1933-03-20 — Page 9

ADVERTISING AS A FACTOR IN TRADE RECOVERY.

DINNER GIVEN BY MILLINGTON, LTD.

HONG KONG PROBLEMS DISCUSSED

The vital necessity of planaing continuous advertising and sell- ing efforts, as an essential tonic for the restoration of trade, was stressed by Mr. F. O. Millington" at the dinner given by Milling- ton, Ltd., on Saturday evening at the Peninsula Hotel.,

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The guests, about one hundred in number, well represented the trading community of the Colony and were for the most part the. men who handle the advertising of their firms. An opportunity was given for the guests to express their own feelings on the subject under discussion and some interesting points of view 'were rever:led,, Mr. E. J. Ainslie representing Lane, Crawford Ltd. stressed the point that every town has its own particular advertising problems, Mr. Ma Man Fai of the Sincere Company Ltd. painted out the great importance of a closer co-operation between the coast ports and Mr. Vydia of Messrs. Amritmal Ojha spoke of the need of co-operation between the various nationalities represented by the business community of the Colony.

PLANS FOR DIFFICULT TIMES

of the latter place needed handling that was based on local conditions and characteristics.

HONG KONG DAILY PRESS, MONDAY, MARCH 20, 1933.

FANLING HUNT SPRING MEETING

ENTRIES FOR NEXT

SUNDAY'S MEETING

The following is the list of eu. tries for the Spring Meeting of the Fanling Hunt and Race Clubs to be held at Kwanti, on Sunday. March 20.

The "M.G.T." March Handicap

Hurdle Race (Unofficial). Winner $100 Second 850 Third $25. For China Ponies certified by O.C., M.G.T., H.E.V.D.C. as Re- gular Troops Ponies. One and A. Quarter Miles.

Boston 145 lbs, Britannic Hall 108 lbs., Demurrer 150 lbs., Escalada 161 lbs., Jupiter 158 lbs., Pat 145 lbs., Peter Davey 155 lbs., Pink Pearl 145 lbs., Social Mark 145 lbs., The Curlew 158 lbs., The Partridge

170 lbs., White Label 101 lbs.

12 Entries.

The S.S. Lurline In Hong Kong

AMERICA'S WONDER-LINER ON HER MAIDEN VOYAGE

COOLING SYSTEM GIVES TEMPERATE" CLIMATE IN TROPICS

America's newest luxury liner, the 8.8. Lurline was doo here this morning, in the course of her mai- den voyage, a cruise through the South Seas and the Orient. The Larline has a definite link with. the earlier days of modern ship

ing. She is named after one of the earliest of the ships of the Matson Line. The original Ins ime was a sailing vessel trading

more than thirty years ago. between America and the Orient,

The skipper of the original ship. Lurline, Capt. Jackson, is one of the passengers on board the new Baer. There must be fow old inariners who have lived to see the The March Hurdle Handicap.

successor of their sailing slip make Winner 160. Second $75. Third her maiden voyage under steam 850. For China Ponies. Winners from oil engines, as has this grand since October 1, 1932 barred. Ex-old man of the sca. Captain Jack trance Fee $5.00. One and A Half son is an invalid, but still takes Miles.

a keen interest in ship, and he has a very warm regard for the 193 ing upon her as if he owned her. Captain Jackson retired only

and Jepun will return to Hawaii and back to San Francisco, where the cruise ends.

The Passengers.

There were 180 passengers on board when she left America, but some of the most well-known loft the ship en route to Singapore,

Miss Hutton, the inheritor of the Woolworth millions, and reputed to be the richest girl in the world, travelled by the Lurline from New York to Sydney, and Mr. Georg! Vanderbilt, the youngest of the famous millionaire family of New York, went as far as Penang, where he left the ship with the intention of going bunting in the pecuntry forests of Malaya. The Vanderbilts are of particular interest, for they sident in New York, their ancestors having been among the original Dutch settlers in America, who, be

took possession, had colonised what is now New York under the name of New Amsterdam,

are one of the oldest families re-

After dinner an interesting film was shown giving a clear picture of what Millington's mean to the ad vertisers of Shanghai. Pictures of the work of the various departmentsing the hosts for their lavish hos lbs., Devon 145 lbs., Donnabella 155 reincarnation of the Larline, look. fore the British came along and and of severni excellent poster pitality said, amid laughter and stations were given.

