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Changing China
A quarterly non-political review of life and conditions in China.
Changing China is an interesting and useful quarterly. The articles which it contains have been written in the form of letters by men and women of various ranks of life who are living in the interior of China. They are not professional writers with any axe to grind but are describing what they have actually seen and experienced The reader gets a picture or rather a series. of pictures of life in Modern China, and at the same time a resumé of the progress
made in industrial development during the past quarter.
往
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From July 17th to 22nd, there will be assembled
in London al Olympia... the, greatest Exhibition Hall in the world... the most modern Advertising and Marketing knowledge and material" ever collected beneath one roof....
You will learn how scientifically applied adver fising in the Home country is revolutionising production and sales quotas. Inevitably you will 1 pick up much to adopt and adapt to your own specific 'local' purposes.
You will have something of supreme value and interest to offer the Home Manufacturer and Advertising Agent in the Empire Section of the Exhibition: your account of conditions overseas, of the trade crosscurrents that affect your marketing schemes, and the methods you employ to over- come vital sales problems.
At the Great Convention based on "Advertising and World Recovery," men of practical experience and seasoned outlook will debate on matters of major interest concerning selling and publicity... every phase of which will be dealt with fully and authoritatively.
Come with your experience. It is the primary purpose of the Exhibition that by personal contact. and by mutual exchange of opinions with Principals we may both reach and learn.
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JULY 17-22 1933
1
ADVERTISING AND MARKETING EXHIBITION
HONG KONG DAILY PRESS, MONDAY, JUNE 19, 1933
PERSIA'S TRADE POLICY
ELABORATE SYSTEM OF QUCITAS
AND CERTIFICATES
MERCHANTS DISLIKE AGREEMENT
WITH RUSSIA
MILLIONS FOR PROPAGANDA
JUST
NEW
WHAT EUROPEAN NATIONS SPEND
Millions of pounds are spent on propaganda by European Clovern iments every year.
Nine European Governments alone, excluding the Soviet Union, In those pre/depression" years, are spending £4,916,000 this year to the six leading import items-cot formulate opinion abroad. North ton textiles, sugar, tea, old pro-and South America are the chief ducts, automotive products and battlefields of the European propa machinery-presented 70 per cent. gandists.
Teheran, Persia.The Persian government has taken a leaf out of the Soviet Russian book in es tablishing a State monopoly of all foreign trade, aimed to maintain artificially an absolute balance be-of the tatal imports; the percentage The French Government has is now raised to 90, leaving only issued figures showing that Ger a 10 per cent. margin for the scores many and Italy are the biggest of other articles importers may spenters in this respect followed by clamor to buy,
tween imports and exports,...
ad-
France and Britain.
The share of various nations Persia's trade will depend in large measure upon their ability tồ just trading methods to the mono- The monopoly law was passed in The Statistics are contained in poly.. system. Russia, naturally, February, 1931, and revised in July, the French Foreign Office Budget. ound the innovation exactly suit-1902. Moscow quickly took advan for 1033. This document states that ed to its own foreign trade prac-tage of the changed situation by the following sums are spent direct tices and grabbed the major share concluding a trade agreement inly and indirectly on propaganda : of Persia's trade. An American which it obtained the Persian mar business group, with Wall Street kets exclusively for some goods- banking support, is at present like sugar. matches, old products-and wise working on an arrangement to a fixed extent for others. In re well within the monopoly limits.
turn, of course, it agrees to accept Persian goods to the same value.
Not Communism.
The Russian and the Persian sys; tem, however, must not be confus ed. Their respective monopolies of foreign trade have more differences than similarities. In Russia the government actually does all bur ing and selling. In Persia private merchants continue to trade as else: where in the capitalist world, but the government, through a system of certificates and quotas. controls the extent and the kind of transp tions.
Before a Persian merchant is per mitted to import anything, he must produce a certificate proving that he has exported to the same amount. This, of course, does not mean that the same firm necessarily imports and exports. The certificates are negotiated, pass through banks and clearing houses. The point is that they must balance at the end of a given period of time so as to prevent a negative trade balance Moreover, the world market he ing unable to absorb more than a limited amount of Persian goods under depression conditione, the Shah's government has limited im ports to the nation's absolute neces-
aities. `A quota of imports of speci- fe itens exists. When it is used up, no more of that item can be brought in. In effect this places the country on an import ration in which every superfluous product and a few not superfluous ones are forbidden."
Ticit Trade in Luxuries,
-Indeed, a brisk illicit trade in imported luxuries is in evidence in the capital. The upper layer of better-to-do Persians who can afford foreign goode chafe under the res trictions, but its demands will not be satisfied until Persia's exports can be enlarged commensurately.
