1931-05-11 — Page 2

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HONG KONG DAILY PRESS, MONDAY, MAY 11, 1931.

"FRISCO'S SHORT

GUN SQUAD.

(Continued frúm Page 1)

It will be recalled that a party

GIRL IN BURGLARY

CASE.

ACCUSED SERVANT AS A WITNESS.

THE VALUE OF ADVERTISING.

HOW IT ASSISTS TRADE.

The value of advertising during periods of trade depressions was

the anni! dinner in London of the Fellows and Associates of the

of well-known actors and netresses | WOMAN'S SHOE IN GARDEN dealt with by Mr. R. J. Sykes at were involved, some way or an ather, in the case and it is inter- esting to note that the last person to see Taylor alive was the then famous Mabe! Normand. The lady, bas, incidentally, passed away since then.

Isabella Brown, aged 22, married, appeared on remand at Hendon charged with burglary and with stealing jewellery.

ה

hur-

At the last hearing Inspector Charles Baker described a search, Police Esprit-de-Corps, in Brown's presence, of premises in Inspector Cannon remarked that Great College-street, Camden Town, San Francisco has the biggest where, he said, he took possession Chinese population of any town of a quantity of jewellery. Later outside of China. There are up. Browni was charged with proximately 15,000 Chinese people there and they have. their own schools, missionaries and even a telephone exchange. As regards the stores owned and run by the Chinese, they are bigger than ung of the departmental stores le Hong Kong.

The Officer, in speaking of his

glariously breaking and entering a house in Hodford-rond, Golders- green, on the night of March 25, and stealing property valued at £1,000.

Before the case of Brown was called, Mary Storey, a domestic

Onl

Institute of Incorporated Practi- timers in Advertising,

"The year 1030," he said, "was marked by a decline in advertising as it was in the turnover and profit of many other businesses. But, gen- crally speaking, there was no such marked decline in the turnover of the leading advertising agencies for trade or proprietary advertising as might be supposed.

"There were fluctuations, there ware exceptions, but these were not difficult to account for.

HOP YAT TONG CHURCH,

LOCAL ORDINANCE TO RE

SOUGHT.

The Trustees of the Hop Yat Tong Church of Crist in Hong Kong are applying for the enact- ment of an Ordinance for the in- corporation of the Church.

The Hop Yat Tong Church of

SALVATION ARMY SPLIT FEARED.

WHY GENERAL HIGGINS WANTS REFORMS.

CHOICE OF LEADER.

General Higgins told the House Christ in Hong Kong was formed of Commons Committee which in by Chinese members of certain considering the Salvation Army Bill that if Parliament rejected Christian Congregations' under the management of the trustees of the measure he believed it would the said church. For this purpose a calamity, and would the trustees purchased the leasehold division in the Army. property known and registered in the Land Office as Section D of Inland Lot No. 500 and erected a

church thereon.

+

The Church is independent of other churches hearing the same

nane in South China.

In orday to stcuro perpetual suc "The falling-off of financial ad- cession it is proposed that the vertising, for instance, was very church shall be incorporated as a marked, but that was due partly corporation solely by under the man-

causo

The General was cross-examined

by Mr. Evan Charteris, K.C., re- presenting a number of petitioners against the bill, as to the provision preventing the General from ap- pointing his own, successor.

General Higgins said that it had not been disputed that there was

nothing to percent him putting forth his views as to the way his successor should be appointed.

Mr. Charteris: Have you any

wict with the approval of the army

and proved successful, that would

not he morally binding on your sue-

servant, was charged on remand to the exacting demands of the Ex-agemont of Trustees and the Bill doubt that if you did that and it with stealing a necklace from the chequer and partly to a lack of now proposed follows in its main liquid funds available for invest-lines other incorporating ordinances ment. Apart from this exceptional which have been passed from time case, any decline there may have to time. been in the volume of creativo ad- vertiging that passes through the

014

stay here, remarked that he had same house in Hodford-road.

the police, been treated wonderfully well by the application of the Hong Kong Police. "Of course, Storey was remanded on bail for there is an esprit-de-corps between two months, police departments all the world

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Mr. F. Levy, proaccuting in the

cessor.1

General Higgins: Yes, I have rome doubt.

