1932-07-27 — Page 3

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Money and Markets

NEW YORK STOCK HONG KONG STOCK |

EXCHANGE.

“A.O.F.C." QUOTATIONS,

[REUTER'S AMERICAN SERVICE.]

NEW YORK, July 25.

Dow Jones Averages:

July July

Change

MARKET.

YESTERDAY'S OFFICIAL

QUOTATIONS.

Contrary to the prediction that some dificulty might be experienced over the Settlement, everything passed off smoothly, and, so far as is known, without any untoward in- cident.

30 Industrials 47.84 40.78 1.81 up dicated a steady market, with rates

17.42 18.30

The short afternoon session in

20 Raila

.07 up inclined to firmness: --- 20 Utilities ... 19.00 10.01 .09 up

Salos,

Messra. E, A. Pierce & Co. Report.

Hong Kong Banks, $1,000/1,008. Hong Kong Elcetrics, 873. Markot firm, -- Business done: Constructions (New), $1.55. 1,500,000 shares.

Buyers.

Air Réduction

Allied Chemical and

Dye

LAST TO-DAY'S PRICK PRICE

8372

8381

401

312

American Can.......... 341

American Telegraph

and Telephone

American Tobacco "B"

Auburn

Borden Company

Canadian Pacific

Consolidated Gas of

New York

Drug, Ene...............

Du Pont de Netsours

Eastman Kodak

General Electric

General Foods

351

28 88385 - PRAE O BE FRA

3 ad ar=n° 2

General. Moters International

Harvester 142

International Tel and

Tel.

Liggett and Myers

40%

401

Loew's Ine........ 101 Pacific Gas & Electric 217

Pennsylvania Railway

Radio Corporation

Sears Roebuck

132

14)

Standard Oil Co. of

New Jerry ...........

201

104

18t

301

Soeony-Vacuum Corp. Union Carbide and

Carbon.

Inion Pacific

United Aircraft and

Trans.

Tinited States Steel

Westinghouse E. & M. 191

201

"HEAVY ARTILLERY"

OF ADVERTISING.

Hong Kong Bauks, $1,000. Canton Insurances, $1,300. Union Insurances, 8402), I.K. Steambonts, 821. H.K. & K. Wharves, 8130.

H. K. & W. locks, 818. H.K. Hotels (Old), 810.00.

Hong Kong Lauds, 877. Humphreys, 816.

Ewo Cottona, Tls. 137.- Hong Kong Tram, Hoa Star Ferries, #AS. Chinn Lights (Old), 817.80. Hong Kong Electrics, 3721. Telephones (P.P.), $21,80. Hong Kong Ropes, A12.70. Dairy Farms, 9273. Constructions (Old), get. Constructions (New), $1.80.

HONG KONG DAILY PRESS, WEDNESDAY, JULY 27, 1932.

FAMOUS BANKING

HOUSE.

NARROW ESCAPE

FROM DROWNING.

ROTHSCHILD'S WITHDRAW-¡ H.K. WOMAN'S EXPERIENCE!

ING FROM BERLIN.

Berlin, July 15-The last German branch of the famous Rothschild banking house, the arm of Yon Goldschmidt-Rothschild, in Berlin, one of the leading private banks in the German capital, has withdrawn from active business and will be taken over by the. State-owned Reichskreditgesellschaft.

Thus the great banking dynasty of Kothschild, which was founded in

the

the eighteenth century by Mayor Amschel Rothschild in the latter's antive city of Frankfurt-on-Main and aubaequently became world's leading international bank with branches in Viewna, London, Paris and Naples, will no longer be represented in Germany.

The old Frankfurt house was dis. continued early in the present cer- tury after the male line of the Frankfurt branch of the Rothschild The family had become extinct.

last Frankfurt Rothschild. Baron Willian voo Rothschild, left only ano daughter, who in 1878 married Baron Maximilian Benedikt von Goldschmidt, A

member of the other great Frankfurt Jamily of inkers.

Baron Goldschmidt later took the

uf Goldschmidt-Rothschild and became head of the Frankfurt firm. He retired from busines

some 20 years ago, but is still living at the age of 94 and is reputed to he one of the wealthiest men in Germany.

had increased. and this although more advertising had been carried and the purchasing power of the public and fallen. Yet the many facturer must still regard Press ad vertising as the "heavy artillery ". of his campaign.

inuat Joul Every proud of the Reneval high standard of the British newspapers, for the quality of their printing and their high news value, coupled with a dignity that was missing in of the lending industrial undertak most other news sheets of the world, inge.

very:

Until recently his two sons were senior partners of the Berlin bank

IN SINGAPORE.

Singapore, July 20.-The prompt and courageous action of Mr. W. H. Heytanan, acting manager of the Vacuum Oil Co., Ltd., at Sea View Hotel last night saved the life of a European woman who got into difficulties while bathing in the swimming pagar.

