1931-05-25 — Page 2

Haig

SCOTCH WHISKY

JOHN HAIG&Co.Ltd.

(Dokig Maig & Haig, Lân,) MARKINCH, SCOTLAND.

Jom Haro &

476.

Consumers are requested to see that every bottle of John Haig Gold Label Whisky as supplied by bears the foot label thus: “ Gande, Prics & Co., Ltd., Sols, Agents for, Hong Kong."

SOLE AGENTS:

GANDE, PRICE & CO., LTD,,

St. George's Building, Ice House Street, DIAL 20135.

HONG KONG.

Hong Kong Weekly Press

Canton and Nanking

The Shatin Railway Smash

K.RA, and the Bathing Beaches Hong Kong as Air Route Centre

Local Sport:

Bowls, Racing, Tennis, Yachting, Etc.

and

Other Interesting Features.

THE PAPER WITH THE YELLOW COVER.

Price:-30 Cents.

Annual Subscription: Hong Kong, $18; Post Free to any address, $18; Quarterly Subscription, $4.50. Orders should be sent to the

HONG KONG DAILY PRESS, LTD., TELEPHONE: 30251.

11, IOB HOUSE STREET.

HONG KONG DAILY PRESS, MONDAY, MAY 25, 1931.

UNCLAIMED LETT

RADIO.

AND

CHOSTS TREAT

THEM GENTLY.

(Continued from Page 1.)

A General Post Office notification. gives the following unclaimed cor- respondence, etc., waiting at the Post Office, and also unclaimed radio telegrams at the Radio Tele-deniably that the introduction, the graph Office; P. & O. Building:

Christmas Carol, it is, I hold, un-

advent, of Jacob Marley is tremen. dously effective.

WHERE TO ADVERTISE!

LONDON EXPERT ON REFER- ENCE AND YEAR BOOKS.

VALUE FOR THE MONEY,

An interesting series of articles, And be it observed that the Where to Advertise, is appear Botting in both thess classic:exing in that lively trade publication, amples is contemporary and even World's Press News, which is pro- ordinary, The ramparts of the duced every week in London. In Kronborg and the chambers of discussing Year and Reference Ebenezer Scrooge were, to these books the writer gives an his opinion who frequented them, features of that: every-day life.

But there aro exceptions to every rule. An ancient haunting can be made terrible and can be invested with actuality, but it will tax your

Advertisers in roference books get value for money and there is no better medium for cumulativo effect.

LESSON SERMON,

FIRST CHURCH OF CHRIST, SCIENTIST, HONG KONG,;

"Soul and Body" was the sub. ject of the Lesson-Sermon in all Churches of Christ, Scientist, on Sunday, May 24.

through the Spirit do mortify the The Golden Text was: "If ye deeds of the body, ye shall live," (Romans 8: 13.)

Mr.

PASSENGERS

Departures.

The following passengers left on Saturday by the Empress of Japan for Victoria and Vancouver viz Shanghai and Japan poria:-Mr. A. A. Berkhout," Mr. and Mrs. A K. Rhoden, Miss D. M. Rhoden, Post Restante Correspondencë.

Sato Khuk, Hra Chong Karsten Larsen, Mr. J. A. Vornler, Mu. Cheng, Miss Cheeg, Mr. D. W Anmir, Asintio Motors

Mr. J. Barbour, Mr. B. Nichols, Co., Otto Buhring, G. E. Barnard, G. Bolton, Mrs. Lillid, Bunje, Mrs. A. Chambers (c/o C. 2. &. 8.

Mr. and Mrs K L Tang, ra Office), Mans Dndigena, I. Fujida,

Among the citations which com- Jorgenson, M., and Mrk, Jự H. T. Griffiths. J. 8. Gibson, W.

prised the Leason-Bormon was the Rummell, Mr. Lam Ping, Mr. Choy Glass, R. Heinemann, B. Hayes,

following from, the Bible; "Rhjojoo | Wai Kum, Miss B. Chao, Mrs. J. overmore. Pray without ceasing. Ormiston, "Mrs F. Kwok, Mrs. R. T. E. Husein, A. F. Haines, Mr.

Provo all things; hold fast that Chau, Mr. L H. Kirpatani, Mre. G. K. Hack, R. Harworth & Co... Im Pan Hai,, Jack Krafojk, Kwong

which is good. And the very God W. F. Carsley, Mr. C C. Chapman, of peace sanctify you wholly; and Mr. J. J. Lock, Mrs. B. B. Whit, Tung Musia Co., J. Kingstone,

I pray God your whole.spirit and Nr. Geo. Moreton, Mr. and Mrs. Lien, Goan Lian, P. U. Lilno, A.

