1933-08-11 — Page 6

Feather weight SOFT FELT

HATS

Light grey, drab, fawn and dark brown. $15.00

Less 10% cash discount

H

Special light weight

Fur Felt in a new shape with adaptable brim.

MACKINTOSHS TD

MENS WEAR SPECIALISTS ·

HOTAR

SP

PHONE 26634 13. QUEEN'S ROAD CENTRAL PHONE 26633

五四

語

SPECIALITIES

PUBLIC SERVICE LOUNGES

Top and Bottom

only Best Wines and Liquors are sold

RESTAURANT AND DINING HALL

First Class Cuisine

BRITISH - FRENCH - RUSSIAN

FOOD SERVED

Second and Third Floors

INDIAN

COMFORTABLE AND AIRY ROOMS Modernly Decorated and Furnished

SERVICE

We Guarantee Excellent

TARIFF

In Line with To-Day's Ideas of Economy

A Trial Will Convince You

.0

13. Queen's Road, Central

WHITEAWAY LAIDLAW & CO LTD!

HONG KONG DAILY PRESS, FRIDAY, AUGUST 11, 1933

ECHOES OF 1858

40.-Local Authorities Object

Criticisms

fail to Our Feaders cannot observe our utter silence upon Colonial affairs for some weeks past, and in justice to ourselves, jest it should be thought we have been guilty of apostacy, we deem it inoumbout to relate the precise facts which have caused us to eschew local politics, not 'from choice, but compulsion.

It may be remembered that we allowed our "zeal to outstrip our discretion in making remarks upon the military conduct of affairs at C'anten. No objection was taken for nearly two weeks, when the Commander-in-Chief brought the matter to the notice of the Gover H.E. at once issued orders that we should be imprisoned amongst the Convicts and the rules

nor.

of the Jail strictly enforced. These

BRIGHTER KUALA LUMPUR $50,000 Carnival Club SWIMMING, DANCING AND GAMES FOR ALL

ja.

KUALA LUMPUR, Aug. 2. It is understood that the Se- langor Government has refused a request made by the Selangor Golf Club for sanction to build a swim- LONDON AND ORIENTALming pool in its grounds STEAM TRANSIT INSUR-

ANCE OFFICE."

(Established in 1843)

The undersigned are prepared to accept risks (covered by Protecting Policies at Lloyda and the various London. Insurance Company), by Oriental

Peninsular and the i

steamers, from Canton and Hong Koug, to Amoy, Shanghai and the Straits, Ceylon, the Presidencies of i India and England

instructions were so unpalatable to Mr. Inglis the governor of the jail, that he went up to the Govern- ment offices and upon offering to become personally responsible for anything we might write, succeed! ed in placing the order in abey ance. Whereupon, we, having no alternative than to pledge him our honour that we would retrain from discussing Colonial matters, placed a most effectual gag in our lips, or more properly speaking, on our pen. Upon Mr. Inglis' removal to his new duties, this pledge was repeated in the presence of the acting Colonial Secretary.

The Interestin the Protecting Policies is assigned to the Peain- sular and Oriental Steam Naviga

For Rates of Premium and other Information, apply to

The club committee recently got together the data required to put" a concrete scheme before the gen- oral body of members.

The club's lease, however, pro- vides that the land shall be used only for golf, and is way there. fore necessary as a preliminary | measure to approach the Govern meat and find out whether this clause would be waived in respect of a swimming pool, as it already has been in respect of tennis Courts.

The committee accordingly wrote believed that the Hon. Mr. T. S. to the British Resident and it is Adams has returned a negative re- ply,

While the chances of the Selan

op-

tion Company, for the purpose of gor Golf Club constructing a swim- their becoming the Medium of Pay-ming pool are believed to be re- mote, owing to the appearance of ment in the event of loss.

an unexpected. difficulty, a syndi- cate has prepared a similar scheme and obtained a site posite the club in Circular road. Swimming, Games and Dancing The swimming pool, which will H. T. MARSHALL, Singapore.be 160 by 60 fest, will be of white KOBERT FRANCE, Madras, JOHN RITCHIE, Bombay. JAMES HARTLEY & CO. London, 8th January, 1858.

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MAXN, FISCHER, Hongkong. EDMUND WARDEN, Shanghai,

"HONG KONG BAKERY..

tiles and fully equipped with the latest modern sanitary appliances." It will be 10 ft." deep, with a gradient of 4ft. to ft.

Facing the pool will be the dress. ing rooms, all equipped with hot An open and cold water pipes. terrace, 180 by 10 ft., sbove these rooms, will provide facilities for

The whole of this swimming pool section will be separated from the restaurant which will cater for all sections of the community and will overlook four tennis courts and as many badminton courts.

We do not think our readers have

Dorabjee Nowrojee begs to in-sun bathing. suffered much, if at all from this movement. Our contemporaries form the Public that he has estab have nauseated the community with lished a Baking, Pastry, and Con local matters. On the other hand,fectionary Business at We Hang it left as free to watch the Earl New Street in Queen's Road, oppo- of Elgin's policy, our strictures site Mesars. P. and D. N. Camajee &Co. (to commence from the 1st of on which have afforded balm to

June next), and hopes from his our "feelings; and should we have failed to edify our readers, they long experience, to merit the Pat must attribute it to obliquity of ronage of the Community. 'perception and, not to infirmity of

pur post.

1

1858 ADVERTISEMENTS.

The following items are taken from our advertisement columns:-

(Note:-Dorabjee's Bakery, as far as we know was still in busi ness a few years back. It was situated in Tin Lok Lane before the buildings in that area were pulled down and reconstructed. ED.)