The Founder Exceptional.

over," anid the inspector," but the case against Brown, said that ac-f hands of advertising agencies has UNCLAIMED LETTERS AND the General said that it was quite

seen in the course of my travels.”

Hong Kong Department, with its cused was before the court on two marvellous and intelligent pu rannel, charger, one involving over £1,000, ranks first amongst all that I have and the other involving over £200. "Next week," he added, there Inspector Cannon is, incidentally, will be a charge before the court a very clever author and he has involving property probably of tho written many crook stories for value of over £900." newspapers, and magazinet, and

Dealing with the burglary at a house in Hodford-rond, occupied by Mr. Montague Harris, on March 25 Inst, Mr. Levy anal that entry was effected by smashing a small pane of glass in a casement window and then releasing a enteh. Officers who searched the garden woman's shoe.

1

not been serions. And by creative mean productive or proprietary advertising us distinguished from retail, shop and mail order ad- vertising which are merely distri-

butive.

"A very careful analysis which I have had carried out for the year 1930 shows that as compared

with 1020 (which was trvcord year) the visible decline of this productive or proprietary advertis- ing, excluding retail stores and other forms of advertising that are not trade, in our sense of the word, found 14

is only per cent a large sum when you are dealing with many thousands of pounds spent annual

y, but very small considered as a percentage.

RADIO.

A General Post Office notification

gives the following unclaimed cor-

In reply to a further question, right to ask Parliament to fix the age at which the head of a roligious

ovement should retire.

Mr. Charteris submitted that bo

respondence, etc., waiting at the

"the Salvation Army, despite his tween 1898 and 1912 the founder great age, did as much to atimu. Post Office, and also unclaimed into the welfare of the Army as at radio telegrams at the Radio Tele-rny period in its history. graph Office, P. & O. Building :---

"Yes," replied the General, but, ns I have pointed out, the situa tion was a very peculiar one, and

Post Bestante Correspondence. D. W. Annie, Asiatic Motors Co..one not likely to occur again, whore father and son were in bar- A. Borowsky, Otto Bahring, G. E.

ness together." Barnard, E. Bolton, Mrs. A. Cham Mr. Tyldesley Jones, K.C. (re- bers tefe C. Z. & S. Off), Miss presenting Mrs. Florence Eleanor Booth, Commissioner Cathering Indigenn, Miss M. Danalny, 1.

Bramwell Booth, and the Rev. F. Pujida. Mr. Goldfinsch, R. Hein R. H. Soper), suggested that the mans, B. Hayes, T. E. Husein, A. position his clients took up

cne of pericet loyalty to the Gon-. Haines, S. L. Huseien, Ini Paneral of the Salvation Army, and Hai, A. Ibrahim, Kwong Tung the desire that his powers shoukl Music Co., J. Kingstone, Lien Goari

be absolutely undiminished. Lian, Lancaster & Co., Leong Seng "If you speak of the General as Hin & Co., Lo Kwok Cheung, A. S. a general phrase I agree," replied

General Higgins. McPhison, F. G. Michel, Miss D. V. Marchbanks, Mrs. Piersy, John

also a great number of articles on Mexico, particularly about the penitentiaries and bull-fights there. Mr. Cuinon is a bachelor and has a record of twenty years' service behind him. He lives with his parents in San Francisco and is a powerfully built man, standing six feet high and tipping the senle at A statement alleged to have been 200 lbs. Inspector Cannon was at. made by Brown was rend. Accord

whole of the tached to the "Short Gun Squad"ing to this, the for ten years and he has also been stuff" taken possession of by the Physical instructor to the Police police when they visited her shop Departinent, San Francisco, but she had bought over the counter owing to the more important work from a toan who was accompanied crying out that trade is hopeless, Allum Poon, Rossi & Co., Dr. Karl. think this matter of the successor

of

that has fallen on his shoulders, he had to give up the latter position. Giving the appearance "middleweight" when dressed, Inspector Cannon has a beautiful physique, his 40-inch chest bring the envy of many a man in the San Francisco Police Department.

