Page
Always Something New
Maizee's
New Chiffon
Evenings
Silk Suits
and
New Flowers.
Protect your face
with
Helena Rubinsteins Beauty Preparations.
17
St. George's Bldg.
Chater Road.
Smart Afternoon
and
Evening Dresses
in Organdie
.:
Flowered Silks
Chiffons.
Dressy Hats
at
RIVELLE
6. Gloucester Arcade.
Tel. 33186,
SPECIAL OFFER
OF
RAYNES
LONDON MADE
>
SHOES
AT
$25.00 Pr.
Gordon's Ltd.
HONG KONG'S LADIES SHOE SPECIALISTS.
SUMMER
SALE
Still Proceeding Further Reductions
on
Hats, Dresses & Shoes
Ladies Department LANE CRAWFORD, LTD.
HONG KONG DAILY PRESS, FRIDAY, JULY 19, 1935.
Fashion
PRE-VIEW
RISE OF THE FASHION COMMENTATOR
New And Attractive Career For Experts
A new arrival in the world of women's dress specialists is the fashion commentator," who ap pears at important dress shows and fashion parades, which are held from time to time by dress designers, and at the leading fashion stores in London and the provinces Her part is to provide a racy and interesting comment worn by Or the latest modes mannequins in the show.
In common with the modern "stylist" and the expert "fashion adviser authorities on advance intelligence of the modes to come, two other innovations in fashion and commerce, the work of a fashion commentator opens fresh vistas for the ambitious girl of to-day.
At present the part is played by likely graduates in close touch with designers of the mode, the chiei saleswoman, perhaps, in an exclusive dress house or buyers'of departmen.& in leading fashion stores. Sometimes at the smart "one man" Mayfair dress shows the creator of the models provides a witty and practical comment on his fashion creations, thereby giv- Ing piquancy to the display.
Again, the commentator may be a well-known actress noted for her good taste in dress, or a facile writer on the vogue of the day.
HIGHLY SPECIALISED
This still new branch of fashion work is becoming more highly specialised each season, for al- though there is a strong sales- manship angle it demands artis- tic and versatile gifts in many o.her directions as well. No longer is it thought that the fashion commentater, la "born not made." There are very de- Anite qualifications needed to make the job a financial success, and the girl launching out on this career needs to train herself to a high degree of attractive eff... ciency.
That there is a definite opening in this somewhat unusual calling
k
is proved by the rise in the num- ber of trained specialists engaged in the work as each fashion sea- son passes,&
How does onej become a fashion commentator? To begin with an Inside knowledge of fashion gain- ed in a showroom is a valuable 'experience. A study of voice pro- .. duction is also useful, for al- though a B.B.G, accent is by no means essential, a good speaking voice, pleasantly pitched, with a clear enunciation in respect of dress details and price is im- portant." Good French is also an Baset
A charming" manner, and graceful" deportment." to use an old-fashioned word, are other ac- quisitions which can be cultivated.
LOOK THE PART
To the girl Interested in all aspects of dress and the mode his work is a fascinating way of 'making money. It entails research
a multitude of subjects con- nected with manufacture and des'gh in order to provide the re- quired ideas for an interesting commentary, apart from stressing the attractive points and the ac- tual description of the models shown, which are, of course, the main themes.
A wide knowledge of дем colours produced each season and their correct. names-their suitability to certain types of women, and of materials, laces, furs, and other fabrics in fashion and use, quaitties and prices are all matters which must be studied and absorbed so accurately that when their story comes to be told It must flow evenly and clearly.
A dash of humour may be ad- mitted occasionally, but in the main women find choosing and buying their new Hats and frocks a serious affair, not to be taken lightly.
„
The fashion commentator should herself possess an impeccable. tas.e in dress. Her make-up should be beyond reproach, Al- hough aways cool and unself-
ROUND THE A
SHOPS
The sale is still proceeding at Lane Crawford's and there are a hundred and one bargains still to be had. Further reductions on all goods are being made so as to clear everything possible and make room for new goods expected shortly. In the children's department there ere a lot of kiddle's shoes selling at under cost price' and winter coats going for about $4.
FLOWERED CHIFFON FROCKS
Maizees are showing some very pretty evening frocks in flowered chiffon, all these dresses look so light and pretty. You should see the lovely selection of flowers they have just received which just puts the Onishing touches to an evening dress.
Eve
SUMMER GLOVES
are selling of Summer gloves at very special prices. All these are this season's goods.
AFTERNOON DRESSES
Rivelle has some very pretty suk afternoon dresses, all these are very inexpensive.
CLOTH HATS
Mayo's have just received a big shipment of cloth hats in all the latest and attractive shapes, at prices to suit every one.
SHOE SALE
Gordon's shoe sale starts on Wednesday 24th, and there are some really nice models going from $2. Be there early and take your cholce.
