Directory_and_Chronicle_1941 — Page 1497

MANILA ILOILO

The Fire Association of Philadel- phia Switzerland General Insur-

ance Co., Ltd.

New India Assurance Co., Ltd. Nashua Manufacturing Co. Yankee Export & Trading Co., Inc... M. Lowenstein & Sons, Inc.. A. D. Juilliard & Co., Inc. G. A. Stafford & Co., Inc. National Aniline & Chemical. Co, American Paper Export,. Inc. Dollfus-Mieg & Cie Gebr. Junghans A.-G. Hugo Schneider A.-G.. R. V. Neher A.-G. Georg Dralle

Swan Pencil Co.

Coutinho, Caro & Co. Saxon Scrumwork

Hematogen Hommel, Ltd. Lepetit, A S.

L. Guidotti & Cie

E. Granelli & Cie

Novo Terapeutisk Laboratory Sperry Flour Co. Bernese Alps Milk Co. John F. Trommer, Inc. Huntley & Palmers, Ltd. Robin Hood Mills, Ltd.

Sunset Produce Co. · Pomona Products Co. Wilcox-Hayes Co. The Sun Rayed Co.: J. Pascall, Ltd. Vories Baking Co. Brand & Co., Ltd.. Henkel & Cie

G. F. Hueblin & Bros. C. J. Van Houten & Zoon Oxo, Ltd.

D69

Walter Robertson & Son (1927), Etď. Co-operative Wine Growers Associa

tion of South Africa, Ltd. Lloyd Triestino Steamship Co. Italia Steamship Co.

Adriatica Steamship Co.

:

Tirrenia Steamship Co.

Pan American Airways System

Zuellig & von Knobelsdorff, In- surance & Shipping Agents 55-63, Rosario, Manila; Teleph. 2-23-24; P.O. Box 604; Cable Ad: Zuellig, Manila

Dr. F. E, Zuellig

Victor von Knobelsdorff

Agents for:

General Insurance Co., Ltd. of Venice

and Trieste

ILOILO

According to tradition, the first Malay settlers of Iloilo came from Borneo. Ten datus with their followers and slaves landed in Panay Island at a place then called Sinogbuhan, near the present site of Miagao, Iloilo: The Bornean immigrants found the place inhabited by Negritos living under the rule of a brave chief by the name of Marikudo. From this chief the Bornean datus bought the entire Island of Panay for one gold necklace and one Sadok of gold. They then divided it into three districts or sakops namely, Hamtik, Aklan, and Ilong-Ilong. In later times, Hamtik became. Antique, Aklan became Capiz, and Ilong-Ilong Iloilo.

:

Hamtik was placed under the rule of a datu named Samaquel, who became the founder of Malandong, the first Malay settlement in Antique. Aklan was placed under the rule of Bankaya, who became the founder of the first Malay settlement in what is now Capiz. Ilong-Ilong was placed under the rule of a datu named Paiburong who became the founder of the first settlement of Malays in Iloilo.

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:

How Iloilo came to have its present name is very interesting. Before the coming of the Malays the inhabitants of the place were Negritos. These people named Iloilo. Irong-Irong because the southwest coast of Panay Island is shaped into a nose and a chin and because the Iloilo River meanders in a nose-shaped line. "Irong" means literally "nose" in English, and "Irong-Irong" is equivalent to "like a nose. Later on, when the Malays settled in the place, they changed its name to Ilong-Ilong for the simple reason that the Malays can pronounce the letter "I" better than the letter "r." And still later, when the Spaniards came to the place, they further changed the name to Ilo-Ilo to suit the convenience of the Spanish tongue. The Americans. adopted the name Iloilo...