Mr. W. Chirk manager of the Hong Kong branch of Millington. Ltd. welcomed the guests in a short speech. The dinner had, he said, been planned for two reasons, one to welcome Mr. F. C. Millington, the head of the firm, to Hong Kong and to give him an opportunity of meeting representatives of the busi-

ness

community here,, and the other to show something of the aims and achievements of Milling ton, Ltd.

Mr. Victor Labrum after thank-"

applause, I hope this will be made an annual function." He was sure that Millington's was going to help Hong Kong to carry the baby," through these difficult times.

To Promote Sales.

Mr. Vydin said that what the mer- chant wanted from advertising was not the mere selling to them of advertising space, and individual advertisements, by persuasive can- vassers, but general adviso and help as to how the merits and qualities of an article could be brought to the notice of the purchasers and sales effected.

Hong Kong's Good Fortune, Mr. Millington after welcoming Advertising, he believed, was the his guests said that a new cru hand life blood of commerce.

}

It was an started for Millington Ltd. in longuspect of business that required Kong. Mr. Bush the late manager skilled handling. He wished the in Hong Kong had been known to advertising habit could be spread the Chinese as the broom," Mr. that professional men, lawyers and Clark was a new broom and he was doctors, for example could be made going to sweep well and sweep to advertise. clean and be of definite service to his clients, and his company.

Ho

Another thing needed was a more had the complete support of the cosmopoliton spirit in Hong Kong. parent company in Shanghai who Business people had got to leara had the fullest confidence in him.different lines of business to under- to know each other hetler, and the (Applause.)

stand each others problems and points of view.

We were living in difficult times, Mr. Millington continued, he had

Our Isolation. just returned from a trip which had taken him to England, America and Mr. Ma Man Fai, General Muno Germany, business was poor and ger of, the Sincere Co., Ltd., sai depression evident all over the that as the owner of a little shop world. Coming closer home, both in Hong Kong he was whole heart Singapore and Shanghaj had beened and perhaps n well qualified que et harder hit than Hong Kong. His supporter of advertising; firm ba had to cancel in 1932 con- rather embarrassed being between tracts for Tls. 84,000 owing to the two sellers of advertising-Major war disturbance in Shanghai. Hong Brasier Creagh of Millington-as Kong had not yet felt the full force ropresented by his wife, and of the depression and ho hoped it Colonel Murrow, Chairman of the would not have to do so.

Directors of the Hongkong Daily Prex. In spite of everything Houg year, and he believed we had been through the worst period. We all of us needed to do our bit for thing for outsiders to give us a Hong Kong and it was no bad buck up!

Celerity 155 lbs., Cloudy Eve 160 lbs., Malakit 145 lbs., Mike 170 lbs., Movanagher 145 lbs., Smiling Com-

ba mander 145 lbs., White Heather 150

9. Entries.

..

繇

short time ngo, and he was grant- el this voyage in the new Lurline The March Steeplechase Handicap.as a mark of the esteem in which

Winner 8150. Second 375.. Third his company holds him. 250 For China Ponies, Winners since October 1, 1832 harred. En- trance Fee 85.00. One and Three Quarter Miles.

Black Maria 145 lbs., Celerity 145 lbs., Christmas Belle. 132 bls., Christmas Frolic 170, lbs., Country Club 145 lbs., Donnabella 145 lbs., Duke of Normandy II 145 lbs., Farn Leaf 148 lbs., Marquis Hall 159 lbs., White Heather 145 lbs.

10 Entries.

N.B. If Top Weight does not accept, all weights to be raised by 5 lbs.