ADVERTISING IN THE EMPIRE

Need For Varied Methods

SIR W. CRAWFORD ON ADAPTABILITŸ“

A point that will be especially brought home at the Advertising Exhibition to be held at Olympia from July 17-22 is the necessity for adaptability in advertising, writes Sir William Crawford, K.B.E. This message will be particularly emphasised in the Empire section of the exhibition.

and frank discussions on the best means of achieving the common end..

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It must be remembered that the art of advertisement in, say, an enormous and sparsely populated country such as Australia, is very different from that of appealing to a closely packed public such as there is in this country. To achieve results in Australia, the advertiser depends largely on the Press. Posters cannot reach great percentage of the popula tion, nor can advertising by me ins of direct mail.

Purchasing Power.

LL

22

At the same time, the purchas ing power per head is probably It is quite obvious that adver- three times as great as in this tising that may be admirable in country. Here, there is a public parts of this country may, at the that is easy to reach, but has little. same time, be quite unsuited to to spend. There, there is a pub. the remoter districts of the Em- lie that, bas more money, but is reach.. pire, and it is this increasing de- much more difficult to centralisation of advertising that These factors produce some inter the Empire exhibitors there are toasting problems, and a visit to the exhibition will show how they have been surmounted.

stress.

The point is a very obvious one. It is a truism, but, like so many

At the same time, of course, the truisms, it is still far too little broad principles of advertising realised. There have been many remain the same all over the world. cases of products which have been We are all brothers under the highly successfully advertised in this country by a particular adver- skin-especially when it comes to

GREAT SUMMER SALE tising campaign. Their manufac spending our money. Throughout

2 WONDERFUL BARGAINS

IN

FOOTWEAR

100 PAIRS

Good

Men's English made Oxford Shoes. Black or Brown calf uppers with stout hide sole. shape and smart fitting. Sizes 41 to 10.

SPECIAL

SALE

PRICE

75 PAIRS

$9.50 PAIR.

THE “DEEBEE'

BRAND

White Canvas Tennis or Sports Shoe with Crepe Rubber sole. All sizes,

SPECIAL

SALE

PRICE

$1.50 PAIB.

MEN'S OUTFITTING DEET

WHITEAWAY, LAIDLAW & CO., LTD.

Dire Results.

turers have then decided to recom-the Empire, as in this country mend the same products to the is quite useless to attempt to ad- Empire and they have sought to vertise an inferior article. It may do so by means of exactly the same sell once, but never twice, and It is a commonplace of business that advertising.

profits are made, not on the first purchase, hut ont repeat orders.

Given an article of high quality, The result, of course, in many advertising can go triumphantly cases, has been disastrous, An ad ahead, and it can be just as triun- vertisement that appeals, say, in phant in the backwoods of Aus- Balland, 'may quite fail to attract tralia as in Piccadilly, Different in Toowoomba, and this is a truth methods must be used, but the re that cannot be too thoroughly i sulle will be the same, and the hammered home. At the Advertis results will be brought about on ing Exhibition they are out to the same broad general principle -that an advertised article must hammer it home."

Adaptability" is the motto of be a good one just because it is the Empire advertisers there, and advertised. they are taking every means of showing just how adaptable they

can be

Form of Insurance.

The whole Empire is represent The very fact that it is advertis ed, not only through its Governed proves that it is a high quality ments, but through its newspapers product in the first place, and the as well, and actually more than a fact that it continues to be ad hundred Imperial newspaper have vertised proves that that quality taken space. The exhibits will is being maintained. Advertising embrace every aide of advertising, is a form of insurance. So long, but, in every case, the message will as a particular product is being be the need for reciprocal trading advertised to the public, it cannot and the fact that this can only be possibly be allowed to deteriorate. achieved by intensive advertising, That fact is an essential to Em and by adaptable advertising at pire advertising as it into adver- tising here. It is a fact that is that PRESEN

At the Advertising Convention, generally realised among ad held this year in connection with vertisers themselves, and that will the exhib which begins on be brought home to the general July 18, the message will be public at the Advertising Exhibi-

emphasised

will be fulltion

There will also be a tea garden. The dance floor which will be 60, ft, by 60 ft. will be situated a little distance away." It will have s stage for cabaret performances.

It is the intention of the syndi-: eate to develop the remaining two acres for a gymnasium, a stadium for indoor games and a skating

instruc-! rink. There will be an tor, attendants, and an orchestra will play in the evenings for dan- cing, and pn moonlit nights,

The entire scheme is estimated to cost 880,000..

KAIPING COAL

HOME, FACTORY AND BUNKERS

FOR ALL PURPOSES

POWER

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TUGS &

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THE KAILAN MINING ADMINISTRATION,

Head Office:-TIENTSIN.

DODWELL & CO., LTD. Agents, Hong Kong.

Cantieri Riuniti Dell'Adriatico

TRIESTE MONFALCONE

Shipbuilders, forge masters, electrical engineers, makers of the most up to date types of a roplanes and seaplanes.

Tenders and designs submitted on request. GENERAL ACENCY FOR HONG KONG AND SOUTH CHINA, ST. GEORGE'S BUILDING, lør· FLOOR.

We have been appointed Distributor for.

KELVINator

We have a Service Day and Night. This Service can also take care of all makes of Flectric Refrigerators. We carry stock of Parts and Gas.

Tel. No. 28743> Office. 4th floor, King's Building. Works. 449 and 451, Lockhart Road. Tel. No. 28304. DOMESTIC ENGINEERS ENGINEER CONTRACTORS.

H.B. BEER

as good as a good drink can bel

The beer you can drink at any age, at.

any time of the day, and in any climate

H.B. Beer drinkers keep cheery because they keep fit

The Hong Kong Brewers and Distillers, Ltd.