1934-07-27 — Page 2

Page

Adds Charm

Charm

HONG KONG DAILY PRESS, FRIDAY, JULY 27 1934.

ROUND

THE SHOPS

Bouril carries you anywhere

YARDLEY FRAGRANCE POWDER

Will give you the delicate beauty of a smooth and flawless complexion with that: alluring loveliness of tint and texture which only a face powder of the very finest quality can bestow,

In all fashionable tints, including ENGLISH PEACH, one of the new darker shades which refines and beautifies without being apparent, it is richly perfumed with the lovely Fragrance' perfume

Ask for

Yardley Fragrance Powder

At all first class. Stores

and Chemists

Attention is drawn to the special display at A. S. Watson & Co. Ltd.,

of the latest creation by Yardley,

FAST COLOURED COTTONS Shirtings, Poplins, Linettes, Stripes, etc.

Indanthren

Dresses

Curtains"

Sunshades"

Decorations

Indanthren!

for

Cushion Covers

Shirts & Pyjamas-

Children's Clothing :

Uniforms for Schools

Professional Clothing

Tennis Court Screens Fast to weshing, sunlight, wear and weather.

TACK SHING CO.,

228, Queen's Road, Hongkong.

(one block before Central Theatre)

The lu-Way Stretch Girdles

Just received in All Sizes and in PALE SHADES

Prices from

$9.75-$12.75

LANE, ORAWFORD LTD.

LADIES SALON.

FROCKS AND SUITS

Some Axioms Of Dress

(Special Air Mail Service)

London, July 4,

By midsummer certam axioms of dress have become formulated, and those who attend to them are sure at least of feeling in the movement." One axiom is the linen tweed. From the pre- valence of the men tweed, it may be deduced that material is as important as ever in the dress scheme. The linen tweed is sometimes used only for skirts, sometimes fór sults, and occa- sionally for whole dresses, Char- ming colours can be obtained. each as various odd greens.. tur- qualse, various whites. Made up, looks like a loosely the tweed woven wool. It is alleged not to crush at all This is not strictly true, but it shakes out again, Linen tweed-dresses usually have the simplest possible lines, since the interest les so much in the stuff itself. A cowl neck, a wide belt with a buckle, made of the mate- rial, some cutting about the hips,

such as this in greater or less degree. Sometimes the fullriess begins lower down. In evening frocks on the other hand, a large long sporran of pleats is often let In at the back. This is to com- pensate for the train which is not there, and it has actually something of the suggestion of a train. Necks have cowls like that of the model, but they are also" low, and the cowl sticks out well In front, almost like that which used to be worn at the back. Dresses are made with the, ut- most platiness in a number of light colours with a large coul

belt, and then merely With bodice and skirt. Here Itting and there cowls are seen both back and front. "This 19"espect- ally the case with evening frocks.

Д

The loose coat was bound to prosper because it was" so.. con- venient, but it has also prospered of the because of the warmth

and the whole. cut on the cross.season. Some of the really short

is usually the recipe. Tweed suits have short, fitting Ettle coats, sometimes belted, sometimes with

a kick round the wais times with a plaid desig enables them to be cut ornamentation whatever."

The Chanet Model

10- eh

The crepe-de-Chine or moro- cain dress and coat is almost as Important as the tweed, and its smartness depends greatly on its to pattern. Stuff designs run fringes and cloudly markings and zigzag lines. These arrangements. or shadings almost, forma con- trast to the floral designs: be- tween the two there le semi-con- ventional patterns a display of rockets, white on a black ground- perhaps, with minute touches of vivid green. The Chanel, model in brown and white is a good Illustration of the reticent type of marocain. Here the pattern is used entirely to trim the dress, while a high, small cowl neck gives it a good deal of character. This dress suitable for numerous occasions. Marocain dresses: ; ATB made with long sleeves and. short. The long sleeves are often bishop in shape and ran fato a Ragin shoulder. Or they may be four fiths length and let into the shoulders with tree or four, deep pleats. The short sleeves usually. depend on the coat. Where this has sleeves they may be man-xx- Istent, or the length of the mo del. **

is

The shirt element has become as important sartorially-as politically. The

or dress

is darker than

is indubitably foreign. It is WOTH freely with all the pale grays.

which may accommodate either a dark blue or a brown shirt The Inen tweeds are waris sults with every kind of blouse; Sometimes pidin white or cream has fairly long ater blouse tied loosely at the neck, belted and covering the hips. This may have a large And striking pattern in almost any colour. Similarly, pale blue and pale yellow shirt the tweeds, wh

blues and greens also With a white Jooks bright sno

a place the

“THE FÖRVATA, KROft iz Mistrácie in the model. There are many

coats have the loosest possible backs, while long coats still have the cape-like appearance that is lent by the short. full sleeve. Coats must also be made of a special material, preferably loose in appearance. even it tightly woven; of wool with a rough,or holed surface. The fea of mak: Ing Woollen stads open in weave is sometimes carried still farther. Tall people may have a woollen coat which is deliberately open- worked to form a sort of yoke. while the same method is used to vary its lower edge.

