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HONG KONG DAILY PRESS. FRIDAY, MAY 24, 1935.
SUMMER Style
BIG FASHION SCHEME
FOR BRITAIN
Replicas of dresses worn by film stars on the screen will soon be available to British girls.
Gaumont-British Film Corpors- tion bas, co-operation with leading manufacturers and whole- salers. worked out a scheme by which girl dim "fans" will be able to purchase "at, their locat shops coples of the dresses worn by their favourite stars in their latest successes.
The screen exerts a great in- fluence over fashion in America, and it is hoped that the present scheme which is being tried for
the first time in Europe will stimu late the fashion trade here.
Design of the frocks has been placed in the hands. of Mr. Joe Strassner. former Hollywood
fashion creator, and the materials used will, wherever possible, be similar to those used in the actual model worn in the creen produc- tion.
Under the scheme, which will come into operation in June, the frocks will be aväliable in London on the day of the pre-release and in the provinces a week before the general release.
The Brst models to be circulated will be chosen from "The Clair- voyant." starring Fay Wray and Jane Baxter and "39"Steps." star-
ing Madeleine Carroll.
The scheme will extend to the provinces facilities which London- ers have enjoyed for some weeks. A Cinema Shop already pro- vides replicas of dresses worn by the stars on the screen.
#
Blue and white organdie, is used effectively in this summer party frock worn by Diane Cook beautiful model in E.K.O. Radio's “Roberta."
GAY HOLIDAY - CLOTHES
New Ways With Colour
There is a feeling for holiday garments in anticipation of a warm summer. Many materials
tre
led.
this
unusual and colours are blended harmoniously. In the country, when summer cambric and liner will run riot, the plaic and figured fabrics will be ming- There is great simplletty in alliance, however gay: the fancy fabric may he
Jackets and skirts show con- trast. A black wool skirt may have a gay jacket of patterned decorative Then, fastening with cut. one large crystal button, away to show a dark blouse.
Some belge. stone, and white linen.coats show a dark velvet collar and scarf, worn with 3 wool skirt to match. This is an ideal country or holiday outfit.
BASQUED BLOUSES
Figured cambric. jawn and linen are made into the nеw basqued blouses. or into little dresses with capes attached. There is much good tailoring in evidence, and crêpe, silk, and linen are all used. Taffeta coats In colours also appear with dark skirts, and make a very dressy. chic ensemble
4:
TWENTY-FIVE YEARS
"The hour-glass ferm of fas- hion, the upholstered hips. Stra- ta above strata of lingerie, lace and "dessous." billowed and ex- panded so that the figures of 1910 seem to us like goddesses, enveloped in a hase of cloud and ornament. That As how Vogue describes the fashions of twenty- five years ago. Though we play to day at reviving some of the fas- hlons of the day, we know that "really those fashions were more like Queen Elizabeth's than our own. Vague.gives you a number of them in its Royal Jubilee Num- ber, and shows modern dresses along with them. They are ke enough in many ways-big. fan- tastic feathers, taffeta skirts, clouds of lace and tulle, were as beloved of women then as now. But oh-there's such a difference!
COURT CURTSEY BEFORE LUNCH
*Presentations at Court in those days were very different from those which succeeded them." (says Lady Oxford and Asquith fri the current issue of Vogue). "The
AGO
She
Queen received debutantes before lunch in brilliant daylight. sat, dressed in grey satin, on a dais surrounded by all the mem- bers of the royal family, and you had to make sometimes as many as eight curtseys before retiring backwards," This is one of many interesting reminiscences by Lady Oxford in Vogue's Special Royal Jubilée Number, which gives us a gorgeously illutarated retrospect of the present reign.
WHAT'S NEW IN SHOES
Low heels for town and after- noon are very new, according to the Royal Uubllee Number of Vo- gue. They are being worn by the smartest women, and sandals with covered tbes or modified sports styles are often preferred with low heels. Suede, lizard and Low- kid make these sandals. heeled sandals for evening often leave the toes quite bare. This new variety of evening shoe looks particularly well with draped évening dresses of Eastern in- spiration, like the famous Schla- parelli sari dresses."