The author proesede:-- S. McPhison... Miss D. V. March-best endeavours to forge the links

soul and body be presented blame- D. C.. Falfreeman, Mr. E. 8. Keng, Year books, and other reference less unto the coming of our Lord Mr. & Mrs. A. Drough, Mr. H banks, Jay W. Myers, H Mayoll, between past and present in a Looks issued annually, while being Jesus Christ." (1 Masuda, M. De Simone, J. H. antisfying way.

Thens: 55 Harder, Mr. D. W. Arnold, Mr. And in any case listed in mest Press directories as 16,17,21,23.) Stevens, Shazuman, W. W.. Stark, there must be ordinary level-headed periodicals, occupy such a very

3. Spott Hartson, Mra. E. Harston, G.. T. Swisshelm, E. M. Wood;

The Loson-Sermon also includ-Miss P. Hariton, Mr. L Everet, modern persons-Roration on the specialised position that they ed the following passage from Mr. R. R. Roxburgh, Mr. and Mrs. Begistered Articles. scone, much as tho detective needs deserve · some more particular de- the Christian Science textbook, L. P. Chin, Mr. and Mrs. A. W.

signation. Most poriodicals, parti-Science and Health, with Key to cularly those serving the different the Scriptures," by Mary Baker trades and industries, are, indeed. filed away for reference; but oven these files are used with comparative rarity. A year and reference book, on the other hand, is literally a rade mecunt; it must always ba kept on a shelf in the office or on the desk where it can be referred to at a monent's notice, for almost every day brings the necessity for referring to the appropriate, volume

Miss M Austero, L. L Lawler, G. R. Bladek, T. Stecker.

Unpaid Correspondence. Mise Holon Santee.

Unclaimed Radio Telegrams.

1329-2030 0704 1648 0702 0847 8908, from Canton; Miss Antoniva, Pen-

hot, from Shanghai; Chow Nai Man, Messrs. Tungtai, Wing Kut Street, from Kutang; 3019 6063 from Amoy; 0349, from Shanghat; Woone, from President Pierce; 5602 3203, from Amoy; 1826 3179 6370 6007 5630 1479, from Canton; Hok Lien Jan, Kong Lok To, from Batavia; 0418, from Canion; 1129

2039 6704 1048 6394 8347, from Can- ton; 6007 3802 4149 0207 2400, from Canton; 1129 0081 0022 1331 8537 6012, from Nanking; 8912, from Canton.

What do

you want?

'lf there is anything you want to buy or soll, try

Kimali Classified advertisement.

25 words $1.00 prepaid for 3 Insertions.

Your Letters Are Done, Sir!

Five thousand letters, and Miss Jones is just fresh as she was first thing in the morning, just as ready to tackle the next· job.

& Gestetner

(Eastern), Limited.

GESTETNER

is her best friend!

Let us demonstrate

without

to

you

cost or obligation on your part how

a

Gestetner can

help you in your

business.

Hong Kong

OFFICE:

++ -

5, NEW BANK BUILDING,

DES VEUX.ROAD, CENTRAL,

'Phone 25358.

hie Watson or his Heatings to play the part of the lay observer.

Setting or environment, then, is to me a principal point, and the more readily appreciable the set ting is to the ordinary reader the better. The other casential is that our ghost, should make himsell felt by gradual stirrings diffusing an atmosphere of uneasiness before

the find flash or stab of horror.

Must there be horror i you ask, There are but two I think so. really good ghost stories I know in the language wherein the elements of beauty and pity dominate terror. They are Lanoe Falconer's Cecilia

de Noël"

on more than one occasion,

The whole aim of a reference book is to present within na small a com- as a possible the largest number of facts relating to the sphere which it covers and modern statistica?

and Mrs. Oliphant's : "The Open Door." In both these are moments of horror; but in both and recording activity has reached we end by saying with Hamlet: such a pitch that most year books are marvels of encyclopædie com- Alas, poor ghost!" Perhaps my limit of two stories is overstrict; for the purpose of easy reference.

prehensiveness carefully classified

but that theso two are by very

Even this comprehensiveness much the best of their kind. I do

would not be of great value unless not doubt,

the year book were such as to with stand the greatest possible amount of handling. A year book which falls to pieces after a comparative

On the whole, then, I say you must have horror and also malevel ence. There is a series of books

Eddy: "A demonstration of the facts of Soul in Jesus' way resolves the dark visions of material sense into harmony and immortality. Man's privilege at this supreme moment is to prove the words of

aaying, ho shall never see death. our Master, "If a man keep my

Ta divest thought of false trusts and material evidences in order that the spiritual faots of being may appear, this is the great at- tainment by means of which wo shall sweep away the false and give place to the true. Thus we may establish in truth the temple, er body, "whose builder and ranker is God." (p. 428.)