Grey or Green

The woollen 'sult almost every- where runs to grey or green, and there are more greys than greens. In every case the Attings are elther grey to match for grein. as the case may be), or, they are white in a material which looks dazzling and deep-toned as well. A grey dress, for instance, may be worn with a sort of Portia beret and with a short white square yoke fastened at the top with a large white bowy: Puritan colfárs and curd rather exag- gerated, are tied on both suits and dresses, and sometimes ̧ ́are slightly stiffened. A smart use of white is that of an Eton jacket, rather enggerated. in white linen, worn with a dark blue skist or a little white cape. with a short-sleeved, flowered dress

Men's Fashions

6.

(Special Air Mail Service);;.

"London, “July #112. This summer has brought some sharp changes in the fashions

I have been let in on a secret, but as it would be. rather selfish to keep the good news to myself: I will break my promise to keep the news very, very, dark and tell my readers that Maizee is plan- ning to have her annual cash sale: Gn the first three days in August. The reason why I tell you this is to give you plenty of time to make up your mind what you are going to buy. Everything is going at.cost price and some even under cost including some of the latest goods. There are smart dresses. girdles, costumes Jewellery and oh so many things, so be sure to be at Maree's on August. Re- member it's the early bird that gets the worm!

ORANGE COLOURED ORGANDIE

Lane Crawford's are selling some of their very smart evening dresses in washable slik at reduced prices. These dresses were originally mark- ed at $29.50 but they are going us cheap as $19.75. There was a very pretty embroided.orange coloured organdle with the wide circle skirt `and puff sleeves. Another model was in a black slik slip arrange- ment with an organdie, blouse, in three shades. It was such a pretty gown that several shoppers. wno happened to be in the store at the same time as the writer could hardly take their eyes off K

PRETTY "FROCKS AND DRESSES

You should see the lovely frocks that Rivelle has just received and some of their pretty dresses too: Orie in white silk with ruching round sleeve and neck' was very smart, and, should suit those on the slim side, and what is more important still, the prices are all very attractive.--

LUNCHEON SETS

Really Mayo's are the most enterprising, people in town. The latest they have to offer luncheon sets, custains and bed.

just been unpacked and, they came all the way from Bagulo. They are all hand made and so far 'as the colours are concerned, they are guaranteed... to be" absolutely fast.

" spreads, all of which have only

SALE AT EVE'S

While other people are com plaining, the enclent staff at Eve are preparing for their sale in such

men's wear here. The manga systematic manner that, one ing director of a West-End cannot but admire them The atore state that the demand for

way they arranged their dresses, tropical worsted clothing indicat raincoats and hats, is also, deserv ed a definite tendency for men ing of the highest praise. They generally to favour lighter pHave some real darlings, but I am parel, lounge suits in blue and not going to spoil everything by grey being the most popular telling you all about them have everyday wear. A similar characbroken one promise sifaädy, so go teristic is apparent in holiday to Eve' and I can bronise you clutties among Londoners Sports that, you wiŊ not be alappointed. jackets and danner trousers, are more popular this year than par fours, Extort to make the straw HAUM Wiversal head wear Nave, not Been. Very successfit The It felt hat retains its monopoly. Brighter colours, are 8 apparent

ties, and it is the ex- var-Westband traders that

the vogue If distts, collars, and ties of uniform colour is over

Bovril is, a quick restorative, an invigorating beverage when you are tired or overworked. Taken regularly, Bovril helps to build sound strength for both body and nerves, and an active power of resistance to infection.

BOVRIL

Always Something New

AT

Maizees

SUMMER ANNUAL CASH SALE

COST and BELOW COST AUGUST 1st, 2nd and 3rd. 3 DAYS ONLY.

St. George's. Bldg......7.

Chater Road.

"RICKSHAW BRAND

CELEBRATED

CEYLON

TEA.

SOLD BY ALL COMPRADORES

KAIROSOLO GOLD MEDALS POR PURITY, STRINGIN

AND FLAVOUR

Bole Distributors--

Rivelle

DAVIE, BOAG & Co., Ltd.

New Consignment

of

Extra Smart

MORNING AFTERNOON EVENING

AND

DRESSES.

PRICEŠ MODERATE

No. 3, Gloucester Arcade.

Whiteaways

GREAT

SUMMER

SALE

COMMENCES ON

MONDAY, JULY 30th

ENTIRE STOCK INCLUDED SPECIAL REDUCTIONS

MILLINERY

Shop Early for Best Bargains WHITEAWAY, LAIDLEN & CO., LTD.