1931-12-03 — Page 12

HONG KONG DAILY PRESS THURSDAY DECEMBER 3, 1931

CHRISTMAS OUR CHRISTMAS COMPETITION

COMPETITION

OPEN TO ALL READERS

$100.00

FOR THE BEST LETTERS

ALL YOU HAVE TO DO IS TO STUDY THE ADVERTISEMENTS IN THIS ISSUE OF THE HONG KONG DAILY PRESS, AND IN EVERY STUBSEQUENT ISSUE UP TO DECEMBER 25- -DECIDE WHICH YOU THINK IS THE BEST, AND WRITE A SHORT LETTER GIVING THE REASONS FOR YOUR DECISION. LETTERS MUST REACH THE ADVERTISEMENT MANAGER

NOT LATER TEAN JANUARY 1, 1982, AND MUST EE ACCOM- PANIED BY A CUTTING "OF THE ADVERTISEMENT HAVE CHOSEN, AND AN ENTRY FORM (PRINTED ELSEWHERE IN THIS ISSUE.

A PRIZE OF $50.00

YOU

WILL BE GIVEN TO THE WRITER OF THE

BEST LETTER.

The Winning Letter, and the advertisement securing most votes, will be published in the Hong Kong Daily Press on January 7, 1932.

WE ARE ALSO OFFERING A PRIZE OF $810,00" HACH WEEK UP TO OHRISTMAS, FOR THE BEST LETTER GIVING YOUR REASONS FOR YOUR CHOICE OF WHAT YOU CONSIDER TO

· HAVE BEEN THE BEST ÅDVER- TISEMENT DURING TEM

OF

THE FOUR WINNING ADVERTISEMENTS

19

PREVIOUS, WEEK. LETTERS, ACCOMPANIED BY A CUTTING ADVERTISEMENT THE CHOSEN, AND AN. ENTRY FORM, MUST REACH THE ADVERTISEMENT MANAGER NOT LATER THAN THE FOLLOWING DATES:-

?

$10.-1st Competition-Best adver

tisoment hetween November 28 and 28: Lettera must be received not later than. December 2 The winning better and adver tisement securing the most votes will be published in the Hong. Kong Daily Press on Monday, December 7.

$10.2nd Competition-Best adver

tisement between November 30 and Deccaber 4. Letters must be received by December 9, results published December 14.

7

$10.-3rd Competition-est adver. tisenient between December 7 and 12. Lettera mast be received | by December 16. reaults pubhaled December 21.

$10.-4th Competition-Best adver

tisement between. December" 14 and 19. Letters must be received by December 23, results published December 30.

$10,5th Competition-Best adver

tisement between December 21 and 25. Letters must be received by December 30, results published January 4.

$50.--Competition-Best, advertise.

ment between November 23 and December 25. Letters mu be reenived by Janmry 1, 1932, rosalto published January 7.

The Editor's Decision is Final.

No correspondence will be entered into.

(No member of the staff of the HONG KONG DAILY PRESS is eligible for this competition).

!

Mauri CHEVALIER

-The

Smiling Lieutenant

A Garcimenant Picture COMING KINGS!

Naval Man Writes The Best Letter

We have decided to pubilan the resuits of the 1st Christmas Competition to-day instaad of waiting, as was originally announced, unti Monday, December 7, to do so. Wa print below, besides the wizning letter sont by W. H. Bay, E.BL.A., of H.M.S. Parthian, four other letters which ran it very close showing as they do appreciation of the qualities necessary to a good advertisement..

I Want to Give My Picture

to Daddy for Christmas DADDY will be mighty glad to get Baby's picture, and R. will mean more to him every year that passes. Our photographa" bes" naturally" "posed; perfect likenesses that any friendl relative will love to have.

Children's photographs never grow up. Any size, at any price you want to'pay.

* APPOINTMENTS: KOMOR & KOMOR

or

Exhibition of Photos at and appointmente äade by KOMURA TOMOR; York Bids Chaler Bouche KOBZA STUDIO, 4, THE ALBANY. Tel. 21070,

Do

It

Now!