Wilson, Hon Mr. J. P. Braga, Mr. and Mrs. B. L Lewis, Mr. R. B. Yarrow, Mrs. A. E. Kurboch, Miss Chau So Chun, Mrs. M. L Majendic, Mr. and Mrs. C. •Y. Chan, Mra L. I. Loo, Mr. W. K. Loo, Miss S. Fung, Misa L. Fong, Mr. and Mrs K. Au, Mrs. Chin

Mr. Chun Ning. Fat, Mir. Chan Bing Haim, Miss Chan Kwei Sun,

Kea Hai, Miss Be Au, Mrs. F. T. Fung, Miss Chow, Mr. F. T. Fang, Mr. Chun Bing Him, Hra Chan

Chow Sze, Mrs. Chun Chu Sae, Mr. Phillip Wolfe, Mr. O. Borne, Mr. H. H. Khoo, Mr. E. Brier, Mr. F. Robbins, Mra Lam Chuen She, Miss La Oi Lind, Mr. Briet, Mr. H. F. Knapp, Mr. Jut Tay Pen, Mr. Mi Chan Yen, Mrs. D. S. McKnight, Mr. A. Evane, Dr. K. H. Attley, Mr. C. A. Me- Gowan, Dr. A. A. C. Herklots, Mra.. ing user of a year hook the adver Robb Rice, Mr. E. Dewstoc, Mr. tisement sections are as valuable Henry Tyan Akin, Mrs. Lam Tai, as the editorial, for they constitute Mr. D. MeKaight, Mr. Lam Yin a selected list of firms, goods and Chang, Mr. Joseph Bieux, Dr. Paul services within the trade covered. Sieux, Mrs. A. F. Junker, Mfre. An increasingly popular feature James Thayer, Mr. P. E. Tani, Mv, of the modern reference book is the M, Baldwin, Mr. F. Fung, Mr. W. I have read, I think American inly short period of constant use is special article on the trend, and H. Laames, Mr. F. T. Kwok, Miz. origin, called "Not at Night" (and not only useless, but irritating; the developments of the year, and J. Miller, Mr. R. G. Teikandas, with ether like titles), which sin more comprehensive the more, irri- special phases of the industry con- glaringly against this law.

LH. Kirpalomi, Mr. and Mrs. They tating, for when a classified array cerned. A year book which con- Allan Cameron, Hra. D. S. Ne- have no other aim than that of Mr. of facta becomes muddled, exasperatains these is of interest for more Knight, Mr. D. McKnight, Mr. tion is the only feeling aroused by than the year for which it is dated E. J. Stevenson, Mr. J. H. Back- Of course, all writers of ghost its constant use. No one is likely and is often kept and referred to house, Miss E. Brooks, Mrs. A. stories do desire to make their to be attracted by advertisements for several years afterwards. There Caswell, Mr. N. Crabtree, Mr. Geo. renders' flesh creep; but these are in a your book in which the pages shameless in their attempts. They have come out of place and which are unbelievably amide and sud- takes considerable trouble to use. den, and they wallow in corruption. And if there is a theme that ought to be kept out of the ghost story, it is that of the charnel house. That and sex, wherein I do not say that these "Not at Night" books deal, but certainly other recent writers. do, and in so doing spoil the whole business,

Wardle's Fat Boy.

Best Stories,

Use of the Index.

is, therefore, virtually no limit to Dankweril, Mrs. Dankworth, the possible selling value of an ad.

Mr. S. Donnys, Mrs. Dennys, Miss vertisement in a modern year book: H. Ely, Mr. A. H. Ferguson, Mrs. it is not thrown away like a news- paper or fild away on dusty shelves. Ferguson, Miss E. Green, Mr. Ferguson, Mina E. Furguson, Miss like a periodical, but is used as a B. E. Hamilton, Mr. Geo. L. Hand- however, an extremely well boundparmanent volume of reference, volume; most of them, in fact, will withstand even more than a year's

The modern reference book is

ley, Judge Goo. F. Harvey, Mr. J. J. Herb, Mrs. Herb, Mr. J. M. McHutchon, Mra McHutchon, Miss J. M. McHutchon, Miss M. E. Mc- Hutchon, Mr. J. B.. Josnik, Mr., David, Karger, Mrs. Karger, Mra E. B. Kimball, Mr. A. R. Malcom, Mr.. H E. Martin, Mr. F. G. Miner, Mr. A. M. Murphy, Mrs. Murphy, Dr. J. M. Nicholson, Mr.

