Directory_and_Chronicle_1934 — Page 1696

Borneo

Islands

Spending Less

to get More

'HERE is a lot of guess-work, and consequently a

THE

big wastage of money, in advertising and mar- keting goods to the Southern Chinese, if you conduct your advertising and sales campaign without the experience and knowledgeable assistance of an on-the- spot Advertising Agency-an Agency which knows the people and writes and speaks their language.

WE

E suggest, speaking with a knowledge of facts, a Western manufacturer can substantially cut his usual advertising appropriation for South China and Malaya and yet get a bigger sales-return per dollar by making use of that inside assistance.

SPEND less money more profitably by using the service of the Advertising Agency that knows the Chinese

陀

SERVICE

THE

ADVERTISING & PUBLICITY

BUREAU LTD.

Head Office

St. George's Building

Hong Kong

Malaya Office

Meyer Chambers

Singapore