The Fanling Grand National and

28,000 Tons,

Others have left the ship during the voyage, and there are now only 172 people aboard. Of these 47 left the ship at Penang to make the trip to Angkor, but rejoined. at Bangkok,

Larline is a 26,000 tons vessel, and cost $8,000,000 to build. She

Among other passengers on board was completed early in January are Mrs. Edward McDougall, wife this year, and embarked on her of the president of the famous muiden voyage in the middle of the American firm of Libby's, manufac same month. She will occupy 109 turors of condensed milks and days in the trip, and covers 30,650 other tinned products; Mr. Albert miles calling at 40 ports in 10 | Hopeman, of Rochester, New York, countries. Of the complete trip who was responsible for all th time 20 days will have been spent in port..

interior, woodwork of the Lurline. and her sister ships, the Maripos and Monterey, and Miss sche Gutch, whose hobby is the vollect ing of unusual musical instruments)"

Her overall length is 62 feet, and her boam 70 feet. She is Plerce Grove Memorial Cup.

htted with Deisel engines, which A Handicap Steeplechase. Win- give her a speed of 224 knots. An interesting feature of th nor: To hold for one year the Chal- Second 9180. Third $100. For them are open to the passengers more married couples among them lenge Cup with Replica presented. There are nine decks, and six of passenger list is that there are

China Ponies. Top weight not to the storm deck is entirely enclos-than there have ever been before exceed 185 lbs. and bottom weighted by glass windows, all of which not less than 145 lbs. Entrance Fesan be raised simultaneously by $3.00. Two and a Quarter Miles.

electricity to make it secure in Christmas Belle 152 lbs., Christ storm or hurricane maa Frolic 168 lbs., Country Club 14 lbs., Devon 145 lbs., Duke of Milan 150 lbs., Loch Ryan 160 lbs.. Malakit 145 lbs., Marquis Hall 152 lbs.

8 Entries.

The Ladies Flat Handicap Race (Unofficial),

Winner 8150. Second 876. Third

The Cooling System,

features of the ship is the fine Que of the must remarkable

cooling system which has been in- atalled in the public rooms. Ac- tually the heat is only some ten degrees cooler than outside, but in the tropics it seems a great deal 'less than that on account of the

Advertising was of vital import- Kong had not done so badly lust $60. For China Ponies certified by fact that the air inside is drior

summer

-Devon 140 lbs., Fi-Fo 145 ibs, Helvellyn 153 Iba., Imperial Hall 180 lbs, Jimmy 140 lbs. Shanghai Beau 140 lbs., Ta Penatie

on a cruise of this character, and

the women, as on the Resolute, lar gely outnumber the men.

APPOINTMENTS, ETC.

IN THE GOVERNMENT

Douglas Brooke, R.N., resigned, with effect From March 2, 1933.

The following appointments, etc. are announced in the current num- the Hong Kong Jockey Club as "E"

ber of the Gazettę.. Lieutenant- Clase at time of entry. To be rid out,

Magnificently appointed through- the accommodation of tho

Commander Leonard George den by Ladies who have not won Lurline affords

every passenger | Addington, D.S.C., R.N., to be a a Flat race. No whips or spurs. | complete seclusion,

Every cabin Member of the Harbour Advisory Entrance Fee 85.00. A cup will be is fitted with ita bath, and some Committee, sice Commander Eric presented to the Winning rider. 1 of the suites on the upper decks One And A Quarter Miles." have private verandahs overlook- ing the water, la these suites, u passenger could-live alone from the time he embarks to the end of the voyage, if he chose, and the only inconvenience he would suffer would be that of limitations of space. Double cabins are fitted with twin beds, and there arc luxury suites which provide, com- plete private flat accomoda- Winner $200. Second 8100. Third tion for four persons. A telep 850. For China Ponies, Subscrip- hone systent installed throughout Dr. tion Griffins of The Hong Kong the thip makes bell pushes inM.B., B.ch. (Ox) to be a Mem- Jockey Club that arrived at Hong cabina and publid rooms (except ber of the Dental Board for a Kong on November 22, 1932, and the bars unnecessary, and beside further period of three years, with have not won, Weight for inches the purser's office on the sain effect from January 6, 1933, as per scala. Entrance Fee $5.00. Six Furlongs.

