anniversary.
con-
From the beginning. Mr. Albert During the second world war, Mr. Schmidheini realized that photogram- Albert Schmidheini devoted his ef- metry would have a great future. In forts to the research and develop- He was appointed to his post in this field as well he contributed to ment of new instrument groups in or- 1925. Under his direction, the small a large extent in creating the strong der to have, in time of peace, a larger optical and fine-mechanical work- position occupied today by the firm manufacturing programme for an in- shops have developed into an enter- WILD on the world's markets. On creased personnel. This led to the prise of world-wide reputation. Al- the basis of simple equipment for construction of the first Swiss micro- though not being an engineer. Mr. terrestrial photogrammetry, the firm scopes in the WILD works. Thanks Albert Schmidheini has had, from WILD gradually developed, under his to their high optical and mechanical the beginning, the gift of getting direction, outstanding cameras and precision, these instruments can com- quickly familiarized with technical plotters
for aerial photogrammetry. pete with the best makes on the subjects. This allowed him to ex- This development has led,
in the world market. At the same time, the amine the instrument constructions course of the last years, to the crea- firm has undertaken the manufacture as to their usefulness in practice and tion of the powerful "Aviotar" and of modern precision drawing sets to give valuable suggestions and ad- "Aviogon" objectives for aerial cam- made of very resistant material vice to the scientists, engineers and eras and of the WILD A7 and A8 which is stainless steel. technicians of the firm, with a view high precision autographs, which are to obtaining better solutions in new meeting with great interest and en- constructions. Thus, he has contri-thusiasm in professional circles and buted to the realization of the first international congresses. WILD Universal Theodolites T2 and the first models of Levelling Instru-
the Besides his activity in the develop- ments. all based on new construction ment of construction, Mr. Albert principles, and which have been in- Schmidheini has stimulated troduced by him into international formation of photogrammeters. professional circles. Later, he has zens of photogrammeters from all also been successful in collaborating over the world attended courses
After an activity of nearly 30 years, with the development of standard Heerbrugg.
Mr. Albert J. Schmidheini can look Polytechnic schools in types of the WILD instruments which Switzerland and elsewhere organized back on an enterprise, which has not are known all over the world. On under his stimulation and with the only obtained world-fame but proved his innumerable journeys in Europe support of the firm, many courses of widely beneficial for the local region and abroad, he entered into close photogrammetry. Moreover, he has and has become of considerable im- contact with specialists of the pro- encouraged the foundation of photo- portance in the Swiss economy.
the Do-
at
Mr. Albert Schmidheini has always ment and enlargement of the tech- given his support to the improve-
nical and mechanical equipment of factory. Some of the WILD manufacturing departments may be considered as being the most modern of to-day.
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