Mra. G. Lane, a visitor to Singa. pore from Hong Kong, was first noticed by a Chinese boy, floating face downwards. He raised clie

alarm, and Mr. Heytman; after taking off only his coat and shoes, sprang into the water, and brought the bather ashore. She was unconi- scious when taken out of the pagar but revived slightly after artificia' respiration had been tried.

Mr. Heytman was sitting on the lawn in front of the hotal with his wife and two other people wher the Chinese boy gave the alarm. He was pointing to something in the water Mr. Heytisan togellier with several other people, jumped up to see what was the matter, anu the figure of a bather the only one in the pagar--could be seen Mr. floating face downwards. dcytman immediately rushed along the side of the pager, taking off his coat as he went. On reaching the first fight of stops be kicked off his shoce and dived into th water.

Brave Rescue by European. There was a fairly high sea ru ning at the time and it took some time for Mr. Heytmann to reach the

of von Coldschmidt-Rothschild, | bather. He appeared to try to which is closely flinted with some

but the advertiser must study to: The reason given for the discon- duer the waste circulation of hi tinuance of the Berlin bank is that advertisements to a minimum, A the members of the firm are closer examination of mediums was desirous of retiring into private arressary as well as a closer watch life.-Austa-Trans-Ocean.

on results generally. He suggest · ¦

ed they should ask whether what

he would call the "silent sales-

manship" of the printed appea' LONDON EXCHANGE

had yet been developed to the ex-

fent its importance justified, har ing regard to the degree of effici ency now attained by the British any printer in the world.

SIR HERBERT AUSTIN AND printer, who was not excelled by

THE PRESS.

Reed of Novelty.

He felt that where British adver. A joint session of the Advertistising lagged behind that of som ing Convention and the members ther countries was in strong sell-

ing quality and novelty of np.

of the British Federation of Mas | peil. "This wha not becauг! ter Printers, on the roturn of the hnd not the talent, but because we

did not pay artists and text Jatter from their annual confer-

writers suficient to get the best

voted to a consideration of "The Fabric of Advertising, chiefly its material form as a product of the printing press.

RATES

(ERITIEN WIRCLESF SERVICE.]

Ruony, July 93.

DOX

Paris New York Montreal Brussels

Oslo

3.33%

4.09

28.03

601

14 01/02

WŁ

Milan Berlia Genova

16.25

Amsterdam Stockholm Copenhagen

8.83

19.47

15 9/10 20

314 noin.

190

2291

5971

550

110

417/30

ence at. Llandudno, forined part men, and were perhaps not suffi- of the Advertising Convention a:ciently artistically-minded, but the to get Liverpool, last month. It was de-text-writora would have

nearer to their jobs, with a more intimate knowledge of the pro ducts advertised, and of the art of appealing to the consumers of the different commodities. With good lay-out and typesetting and print Lord Liverhulme emphasized thating, an advertisement might "get- it was essential to get the best pos over" in spite of the "copy," bus

the **copy

needed to be improv. sible design and foolish to econo

ed. After praising the high stand mize in the choice of artist or copyard of British illustrated journals writer. The price or good design and of the trade and technical er good text was a small matter, Fress, he noted that we lagged be but it might make all the difference hind in some features of direct-by between success and failure, Bad lay-out in print, a poorly-printed mail literature which, if cheap and poster that faded in the sun, only ill-produced, diminished the ap HAVE & shabby-genteel air to the heat of the goods introduced. That

was bad psychology. article advertised. He fully re

Advertising of mere static pro- .cognised the enormous strides that had been made in the technique of ducts was not sufficient. The nd: the printing press, and a glance vertiser must advertise the use and

Vienna Prague Belgrade

Bucharest mirgu Athens Lisbon Madrid Rio

Buenos Aires Helsingfors Montevideo Bombay .... Shanghai Hong Kong Yokohama Silver (spot) Silver (forward)

EXCHANGE.

31/32 nom, Nominal. 235

30 nomt.

1/61/10 1/83/10 1/30 1/6 17

171/10

CLOSING QUOTATIONS,

London:-

July 20, 1932.

Telegraphic Transfer... 1/3) Bank Billa, on demand 1/3) Bank Billä, 4 months'

sight. Credita,

sight

On Paris:-

1/2

• months

1/40

Bank Bills, on demand 576 Credits, 4 months' sight 615 NEW YORK:-

Bank Bills, on demand 22 Credits, 00 days' sight, 231 Boxsax Telegraphio Transfor Bank, on demand ... CALOUTTA :--- Telegraphic Transfer

at our hoardings and publications application of his products. Ad- of all sorts enabled one to realize vertising and printing were going what could be accomplished by the to play a much greater part in the art of printing, but he was by no future than over they had done!