Mayo's
CHOPPE
HONE KINE
Attractive New
HAT'S
American Underwear
SECOND ANNIVERSARY
SALE Commences June 1st.
Eve
Opposite Hong Kong. Hotel China Building
Extra SmartTM
GLOVES
in Organdy and Net
White Canvas
SHOES.
BRACELETS AGAIN!
Bracelets have Staged a specta- cular come-back. There is no limit to the quantity which may be, worn at any one time, and they may be of as many differ- ent kinds as one may possess.
-Half a dozen or more of the slender bangles popular in a for-" mer generation may be allowed to join company with the jewelled bands of a still earlier period.
People who own old sliver bra- celets, usually inset with agate, cornelian, malachite and smiliar precious stones, will find them eminently suitable for wear with this season' colour tones.
The advantage or the bracelet over the ring is that the loose armlet actually helps a bony wrist or large hand or hides short- comings of proportion between palm and elbow, whereas rings show up finger defects most un- compromisingly.
The whim of the moment is a thin gold chain to which Jingüng lucky charms and mascots, such as pigs and elphants, are added.
THEY CHANGE PLACES
While variety is permissible, the the woman of tase will realise value of discretion in the amount of jewellery.
PHLEGM
A racing motorist was testing a speed model when it swerved, Each time the bracelet returns crashed, and was hopelessly wreck to favour it occupies a different ed. The driver, miraculously un- place on the arm. At one period hurt. arose from the ruins, lit. a it was invariably worn above the cigarette with a perfectly steady elbow. The "nineteenth century hand, and observed to the rescuers mode was to wear three, one on who had rushed upon the scene: the upper arm, one just above the "Just enough left over for å de- elbow, and 's third on the wrist, cent motor-bike, I think”.
Brown and grey is one of the most unusual mixtures this sea- son, may
A dark brown wool skirt silk have a plain brown blouse Or a figured crêpe in brown and grey. Worn with u grey flannel or linen coat and a scarf of the silk stuff this is very good style. The hat may be in brown, grey or the two allied, and with the dark ac- cessories chosen carefully this
scheme is quietly smart. The striped or spotted way is much
gayer. A narrow brown, red and Virginia Reid wears this alluring yellow striped skirt is effective gown of gold satin in R.RO.-- ..with
a brown or plain yellow Radio's musical romance, Roberta, linen coat, collared and faced coming soon to the King's Theatre. with the gayer stripe and a plain The rown is trimmed with bands linen hat. Very narrow grey and navy striped linen makes attrac- of red fox. Entirely backless, the tive suits or dresses with capes. front and sides of the bodice are fastened, halter-wise above the A black drape falls loose neck.
Striped six taffeta coats, short and smartly tailored, are a char
THE WIDENING
SLEEVE
Paris Stages Fashion Changes
Mid-season collections gre bringing "new winners in styles and details. Many changes are apparent, and a wider sleeve ele- ment louts ahead in daywear frocks, coats and jackets. One de- signer beguiles you into believing that this new urge in widths comes from the jacket or coat when it may actually emerge from a frock through skilfully welded armholes.
"
Blouses, too, focus this trend of sleeve deception and one with a meticulously cut white sult shows off balloon puff elbow length slee- ves of blue and white patterned crinkly crepe coming from the
tuck-in bodice, which has rounded of rücked neckline per- ching up above the jacket.
2
Other new styles in wide sleeves zre almost "canonical" of aspect as they sway open at the elbow, mid-forearm, or at full length.
Like the latest skirt fronts, they are set into armholes by inverted pin tucks and quilted lines to make them radiate out or honey- comb smocking to make them flop Into their ultimate widths. The two former details are ingen- Bous methods which also bring fulness to the front
of plain
ming mode for Continental re- from the waist line and is edged, backed skirts.. sorts as well as London.