THE WINNING ADVERTISEMENT.

WHICH IS BRITAIN'S BEST BEER AND WHY?

THAT'S EASY!

WHITBREAD'S 18 THE BEST,

HERE'S

INDISPUTABLE

TESTIMONY-

BRIGHT,

RICH,

ENGLISH

ALWAYS

DEPENDABLE AND

SATISFYING.

INCREASING

SALES

TESTIFY" TO

HONEST

EXPERIENCED

BREWING OF ENGLAND'S SUPREME TONIO

WHITBREAD'S

PALE ALE & DOUBLE BROWN ALD

„BOLI, AGRITS 2

A. 5. WATSON & CO., LTD..

This Advertisement Secured The Second

"Largest Number Of Votes

THE WINNING LETTER.

| GAS CO.'S ADVERTISEMENT.

CHOSEN.

The best letter received for the fat competition was written by W. H. Ray, B.RA, of H.M.S. Par thian, to whom a cheque for $10 has been sent. His letter runs: Dear Sir,

OTHER › LETTERS.

her particularly qual letters chosen by the viitor were:

DEWARS WHISKY,

ADVERTISERA.S. WATSON & CO.

Dear Sir,

I enclose herewith cutting of: advertisement on "White Label" Dewar Whisky appearing in to- day's issue of the Daily Press and consider it the best for the follow

·I, profer the advertisement of the Gas Company (cutting enclosed)... First of all it estelses the eye. The dark interior of the illustrang reasons: tion against the white space-sur- rounding gives the announcement great prominence.

Second, the lay out is well done and is neat and dignified, The typography is excellons. The sizes of the various types are well select-- ed, done of them "being above 24 point, which is about the largest type the eye can. take in for an advertisement of this size..

The illustration gives the human, and very homely touch. A look of cleanliness, comfort and warmth about the room convey the very sell- ing points that a gua fire is noted for.

The reasons do not cover too many Enes of print. Four lines of suli- dued type convey the

1. The Bottle at once attracted my attention as it would, Lin- ngine, any other man's.

2. It holds something good. 3. The descriptive sentences, although not typographically con spienons, capture the imagination and sorely by one's desire to taste this unquenchable elixir.

I have given these reasons with- out bias and trust that there is no"

suggestion of jocularity in this letter to debar it from your com petition.

A. BUTT.

CALVERT'S SOAP.

Dear Sir,

In the advertisement of Calvert's

points in a concise manter. Too Medical Soap, a balanced and pleas-

much of this, done in a bolder man-1

To state these bermas is another point in Eavour, for in these days of economy we want to know the price, before taking further steps.

per, would have ruined the lay-outing arrangement is adopted. The altogether. Instead the faintness space is well utilized, without crum- serves to bring out the bolder type ming or undue waste. Attention is of the charges and terms of selling arrested by the striking opening

phase, and the clear, beautiful air easily read type leads the interest on to the reading matter. Ones tuste is not offended by attempts to, catch the eye through flashy pic-.. tures and crude lettering. The ad- vertisement is appended with a good illustration of the package, en- abling prospective customers to re- cognise it unmistakably when pur chasing, and, in addition, the bume of the article is clearly set out.

H. L. PAU.

MODERN GAS FIRES ARE BRAUTIFUL.

weath sdia comfort and bonulj to your desmor jeans. The ubernin of diet and smoka mençar a Janger life for your plotures, booka, furnitury, and

GAS FIRES FIXED FOR FIVE DOLLARS

Os' Blee (150 a year) sad, žalo (Cal or extended terms)

HỒNG XONG & CHIẾU BAO ĐẦU T

Works West Polsk, Hong Kong & Jordan Kil, Envians,

Chamal Herriam-1m 20mont Moun (our Mar Mary) Kantona Sharmani111, Mados Band Corner of Jurken kend).

Clogs Mat Palai, Varghana 1899):

This advertisement was chosen by the writer of the best letter.