"Germany Italy Fence Britain Poland
Francs. £at par 250,000,000 (2,049,000) 119,000,000 (932,000) 71,000,000 (588,000) 80,000,000 (532,000) 20,000,000 (209,000) 23,000,000 (184,000) (144,000) 13,000,000 (101,000) 7,000,000 (42,000)
The Russo-Persian agreement, Hungary theoretically exactly balanced, in Czechoslovakia 18,000,000. practice has given rise to loud and Yugoslavia bitter complaints by Persian, mer-Rumanin chants. The difficulties, obviously, arise on the matter of price. The Persians must sell to Russia, cont petitively. They buy, however, at prices fixed by the Soviet Trade Monopoly on a non-competitive bi sis. Aloscow clearly holds an in superable advantage.
Baiting Russia and Britain.
Negotiations for the adjustment
THE CAUSE OF CANCER
JAPANESE DOCTOR BLAMES TOBACCO EXTRACT
Light has been thrown on the of these complaints have been uncause of cancer by Dr. Terazo Chi- der way for months. Both Soviet kamatsu, professor of the Nagoya Embassy officials and the Persian Medical College, who after years of Minister of Foreign Affairs toki research, has discovered that an the writer, that they had no doubts ingredient contained in tobacco is
responsible. Heavy stackers are far! that an amicable and mutually more susceptible to the disease than satisfactory solution will soon be anybody else, he claims. found, Meanwhile the
without en- Dr. Chikamatsu has endorsed his Press-certainly not
from high couragement
official theory by the fact that rabbits in- Russiannoculated with the extract-not quarters-is baiting the
ear almost as hard as it does the nicotine-have fallen victims to British Hon. In few places mer- chants banded together for anti- Soviet boycotts not unlike those in vogue in China
Persinn
The American negotiations, com- ducted by Dr. Ossip: Friedlich in behalf of the Persian-American- Trading Corporation, involves a turnover of five million dollars in its initial year, half in American exports to Persia and half in Per- siuo exports for sale in the best markets, but chiefly in America. ⠀
The American exports under the terms of contract now under con sideration would consist exclusive. ly of automotive goods, with Gen- cral Motors and Goodrich Tire to supply the whole account.
The Persian trade monopoly is in A turn towards Bol no sense shevism. Persian, has as yet prac- tically no proletariat among whom the seed of Communism could be planted. The trading classes and the landlords are firmly in the sad- dle, with a peasantry that is primi- tive, literate and on the whole
The efficacy of the system may be judged from a few essential figures. Before the depression period and the monopoly law, Persia's imports totalled some $90,000,000 a year. contented with its hard lot. There At present they are restricted by is no legal Communist Party and quota to only $20,000,000- de- the under-ground movement, if liberate cut of imports by three. there is any, is certainly making no quarters.
appareat headway..
ASIATIC MONROE
DOTRINE
Cantonese on Way
Japan?
BACK TO CHINA'S ́OLD
MORALITY
having connection with Chinese merchants in South Seas, accord- ing to reports reaching reliable the message quarters in Tokyo," Baid.
cancer.
"A movement aiming at realis ing the "Asia for the Asiatics" policy has already been started by followers of the Pan-Asiatic, cause ia Canton, who are represented by members of the Southwestern Kuomintang, the propaganda corps for South Seas Chinese merchants, and the Society of Returned Stud ent from Japanese Univemities. It! is said that supporters of the movement have recently organised themselves in a single group styled "The Preparatory Committed for are disgruntled with the present the Pan-Asia.vic Society." policy of ardent nationalism and
Five Chinese, three of them be- lieved to be representatives of the so-called "Preparatory Committee for the Pan-Asiatic Society" which has been formed by a section of
Canton the. Kuomintang in
are
Who
"Handbills distributed by this in favour of aa "Asiatic; organisation show that the follow- Monroe Doctrine," passed through ers of the movement urge the crea- Shanghai on their way to Japan' tion of a Great Asia League on board the Fushimi Maru. None through China's immediate recogni of the five left the vessel while tion of Manchoukuo and the sub- it was in port and all were reluctant sequent co-operation of China, to attract attention, one at least; Manchoukuo, and Japan. passing under a Japanese name. "While the movement appears What their mission in Japan will to be still in its infancy, obser- be is as yet largely a matter of vers in Tokyo attach considerabla conjecture. It is known, however, significance to it in view of the that their movement has gained fact that it is the first spontaneous sone support in the South-west, sign of an influential group of and it is reported without con- Chinese, who themselves ware the firmation, that some of its spon principal supporters of the Kuo- zore have been in touch with mintang in its genesis, showing a Japanese officials over the matter. definite inclination to return to A Rengo message from Tokyo yes their native faith based upon Con terday threw some more light on fucianiem rather than to clinging the movement.
to beliefs imported from the West
Message from Tokyo.
"It should be remembered in his The Asiatic Monroe Doctrine, connection that, recently, there based on the principale of Wang have been reports from the South tao," or the kingly way, which is Seas that Chinese merchants regi- the guiding policy of Manchoukuo. dent in this area have started n is now, upheld as the only alterna- movement emphasising the necessity tive to save Chine from the pre-of adopting Confucianism as the sent disruption and disorganisa'national moral principle of China,!! tion by a growing number of mer the message concludes.—N.C': Dažy chanta and students in Canton News.
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