These
are worn with short black, dark brown, green or all-white wool skirts. Sometimes the dark and fancy stripes are united on the new college or Jockey-peaked beret.
A favourite holiday ensemble dark red with a of jersey in cream. black and white cross bar stripe. This has a yoke with the top part of the sleeves in red, u gilt buckle to a red belt, and a loose short raglan swagger coat in red.
A White Ascot?
There will be much white wom later on. It is said we may even have # white Ascot, relieved, however, with unusual "shades, not the ordinary blues, pinks. greeng and reds, but more -de- Heate and faded tones. For ex- ample a inc and washed-out- pink sash and silker underɛlip will be seen with a white crêpe of silk.. An embroidered white organdi has a belt and cords of pale brown and green orchid "co- lourings. A white taffeta froek for: Ascot has a capebolero of a pale nasturtium yellow. Baft suede gloves and shoes of the same are to be worn with a white ballibantal picture hat, on the brim of which shaded nastur- tiums are strewn,
The smart side of the white and coloured vogue, promises to be very interesting.
with ful.
4
Similar trimmings are proper- tioned mathematically, as it were, just to unite frocks' with slack coats that may be half or full length
different but with a character in swagger. from last season's line. One example gets the straighter movement from a honeycombed round neckline, and honeycombed tops to wide sleeves,
All white, with a little, touch of colour, is a special notion for morning wear on sunny days, the white being as dead in tone as chalk. From then on it turns to a vellum ting for afternoons," when sunray plisse, points down into "bishop" sleeves tucked in at the wrists. Maggy Rouf is using a new material in white: and neut- "ral shades called "Indo-Chinoise" that smacks rather of tussore with a chine finish. It is a flat cloky patterned weare which en- croaches upon crepe-de-Chine and" marocain.
EMPIRE DAY
at the
PENINSULA HOTEL
DINNER ON THE FIRST FLOOR
DANCE & SUPPER
in the . ROSE ROOM
AND
ROOF GARDEN
DANCING TILL 2 A.M
GALA
DINNER AND DANCE
In Association with
The Royal Empire Society
and
Overseas LeagueTM
FRIDAY 24th MAY
TICKETS: (Inclusive-Dinner, Dance and Supper) $5.00 (After Dinner Admission with Supper) $2.00 -OBTAINABLE FROM RECEPTION OFFICES
HONGKONG & PENINSULA HOTELS
THE HONGKONG & SHANGHAI HOTELS, LTD.
SOME POINT
In Paris Fashion
Contrasts in stripes exercise a smart influence in the right sort of blue that looks subtle with Burgundy and Bordeaux red. The blue I mean strikes a note some- where between light and deep sapphire and from time to time smacks of turquoise matrix.
Deep chamols leather fellow
·forms a self toned raised ribbed jacket for a plain brown skirt, the sult being completed by a fine catton net blouse of the mellow
yellow with a neat accordeon- pleated butteruy bow-tle, ·
the
These jackets glide over Gaure in the unbelted semi-fitted. tailored way, and they show an attractive motif in dark coloured velvet defining the back of mas- culine-cut collar Ines which are, by the way, ideal for tuck-in muf- fiera.
Fastenings to Jackets are either single, double or treble breasted. Two buttons usually execute single themes; two rows look very smart when well spaced in black patént, leather buttons.
There is another afternoon jac-' ket model of mat black with a minute starry white floral motif and scalloped border that talles with a black skirt hemline.
Small coloured floral-printed silks on white grounds with & special weight for tailoring jac- ket are set po with velvet collar backs and mufflers,
If you have to seek the happy medium between strictly tailored jacket and dress lines there. så a good sigle for patterned prints at the moment, the vague half- length swagger line cut with rag- lan sleeves. It applies to one single dark colour.
With few exceptions, blouses: are dark ‚ ' and "meticulously tailored -to-tuck-in, Take black as an in- stance for a sky-blue woollen zult with a black matter to tally and a little black hat of the silken fabric with short oblong crowIL
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