HONG KONG WEEKLY

PRESS.

CONTAINING ALL THE WEEK'S LOCAL NEWS.

The Paper to send Hame

Yes! its uses are

UNIVERSAL.

Gestetner

DUPLICATORS

a

"Was that produced on Gestetner?" The uses to which a Gestetner can be put are numerous. Look through the GESTETNER represenvative's specimen album and witness a demonstration, then judge for yourself.

WRITE, CALL OR PHONE' for details without obligation to

A. Gestetner

(Eastern), Limited.

6, NET BANK BUILDING,

·DES VEUX ROAD, CENTRAL.

"Phone 25958:

from him.

"The smallness of the percentage is, indeed, at a time when all are

Wus

Mr. Tyldesley Jones: You don't Reichelt, M. De Simone, J. H to the head of the Salvation Army Stevens Charles Smith, Mrs. Jis one in which the General should Davie Smith (c/e Lady Thommon), take responsibility? W. W. Stark, A. Woodyatt, Wm. General Higgins: I do not see Wood, E. M. Wood, A. M. T. Wood-how in this age in which we live it can he left to a single judgment.

Registered Articles.

Miss M. Austero, W. Borawsky Luigi Nuzzoicee, Rossi & Co., G. R.

very good indication of the value by two women, The man explained that advertisers (manufacturers in that he sold goods for actors and particular) place on advertising. actresses and that they liked to They know that it is essential to know how much he got, so she gave the maintenance of their trade in ward. him receipts when she bought stuff bad times as well as good: it is

as much a part of their sales or Mary Storey, 20, the servant, who ganisation as the work of their had been previously remanded; sales managers and their staff of then entered the witness-box. She travellers. enid that she was employed at the

Well-considered, well-planned, house of Mr. Montague Harris, in consistent advertising, maintained Hostford-rond, and on March 25 arty advertisers whore advertising is rived there about ten p..

handled by agents who make their plans on constructive linca, helped them through.

Black..

,"

Unpaid Correspondence. Miss Helen Santee,

Unclaimed Radio Telograms. 1795 6534 0029 0377 0382 5714 0011 2406 3887 3302 0689 1142 7003, from "When I opened the front door,"

Yanaanfu; Adeline Cheung, 15, she added, "someone pushed me

Glenealy Rond, from Canton; Hen rio, from Canton; 2007, from Can- out and pushed the door in my face.

The practice of advertising-ton; Whitcomb, President Harrison, I pushed the door open again and advertising that pays the adver- from Bangkok; Vandersteen Gar- switched on the light.

sawatiser as well as the newspaper pré. dona, from Sternbaja; 832, from Canion; 6139, from Shanghai; Woh woman going out of the kitchenprietor-has become an execoding- Heng, c/s Liew Chan Heng, from door short woman. I just saw ly difficult and exacting business, Samarinda; Marshaling, from Van- couver, B.C.; Cheong Hing, from the back of her, I saw a lot of in one sonse more difficult and ex-

Hanoi: 2801 0418 2490 3801 2837 clothes on the stairs. The woman acting than banking, accountancy, 4099, from Canton; Laidwin Co. Tell the house by the back door." or the law, because it has to be China Building, from Medan; productive of measurable profit to 15944, from Shanghai; 4705, from Bracelet With 278 Diamonds,

Shanghai; Fick, frota Bangkok, its clients.

Sub; 8333, from Tientsin. Mr. Montague Harris, an insur ance broker and surveyor, of Hod. ford-road, Goldiers-green, said that when he returned home he found a casement window broken, two upper rooms in disorder, clothing belonging to his wife on the stairs, and property valued at about £1,000 missing. This property included | bracelet Bot with 278 diamonds.