The whole article will appeal to those who are none too well off, to whom the subjects of economy and iabour saving are most important. Truly, an advertisement showing great care and reason together with good technicology.

KOBZA STUDIO.

SI,--For the following reasons I consider the advertisement of Kobza Studio the bost

(1) Attractiveness. No one can look at the page without being attracted to this unique advertise- ment.

(2) Ilustration-without which an advertisement is like a dark room without a window,

(3) Layout. The advertisemedit is not too crowded and the white space with the black spots make it stand out on the page..

(4) Wording. It is so cleverly worded that anyone saturally reads it through.

(5) Child's Picture. Nearly everyone is human enough to be. favourably impressed by the pic- tare of an attractive child.

(6) Clear Address, Any strang- ecoming to Hong Kong, can easily find the photos on exhibi- tion or phone for an appoint. ment,

Yours faithfully,

E.E.S.

SUMMIT DRESS SHIRTS,

ADVERTISER--MACKINTOSH'S LIMITED.

Dear Sir,

Of all the advertisements which have appeared in your valuable newspaper between the dates of November 23 and 25, the attached is, in my opinion, the best "copy" so far turned out!

(1) The size of the advertise-

ment which is fairly large is the most suitable one adopted for a display advertisement, unlike some others of such a small size that you sometimes fail to notice their presence.

(3) The text is appropriate and comprehensive, just a fad. lines explaining the usefulness of the Summit Dress Shirt. In this connection the psychology of the readers must be considered by the į advertisers, as the businessmen's available time is limited, the wording should be effective and ts the point, just call a spado » space, and that is enough.

(a) The types (all Roman) are neat and well-selected. We, some- times observe there are five or six different types all mixed up in a single advertisement which is in- deed an eyesore.

(4) The lay-out is well-set, plus an illustration which is amusing ́aud'entebes the eye at once. It shows what the gooda proffered on sala are for, and last, but not least, the advertisement is placed in a prominent position, on the top of a page and alongside read- ing matter, for when the reader goes through the news column he will at the same time. read, the advertisement.

TT. LI

ין

CHRISTMAS COMPETITION

ENTRY FORM

2nd $10 Competition

To the advertising manager

THE HONG KONG DAILY PRESS

11, ICE HOUSE STREET, HONG KONG.

4

In my opinion the attached is the best advertisement which has appeared in the Hong Kong Daily Press between the dates of November 30 and December 5. I enclose a letter giving reasons for my choice." I have read the conditions of this competition, and agree to abide by them.

MR. 'Signed MRS.

Address

MISS

THE

JADE TREE

ANNOUNCES

tiny shop next to the Hong

Kong. Hotal Office, "in the Gloucester Arcade,

which no article costs more than flum, villars. Gifis,

fmours, decorations and all sit of canos, under

pest ropf, at

This

That

Gloucester Building Arcade

MANY READERS WERE CHARMED. WITH THIS WHICH ORIGINAL AND ARTISTIC ADVERTISEMENT GAINED THE THIRD LARGEST NUMBER OF VOTES.

DOLLAR DAY

AT

SINCERE'S

Dollar Values in all Departments. A scheme of Sincere's Economy Sala Here is a brief list of the Spacial Bargains.

Sardines in cil

1. X. L. Jams Listerin Shaving Cream.

Bag Blue

Silk Desk Lamp Shades

Windsor Tobacco Mixture... Baby's Woollen Bonnets

Baby's Woollen Bootces Johnson's White Desen Plans 9 Earthenware Table Mats Pudding Bowls

Absorbent Catton-1 b."

5 uns for $1 dns for $1

A tubes. for $1.

** 3. pits, for $1

4 dos bay for $1.

4 for $15.

per in $1-

Beach $1.

·pair $1.

4 for $1

+ doz for $1

2 for $1.

... 2 plas, for $1

Special "Dollar Department" on Ground Floor THE SINCERE CO., LTD.

This Sale Advertisement Came Fourth On The Voting List