Directory_and_Chronicle_1932 — Page 826

衛生補品來了

UP THE GREAT

RIVERS OF CHINA,

into the interior where

hundreds of thousands are.

煉谷飲名是 而唔用

VALTINE

成等牛適 的最奶到滋

浦鷄慶

養蛋歡飲

BOT 3

到

阿華田

歡师

beginning to take a keen

interest in Western Products

r

The Ship of Specialised

Advertising

Ovaltine.

is

carrying

品麥安

製精田馳

TO ADVERTISE SUCCESS-

FULLY IN CHINA YOU MUST THINK IN CHINESE.

Your story

must be told in the Chinese Fashion- not your Fashion-if you want to

arouse a Desire for the Possession of your Product in the Minds of Potential Buyers in this vast Market.

Failure to understand this essential can but result in Disappointment.

LET THE A.P.B. BE YOUR PILOT AND SO AVOID THE WRECKAGE OF YOUR HOPES DEVELOPING YOUR BUSINESS IN

CHINA AND MALAYA.

FOR

Write to us at our headquarters, St. George's Bldg., Hong Kong

THE ADVERTISING AND PUBLICITY

BUREAU, LIMITED.

CHINA AND MALAYA