Not for One Year Only. Added to this strength of There are, of course, people who binding is the increasing develop-sell their year books the moment ment of indices; from the mere in-new ones are pubished; and one has dex at the end book publishers ad-only to glance into the second-hand vanced Arat to varicoloured edges to booksellers' shop to see what an To return from the faults of ghost mark the different sections, to enormous trade is done in this line. stories to their excellences, Who, thumb indices strengthened with There is a considerable demand for do I think, has best realised their celluloid or similar material, second-hand year books a year or possibilities 11 have no hesitation The number of year booka, in so out of date; thus the advertise- in saying that it is Joseph Sheridan Britain is positively amazing; everyment value of the pages is not re- Le Fanu, In the volume called "In trade, every aquiety, every move-stricted even to the first buyers, Potter,

Always Being Used.

ад

H. P. Nicholson, Miss L Nichol

son, Mr. W. G. Pirie, Mr. Eldon

Mrs. Potter, Mim R

In Glass Darkly are four stories ment finds it desirable nowadays to is to the original circulation. In Fresby; Mr. P. E. Presby, Mr. W. of paramount excellence, "Green issue its own year book; and indeed, the actual certified sales E. Ballon, Mrs. Sallee, Mr. K. Tea" "The Familiar," "Mr. Jus-addition there are the general re-figures of a year book are compara- Smith, Maj. J. E. II. Stevenst. tice Harbottle, and "Carmilla" ference booke, pro-eminent amongst tively little to judge by in many Mrs. Stevenst, Miss M. J. Ste- All of these conform to my require which are Kelly's Directories and cases at least 50 per cent. should vennt, Mrs. M. Sutton, Mr. P. W. ments: the settings are quite dif- Who's Who, which are indispensable | be added" to these in computing the Thaye, Mrs. Thaye, Mr. J. B ferent, but all seen by the writer; to most business meg in addition value of a reference book as

Wallace, Mrs. Wallace, Dr." F. JA Aguila, Mrs. Aguila, Mtr. Aguila, the approaches of the supernatural to the year book of their particular advertisement medium.

trade. nicely graduated; the climax ade.

Advertising in trade and indus. Mr. M. M. Andrew Smith, Mr. R quate. Le Banu was a scholar and

trial year books is naturally con 8. Alberta, Mr. D. a. Cobies, poot, and these tales show him Thie indispensability constitutes ned mainly to technical and Sister M. Caritas, Capt. 0. B. Cay, as such. It is true that ho died as one of the chief appeals of the year specialist advertising addressed to Mr T. D. Clifford, Mtr, W. Clif- long age au 1873, but there is won book to advertisers. A man may the industry concerned; but there ford, Mtr. T. M. Clifford, Mrs. T. derfully little that is obsolete in manage without his trade paper or, are many year, books of great po. Clifford, Miss Clifford, Miss B. even if he takes it, may, under the pular appeal in which general ad. Clifford, Bister M. Columbia Of living writers I have some pressure of business, overlook vertisers may find an excellent Tarfay, Mr. I. Cornel, Miss F. hesitation in speaking but on any

several issace, but he cannot manage medium. Whitaker's, for instance, Cornel, Mr. D A. Corlett, Mr. S. without his year book. Most year has become almost a household Dewatoo, Misa A. Evangelista, Miss

·C. Fabinn, Mr. P., C. Flores, Mr. list that I was forced to compile books contain in addition to the word, and the Daily Mail Year the names of E. F. Benson, Black basic facts of the industry concorn-Book follows closely behind. These Kong Tan Kyon, Mr. E. 8. Lawrie, H. R. Forsyth, Mr. Inglis, Mis

wood, Burrage, De la Mare anded directories of the leading firms year books form à staple and in- Mrs. Lawrie, Miss Long Yub Lin, Wakefield would find a place. in the industry or profession; and dispenmble item upon thousands of Miss S. D. Mellon, Mr. B. C. Mit But, although the subject has its plement, this directory, for firms bookshelves among both the well-to chell, Mrs. Mitchell, Mr. P. Mon

his manner.

the advertisoniente, themselves, supe

chieff, Mr. Moncrieff, Mr. JA fascinations, I see no use in being which desire their name to stand do and the moderately, well-off Moraza, Mr. J. Murphey, Mr. D. pontifical about it. These stories out amongst the rest find it essential middle-classes. Every public libr. S. Petrovitch, Mra N. Parker Recs,

to add to its appearance “in thợ

pre meant to please and amuse 18. directory & pago.or so in the adverary carries copies of these' generar Mian A. G. Parker Bees, Miss. No

If they do go, well; but, if not, lettisement section for special amand of many specialised year books

us relegate them to the top shelf phasin. Indeed, to the discriminat- and reference to these is constantly and say no more about it.

(Continued at foot of next column.) being made by users of the library.

D. Parker Bees, Mr. Reyes, Sister Ramaine, Mr. M. F. Thomson Sister M. Theodore Farby, Mrs... B. Valentin Mr. J. H. Vidt, Mr. HO. Wahlgren.