7. Entries.

tance in difficult times. The ship ping world had been hit particular

hard, what did the companies do t They advertisel cruises and thousands of people left England for £i a day and saw the world. Ships were put into action that, would otherwise have been After hearing what Mr. Milling laid up, and 300 cruises were taking top had said about other countries. placo this year, All this was built we could see there was no reason up on advertising. Hong Kong for saying what a miserable place benefitted. Bernard Shaw cane Hong Kong was. There was to here on the Empress of Britain and much talk of that kind A thing we-145-lbs. the whole world heard about it, I needed was a Trade Commeil. There How many people would feel the were, however, far too many pro urge to come to Hong Kong next position put forward and discussed year and see if they could not be and adopted, but nothing really ruder than Shaw! (Laughter.) came of it, no tangible benefits. The depression in America hal In spite of all our trials nothing led in many cases to barter taking had greatly changed. Hong Kong the place of cash, and, this harter was due for rejuvenation and that syston had been extended even to rejuvenation must come from, with advertising, in one case he met the canvasser, the lay cut man, and the Shanghai, and with Canton and all publication all accepting commodi. the other ports. The Canton mer- ties in exchange for advertising.

chant had a very different outlook from the Hong Kong one, but Times were difficult but we must though we were so close we did not face them courageously, work really know what this difference harder, work longer he is, give was. We had a lot to learn from greater and more willing service, these other places and also some- make service before self" our thing to teach them. motto.

In

conclusion Mr. Millington

in. We needed tioser contact with

Mr. S. W. Wan, Advertising Manager of the Taun Wan Tot Po

The March Flat Race,

Brown Willy 152 lbs., Heather, Leaf 155 lbs., Lucky Star 152 lbs., Oh Yeah 156 lbs., To Peastic 162 lbs., White Butterfly 155 lbs.

6 Entries.

The Governor's Cup (Unofficial).

Over approximately 2 miles

deck there is a telephone switch board cabin where a charming girl perator deals with the requests

of passengers.

His Excellency the Governor has been pleased to make the following appointment in the Portuguese teer Corps, with effect from March Company of the Hong Kong Volun

1, 1933

Sergeant Francisco Sequeira to be Second Lieutenant.

Stuart Séguin

Strahan,

His Excellency the Governor has been pleased to appoint the follow- ing gentlemen to be Justices of the Peace for the Colony of Hong. Kong -- Unofficial: Professor Kenelm Hutchinson Digby, M.B., B.S., T.R.C.S., Mr. William Ber- nard Finnigan, Professor William Faid, M.Sc., Professor Robert Robertson, M.A., Professor George Thomas Byrne M.Sc., F.I.C., Pro-

WE ARE NOW DISPLAYING SOME OF OUR NEWEST FURNISHING FABRICS.

PRINTED LINENS, ETC.

1

IN RICH COLOURINGS,

VERY DECORATIVE FOR

LOOSE COVERS

CURTAINS O

SUNDOUR ARTIFICIAL

SILK MODERN DESIGN

SLUBS.

A BEAUTIFUL RICH DRAPING FABRIC FOR CURTAINS, PELMETS AND BEDSPREADS.

ETC.

CALL AND SEE OUR NEW

RANGE.

FURNISHING DEPARTMENT.

LANE, CRAWFORD, LTD.

Columbia New RECORDS

New Standard FRealism

WILL FYFFE SCOTTISH COMEDIAN

DX862-ROUND SCOTLAND WITH FYFFE ~DX834—A'M FEARD FOR MRS. MOKIE DX275-WADDIN' O' MARY MACLEAN DX188 THE BAILWAY GUARD

9108 THE ENGINEER.

The Anderson Music Co., Ltd,

Ico House Street,

Tel. 21822.

