1932-05-23 — Page 17

Daily Press 孖剌西報 All

BRITISH TO THE

FAMILY SALOON

Triplex Class windscreen:

FAMIẾT TOURER. SPORTS

TOURER.

*SALDON DE

LUXI. FOURSOME SUN.

SALOON.

*CLUB SUN

SALOON.

3 Triplace Class Thrangbout

CORE

It will end

HONG KONG DAILY PRESS, MONDAY, MAY 23, 1932.

this "much-of-a-muchness" idea

PRICES FROM £155.-.-

You who have the idea that all good cars of about the same price are more or less alike, come and see the Miuz! It gives you real big car comfort and performance at small car cost! R.A.C. Rating 9.8. Brake horsepower 3.

4-cylinder high- efficiency rida valve engine with 3-bearing crankshaft--55 to 60 m.par. and 35.pg-10 to 30 m.ph, in under 13 uses, on top se Double dropped Frame with 5 heaty cross members--Extra long springs (Rear 44") Dr Servo brakes with a drine-Stopping distance 12 yards from 30 m...--Mariss finger tip staaring-6 aitarjive body styles,

The sturdy Easily the roomiest car at the price

HILLMAN MINX

10/30

The car with “CUSHIONED POWER”

(Parents applied for, W'wid Paunt Pending).

HONGKONG-GILMAN'S KOWLOON-DURO MOTORS

His Honour the Judge: / myself use

"You are a free man.

TEN YEARS OF MORRIS PROGRESS

Review by Major B. B. Barrett.

After 10 years it is amazing to produped antiraly, by the various look book on the immense progress companies under the control of Sir "and expansion which has been acWilliam Morris

complished with the Morris organi fation during that short time.

In January, 1929, when I first joined Mosers, Morris Motors, Ltd., the 13.9 4-cylindar Morris Oxford had just come into being, beside the 11,9 Morris Cowley which later was the foundation stons of Sir William Morris' colossal enterprise of to day.

1,000 Cars a Week,

The Brat separate Export Depart. ment was formed in 1994, although cars had been actually exported to India and the Malay States prior to the Great War, and in India F know of two 1014 Morris Oxford cars still running daily in spite of 17 years use in a tropical country where roads for motoring are quite & recent inovation, ...

famous, while our younger brother the Morria Onnimercial Truck, has spread in an amazing fashion all the world over, from the ubiquitous six-wheeler to the 18 own, Van."

Not many years ago Sir William Morris acquired the famous Wols ley Factory and behind their luxurious large cars for the wealthy appeared the haw 4-senter Wolseley Hornet Saleung, the popu larity of which is growing in Eng- land every day.

Even Racing.

Thero is too little space to go into half what could be told, but behind the whole of this colossal organization, has always been the personal genius and driving power of one man, Sir William Morris, who starting with nothing, has by his own indomitable will and supe oity, become one of the leading Agures of our time in England

Motoring for Everyonu,

For the future it is interesting to note that in every Oversens market, motoring has followed the same line of development," namely, from a rich man'a luxury to a

busi- news necessity, “q

In considering the Export deve Our production had reached, lopment of English cars, one had "what we then considered to be the to remember the fact that the amazing figure of 300 cars a week-English-manufacturer was compel- they have, since been over 2,000 cars led to design cars to meet local

wook. Our Sales Department conditions at Home, with the awful} consisted of two small offices and bagoy of the Horse Power Tax the whole day was one long grind hanging over him. of letter writing, to the tune of

In England roads are good and 80 a day-not trying to sell ears,

distances are comparatively small, but to try and give information, so the obvious demand was for com prices and some possible date of paratiroix amall cars with an on- With this development has al delivery to applicants. Surely this gino, small in Borse power at the grown the necessity for reliability is some indication of the excellent RAO. rating, but of very high and economy as well as low puz- publicity obtained from reliability efficiency. So far so good, but chase price, and the remarkable it. since the Grant War, the spending crease in the number of Merrio Today the Sales Department is a highly organized branch with a

capacity of the English motor car ours registered in Hong Kong and owner has been very small, so that South China since Messrs. Dodwell largo and varied staff, ranging two equally great factors had to&Co., Ltd., have secured the fran- from systematised allocation of cars daily to distributors-not always an easy job to meet their varying and urgent demanda-to the production of cinema sound- films, and shipping on a large acade.

were

be catered for, namely, low prica chase, is a propf- of how Englis and above all reliability and low cars, of the latest? type, ara-meet- running costs.

A Hard Fight.

How hard the fight was, the public can hardly believe unless they, care to look back on the disse trous end of many a motor manu-

In 192 Morris Engines built by ssrs. Hotchkiss et Cie.. of Machine Gun Fame, and car bodies by Messrs Hollick & Pratt of Birmingham, and other firms. Gradually, however, then firmas facturer during this period, but it were absorbed and their premises only the best man could come to purchased, till we now here Morris the top, the same can be said of the Enginee, Limited, and our Body Building Firm, so that with cars they produced, together with the exception of what are called the organization and service behind Proprietary Articles, such as Lucca them. electrical equipment, speedometers, In these 10 short years the Morris windscreens, Lockhead brakes, shock car with a production of over absorbers, etc., the whole car is 60,000 a year, ham, becaine world

own

ing the purchasers requirement while the Service bairing thêm being steadily built up to highest possible, standard. criterion we have set before us that on Morris Owners whether t have the slightest four that tim obre or commercial vehicles, LATES or an be held up for lack of the suitable relligence of to carry out their work, Under spare parts or skilled mechanica

modent Kirropean Shpore fatuit

"! Buy British and be prund, of British Colu

Britiske -and be better ad 7 in mound and true alogan which the Morris Or ganisation world.

can safely offer tho

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