LACE BLOUSE
blouses
The up-
The lace blouse is a becoming accessory for crepe de chine, marocain and other silky fabrics used for the dressler type of tailored suits, In ecru and clear ivory, tones these lace are designed on summing, lines for the not-so-young. per part of the round or v-shap- ed Eeckline of lace is flat, just a. covering of lace as a back- ground for jewels, with narrow frills Anely tucked lace from shoulder to waistline Bnished with a small butterfly bow of lace in the centre of the front.
Flower jabots made of organ- die in white and pastel colours" "are among the little novelties shown as a finish to the simple, exquisitely made muslin and or- gandie blouses. A flat cactus shape with curved strands made in pale pink organdie is an ex- ample of modern needlework;
LINEN, AND TAFFETA
Choice of materials für warm weather wear has never been so prodigal as in this year." Linen, the coolest of them all on count of the fax thread, has 'at- tained to the height of perfection in both weave and design; then there are the British silk linens, the new seersucker and open- weave fabrics, with organdies,
· organzas, ⋅ piqués and voiles in endless variety, which stands 80
Taffeta, 100, high in fashion's favour this season, is an ideal selection for day or evening wear. Artificial milk taffeta is even curler than the pure silk.
conscious in appearance, she is part of the display and must never forget it if she is to impress her facts on the ultra critical feminine audierice assembled to study-and to bup--the latest models.
41
Build up your Strength
with
Daily
Bovril
FASHIONS FOR HEAT
WAVE
Linen Comes Into
Sunshine. modes and Smart rainproofs were in equal demand recently in the Westend sales.
The heat wave and: the thun- derstorm competed for pride of place in women's shopping plans.
The demand for sun-bathing. clothes, mostly in Jubilee colour schemes of red, white, and blue. was keeping the sportswear, de-. partments busy when the thunderstorm arrived.
Women who had started on their shopping expeditions in brilliant sunshine spent a busy hour choos'ng umbrellas and new designs in waterproofed coats, many of them with capes.
The storm over, they returned to the task of choosing clothes in which to keep cool. There was a demand for "tub" frocks with an exclusive air.
These homely, dresses of t
mer generation are designed day by leading fashion creators. who have fallen in love with the variety of novel cottons and linens were being sold rapidly.
ASCOT AND GINGHAM:
To-day a woman can wear an Ascot hat with a gingham frock, Smart accessories in the form of belts, handbags. and shoes were being bought lavishly to go with these dresses.
Thanks to the heat wave, linen has come into its own Linen suits were in demand, in "dusky” pink, turquoise blue and seagreen shades. Women : were
choosing
"
Its Own
NO GARDEN PATTERNS
For the frst summer for many years, garden party dresses in plain colours or simple spot or check designs are being chosen in preference' to dresses in "flower garden" patterns."
The reason is that women are using flowers lavishly in trim-: ming, and floral fabrics are con- sequently not so smart. Ne heat-* wave dress scheme will be com- plete unless It introduces dowers somewhere," as a spray for the corsage, decorating a belt, or as trimming for a wide-brimmed hat. Slit sleeves and skirts were other summer fashions that appealed to women shoppers. There was
a
run on smart ensembles. consisting of a silk frock' and a' light coat with slit sleeves. Some of the coats chosen were slit at the back from the collar to the waistline, showing the pattern of the dress worn underneath.
Leather Is Popular
Leather and suede in all co- lours are the most popular mate- rials in Hollywood at the mo ment, especially for the younger *players.
in Kathleen Burke, leading Paramount's famous The Lives
new
Of A Bengal Langer, has a three- plece sports outfit in the paprika shade, and made entire-
linen capes to throw over lightly of suede with flat seams laced, frocks or beach sits. Shoes, bats
together with leather thongs
and bags of linen were other hot. Margo, appearing in Para-
weather selections.
mount's Rumba, hás a three-
BEADED EVENING GOWN
Blue, the most fashionable col-plere suit in suede, carried out our of the season, has proved as -in hunter's green, and with a successful as white in helping wo- vest and beret to match men to feel cool. Until recently women were concentrating on the dark blues that are considered so smart at the moment. Now the demand is for all the lighter shades, from aquamarine türquoise and a true sky blue.
to
Lyda Roberth, who is featured In Paramount's The Big Broad- cast O, 1935, simply cannot get away from beaded gowns. In nearly every picture she has one to wear.
In The Big Broadcast she will wear a gorgeous pink gown which sparkles all over with massed beads. It is made in a closely fitted sheath with camounage godets, which emerge round the ankles when she moves.
FUR FINISHES
According to Travis Banton, Paramount's fashion expert, fur bas about run its gamut in the "important style trends,
will
Banton declares that use as little of it as possible in the costumes he will design for Carole Lombard, Marlene Diet Fich, Claudette Colbert and other of the Pramount stars next Autumn and Winter One reason for this decision, he states, Is that intricately women fabrics and more original treatment of detall will take the place of the lavish fur collars and bandings which have predominated....
Travis Banton recently describ ed a crinoline party dress
Joan nett in Paramount's of Hay
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