Imperial

BRAINS

BRITISH DESIGN

RIGHT THROUGH

LABOUR CAPITAL MATERIALS:

designed and made in England The "Imperial by people who understand English requirements. Foreign, made

ypewriters, imported from countries

said: Gentlemen. are you doing and the Tai Wan Man Po, also finishing on the Racs Course. For the open decks, tint one realises fessor Lindsay Tasman Ride, Musing the metric system, lack such typically English.

spoke briefly, thanking the hosts. and assuring them of the co-opera- tion of the Chinese Press.

Floating Hotel, Throughout, the Limline is more on the lines of an hotel than a ship, and it is only when one of comes to a porthole and catches a fair hunting country, starting and glimpse of the ses, or goes up out your bit-to-fight-this-depression Are you planning ahend? Are you

Chinese Ponies approved by the that it is a ship and not a hotel M.B., B.ch., M.B.C.S., LRCP. Mastor 15 "Hunters." Catch in the West End of London or on

Bernard making the most of the service that

Commander is in your midst ready to help you!

weights 168 lbs. Winner. A Cup Broadway. That has been the auto 0.8.0., 1.N. (Retired), The British Industries Fair. If you are not then call our friend

presented by His Excellency the of the designers, apparently and provisionally and subject to His Mr. Clark here and get him to come Major Braaier Crough, of Messrs. Prizes, silver Souvenirs Entrance markod de ENERGY & Member of the Legislativo Governor Second And Third they have certain succeeded in Krajesty's pleasure, temporarily to Tound to discuss the matter with Millington's, said time the Firm was

Fee $5.00. gou-Lishall have great plebsuce in particularly anxious to help the..

The Farling left New York-on Council, during the absence showing you in a few minutes a British Industries Fair, which was Aircraft 168 lbs., Christmas Belle, Jamawy 19, and travelled by way teres of the Honourable Coumar short film showing what is bohind being arranged to open on Empire 168 lbs., Donnabella 188 lbs., Duke of Cuba, the Panama Canal, and der George Francis Hole, R.N

Boas, (Retired), with effect from the 14th Day. He would like to see a special of Normandy II. 188 lbs Dunes California to the South Hong Kong section, devoted to 188 lbs. Flywheel 168 ha,Ger where the called at the Hawaiian March, 1933. local industries, an Indian section; trude Lawrence 188 lbs. Jan Stower landi, Sanon and Fiji, en route Mr. E. J. Ainslie of Lane, Craw and Canadian and Australian sou 183 jba Jupiter 18 ha, Lucky to New Zealand. She then called ford's said that while he knew tions Hong Kong needed a League Bird 168 lbs., Malakit 168 lbs., at the Australian ports, including Messre. Millington reputation as of Advertisers an organisation in Mouche 168 lbs., Red Leaves 168 lbs., advertising expects in Shanghai, he which men engaged in the businessThe Curlew 186 lbs. The Ptarmi Hoped they would not forget the of advertising could meet and do gan 168 lba, The Quail 168 lbs., differences between Shanghai and the best for the line they wished to Toby 168 lbs., Tom Cobley 168 lbs.

18, Entries. Hong Kong, and that the problem arist

our servico in Shanghai.

Hong Kong's Special Needs.

..on

Sydney, and came by way of New The ordinary yearly meeting of Guinea to Bali and Java. From the Hongkong Shanghai Hotels, there she went up to Penang. Ein Ltd, will be held at the registered gapore and Bangkok, and by offics of the Company, Exchange way of Philippine Islands, China Building at 11.30 am, to-day.

signs as "". The "Imperial" keyboard has six extra characters ➡ just those symbols which the English typist has always needed but never possessed.

construction, the "Imperial is a sound British engineering job

that the phrase impli

REISS, MASSEY & CO., LTD. 7, Queen's Road Central, Hong Kong.

Telegrams? “JOSSTREE.