Winifred Hewitt, a maid employ ed in Heathfield Park, Willesden- green, said that when she returned

Unemployment. "That the falling-off in advertis- ing expenditure is closely related to the increase of unemployment is very clearly revealed by an analy- six that has been made for me- one of those dissections and pre- sentations of fact which the modern practitioner is constantly requiring

to use.

n'most imperceptible in a balance- sheet, deny themselves the advant ages of advertising's mighty aid, are you not driven to the conclu sion that these manufacturers have never considered, and do not know, how small a proportion of the total expenses of an advertised business advertising itself really represents!

Mr. Thorpe (representing Com missioner Lamb, another petitioner against the bill) suggested that in its present form the measure would bo à dividing line in the history of the Ariny, and might create a schism.

General "This bill," replied Higgins, "will bind us together. It is doing something which Salva

world tionists all over the anxious to have done. If Parlia rient refuses they, will ELUS! trouble,"

are

Asked in re-examination what, in his view, would be the effect on the present and the future of the Salvation Army if, for some run- son, Parlinment found itself un- able to grant the reforms sought in the bill, General Higgins said that it would bo calamitous and would, perhaps, produce a division in tho Army

The Committee adjourned until April 21,

IS SUICIDE A DISEASE?

A DOCTOR'S VIEW.

That suicide is a mentally infce- tious disease is declared by Dr. Dennis H. Geffen, Medical Officer to the Urban District, of Enfeld, who says:

"In actual practice it is a most extraordinary fact that the troubles "It is still painfully true that of those who commit suicide are "The figures of insured persons some of our manufacturers really of a temporary nature and in employment have been compared yard salesmanship and particular far from serious."

The doctor. ziggest that ↓ should Government commission course, is advertising-as likely to month by month with the volumey mans salesmanship, which, of of advertising expenditure during lower their prestigo and are no investigate the cause of this disease. that month. The correlation bo believers in publicity, despite the which, he states, results in many

fnet that many of the most honour thousands of deaths each year. tween the two is quite remarkable, ed concerns in this country ow The Salvation Army in 1908 in- stituted an anti-suicide bureau, Lieut. Colonel R. B, Chapman, who told the News-Chronicle recently that causes that led to suicide bad under gone a change.

to the house in Heathfield Park, Whyn a decline in employment thoir success to a consistent use of

where she was employed, at 1.50 occurs, so a decline in advertising that the course of the investiga- | had charge of it for some years,

p.m. on March 21, she found a glass panel in the front door broken, and some of the bed-rooms in disorder.

Mrs. Gertrudo Wardle, the oceup, ant of the house, said that she ind inisaed property valued at £235.

Sergeant Albert Muggridge said that when Brown was charged with the burglary of goods valued at 4935, the property of Mrs. Wardie, she replied, "I have never burgled

i will the place in my life."

Brown was remanded in custody..

very weapon. "In becomes apparent, and consistently!

tion that I have mentioned, it he the two declining curves travel at cams clear that manufacturers who equal distances side by side. As are advertisers maintained, and in there can be no doubt that the many cases increased, their ap propriations last year with mark maintenance of advertising tends co atccess. Not only have they

keep men employed, it in reason-held their own, but in many case curtailment of public-hours has re- able to suppose that, if advertisers they have increased; and often very had maintained their expenditure in the second half of the year, employment figures would have heen better than they were.

"When you are constrained to wonder why so many great man facturere, to whom the outlay of as additionallon coat of ten to twenty thousand pounds would be 1 (Continued at foot of neat column.)

"Before the war excessive alcoho lism was à far greater predisposing cause then to-day," he said. "The duced the percentage of suicides largely increased, their sales. Cer-attributable to drink..

"There are also fower suicidea tainly they have contributed to the coming rovival of trade and the through lack of employment, then

"It would not be fair to claim when there was no dole."

'Strain of War Years,, reduction of unemployment. what we do claim, for the wonder.

"On the other hand, the strain ful benefits of advertising without a tribute to the Press of this coun of the war years has produced a try. We have beyond question the bigher percentage of neurotic cases

"I do not agree that the tendency finest newspapers in the world-the hest edited, the best produced, the to suicide can be treated generally most independent, the most respect--re a apreciar direnewal ou-can-ever ed-and the advertising they carry produce statistics in regard to it is welcomed by their readers! as you can for, say, tuberculosis.”