At Ottawa and else- means of opinion that further im- hitherto. provement had become impossible. where and afterwards we had got On He believed the printing art still to let the world know what we had offer. There must be more had immense new triumphs in store, to

Sir Herbert Austio said the Bri- thorough and scientific marketing tish manufacturer's problem was to research and full uso made of the strike a balance between the re-information it would yield. trenchment dictated by economic British Printing Industry. conditions and the feeling that he Mr. J. Crowle Smith, president could not afford in difficult times of the London Master Printers 10, economize in advertising and Association, appealed for a closer ON sales mediums, but must still in-cooperation on a footing of perfect cream his outlay in these directions. quality, between the British prin- How was he to ensure the best re- tar and the British advertising pro. Ox turn possible? Here the advertiser, fession in supplying the advertis must be warned against "boosted ing needs of the British producer. cireutations and must consider the The British printing industry em-ON -proportions of any circulation that played £120,000,000 of capital, bad

ware of real value to him, especially yearly turnover of £130,000,000, Bank, on demand ... if he dealt in high-priced commodi.and, paid £45,000,000 a year in [OW SHINORAT:—

Bank, at sight ties. He did not overlook the com- wages to 200,000 skilled workpeople manding position of the news and 60,000 semi-skilled, including ON YOKOHAMA papor Presa in any national pre-probably 20,000 women. This was On demand gramme of advertising. It was the the material and mental instru-O MANILA-On demand.... 4h chiof strand in the fabric, but he ment at the disposal of the pro-Os SINGAPORE:-- could not help pundering on the ducer and advertiser. Newspapera

On demand great cost of it to-day. While the were a capital medium, but not O BATAVIA:-On demand. 681 coat of living had gone down great. all-sufficient and must be supple-O HairHONG:——- ly and the price of commodities mented by reduplication of the ap On demand advertised and diminished still peal in various ways and through ON BAIGON: On demand}07 more, and economica had been ever-changing, attractive forms of O BANGKOK

made in manufacturing methods, printing and illustration that On demand the cost of advertising space was would seize, and hold the attention BovaGxs, Bank's Buying

Rate either the same as 10 years ago or of women in their homes-the great |

Ban Silver, par en (lantinued on nézi Volumn.) ' spending agents of the people.

Jest

761

(81) N.

541

on. 1421

1/4

turn her over bat failed. so, push ing the body before him-it. seemed that the rescuer had arrived too late

he manage, after another hard struggle against the waves to get her to the side, whore ready hands pulled her ashore. Mr. Heytman was very exhausted when he left the water.

Blankets were obtained, and the unconscious woman was wrapped up in them, while a guest at the hotel, a trained nurse, applied ar tificial respiration, After a little time this ad effect, and Mrs. Lane; recovered slightly. The ambulance then arrived and she was taken to the General Hospital, where she was detained until this morning, when she was dischargod, suffering fron alight shock.

The ditulty of Mr. Heytmau's task in saving Mrs. Lane was on hanced by the fact that he was wearing heavy grey finnel trous ers, and when these were soaked with water they proved, a great handicap.

PASSENGERS.

Arrivals.

The following passengers arrived, by the s.8. President Jackson ;--Dr. Allen D. Albert, Sc. D., Mrs. Allen D. Albert, Mr. and Mrs. Douglas Jenkins, jr., Mrs. Lum Shee, Sr. Ceci H. Lyon, Mr. Ng Ting Quai, Mr. Ng Yet Kwong, Miss Daisy NA.

The following passengers arrived by the m.s. Hikawa Maru :-3r. James Griffith, Capt. C. R. Jowsly, Miss C. L Stanford, Mr. Haward Moore, Mr. Pablo S. Katigbak, Mr. Gordon Speck, Mr. Lillian Speck, Mr. T. H. Adney, Miss E. D. Robertson, Mrs. Francis Milne, Mr. Yoshihika Kawada, Mr. Masu- ji Nozoc, Mrs. G. Finley, Mrs. Troida Watson.

New Fuel Success.

The Cunard Steamship Com pany's full scale tests at sea of the new colloidal (oil and coal) fuel have proved a complete success. A cablegram was received at the Chinard headquarters at Liverpool on June 24 from New York as fol- lows:- Scythia-All expectations realised.” An expert on the sub- Ject writes:-

It is almost impossible to ex- aggerate the importance of the news contained in the laconia mess. aga-from-the-Beythin, and -not overstating-the-case to say that the success of colloidal, fuel may be one of the mainsprings which will lift the industries of Great Britain from their present depres- sion to prosperity."

· LL.D. CERTIFICATES.

Of the Societe International do Placements, Bale (Local agents

Messrs. Gocke & Co.).

Monday's (July 23) official quotation in Baale. £2.125. od:

DIRECTORY & CHRONICLE

OF THE FAR EAST

CHINA, JAPAN, STRAITS SETTLEMENTS, MALAY

STATES, PHILIPPINE

ISLANDS, INDO-CHINÀ,

NETHERLANDS INDIA, ETC.

(Published by the Hong Kong Daily Press, Ltd.)

First edition 1862, revised and enlarged annually

1933 Edition now in course of preparation

BUSINESS

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