1931-04-14 — Page 4

HONGKONG HOTEL GARAGE

FOR CAR HIRE

Fox Kona Kow: 24758" Fox Kowloom: 57374

Katalased 1868.

Tak Cheong

Gentlemen's Tailors, Outfitters and Dealers in all kinds of Fancy Goods

60, Queen's Road Centras,

PHONE, 21817

IT'S A SEASONABLE. TIME

TO GET & WILTER SUIT OR OVERCOAT. Wo bare Just Heceived a Wide Variety of Woollens for Your Belection.

PERFECT FIT QULE"NTIED,

PRICES REASONABLE..

K

WING HING CO. TAILORS.

64, Queen's Roan. PHONE 21417.

LOCAL MAPS

Peak District,

Kowloon,

Victorla,

New Territories.

HONGKONG DAILY PRESS.

I

PARIS TALKIE. CENTRE.

USES 17 LANGUAGES.

Paria-On the eastern edge of the Bois de Vincennes, 20 minutes from the centre of Paris, has sprung up a little city where talk- ing, filma, are being made in 14 languages, After only nine months of intensive, production work, in [the course of which four complete new studios and numerous other

buildings have been constructed and 150 complete feature

equipped,

fitms have been turned out.

An air of ceaseless activity per- mentes this European Hollywood, which has grown up, in the exten sivo gardens surrounding an old French villa. Even na scenes are bring "shot," or, as they say in France, "turned," in four differ ent studios at once and in as many different languages, other sound proof studios are being completed. Gravel paths being turned into concrete roadways. Big electric are-lamps are overywhere, for day and night are much the same at

HONG KONG DAILY PRESS, TUESDAY, APRIL 14, 1931.

Joinville. Not infrequently, work THE ECONOMICS OF

:

is being carried on, twenty-four hours of the day,

Things are done with dash and verve at Joinville, Suppose, for example; that it is decided to pro- duce a Swedish or Portuguese ver. sion of some talking film which has been successful in America. Joln ville rings up Stockholm or Lisbon and asks that a cast for the pic ture be assembled. This is done, and probably within a work entire company speaking "Swedish or Portuguese, as the case may be, has arrived on the outskirts of Paris to make films which will be exhibited in the furthest corners of Europe. They find their scenario' prepared for them in their own Innguage, and can proceed to work

at once.

If the film had to be made in would be lost in correspondence Now York or Hoolwood, weeks

and travel, and the expense would

|

ADVERTISING.

(Continued from Page 1.).

BRITISH NAVAL

DECISION.

"WASHINGTON” TYPE -CRUISERS,

NO MORE TO BE BUILT,

our

The third case was a nationally known breakfast food. Theno people quesied that 2.3 cents was spent on advertising for cash 15

A decision of considerable im cent package. The truth was that

portance in its bearing on the company was epending only futuro naval policy has, I under three-tantha of one cent

per stand, been reached by the Ad- package,

miralty, writes Mr. H., C. Bywater These are three typical oxamples. in the Daily Telegraph. “ They indicate the prevalence of quite an exaggerated impression of the burden of advertising on the public.

So far as those people are con. cerned, more than 60 per cent, of the advertising bill is imaginary and could be paid in imaginary

accounts, money without affecting their bank

In these three cases the advertis

It concerns the so-called Wash- ington Treaty" type of cruiser, ef 10,000 tons and an armament of Bin, gune.

Up to now we have built thirteen of these ships, including two Aus tralian units, and the London Treaty precludes us from building any more for the time being. But, irrespective of Treaty obligations; no further 10,000-ton cruisers will

Navy.

be much greater. This accounts foring cost ranges from 2 por conto constructed for the British the rapid development and con- to 3 per cent. of the selling price, stant activity of the Joinville' establishment.

Red Hackle

WHISKY

"RED HACKLE" Whisky.

A welcome change.

If you are not drinking "RE HACKLE" you are not drinking the bout.

Try it for a change. Yon will continue to drink it from choico.

الى

Awarded First Prize in the Competition open to whiskien at tho Brewora". Exhibition in London.

Try it! and judge for yourself, AQINTS:

W. R. LOXLEY & CO.,

Hore Kore..

Red Flackl

CLASSIFIED ADVERTISEMENTS

PREMISES TO LET.

10 LET-New European FLATS

FOR SALE.

TTRACTIVE Threo and Four with Flush and all Modern Con.OUSE FOR BALE-GARDS

A Roomad FLATS in HUMP. FREYB and CARNARVON BUILD-venience, WINGLOCK BUILDINGS, 80 Minutes Train from London, Milo INGS, KowLook All Modern Con Taulences. Also Bix Boomed HOUSE in MINDEN AVENUE-Apply HUMP. EBEYS ESTATE & FINANCE Co., [243 LTD,, ALEXANDRÁ BUILDINGR

по

LET-PRINCE

EDWARD

ROAD, ROTICON. + Boomed

FLAT with All Modern Convenionoen

Opposite STAR THEATER, KOWLOON, and FUNG FAI TERBAUE. VILLAGE ROAD HAPPY VALLEY. Modern Hentai Apply to THE WING ON CO, LTD. [587

and Garage-Apply to: CREDIT PREMISES FONCIER D'EXTREME-ORIENT,

4th floor, Fuznch Bank Building, [196

GROUND FLOOR,

Gos, BUCKS, ENGLAND.

Station. Acommodation:--Lounge Hall, 2 Reception Rooms, Study, 6 Bedrooms, Dressing Boom, 3 Bath Booms, Kit chen, Fitted Maida Sitting

Garage and Chauffeurs Room Ovor, Well laid out Garden-In all One Acre. Central Heat

Electric Light and Gas. Most Buitable for Anyone retiring from Far Bast, wishing to be near London Farther particulars, apply-G. G. WOOD, LEIGH & ORANGE, HONG WANTED. KOND, Or A EG. WHITE GABLES.

CHAU

Gengarda Gross, BUCKS.

TO LET DER VOEUX ROAD ON CHEUN HOTAL OF BUNGA-U

--CENTRAL: Recently in the Coonpation

of the NETHERLANDS INDIA COMEL LOW for Three Months as from 1ST SIAL BAKE, can be divided to suit JUNE. Kindly state particulars to Tenanta Requirements. Apply to Bax 772, ofo Bong Hong Daily Press. DAVID BASS00N & Co., Ind. [10308

PRE-PAID

[772,

MISCELLANEOUS.

[803

TNION CHURCH, KEDY ROAD. BPRING JUMBLE BALE, FRIDAY, MAY 778. Contributions of Clothing, etc., Gratefully received at the CHURCH HALL on WEDNESDAY and SATURDAY MORNINGS. [771

ADVERTISEMENTS.

The following classes of advertisements are charged at the price given below;----

STTUATIONS VACANT.

HOUSES AND APARTMENTS WANTED.

HOUSES AND APARTMENTS TO BE LET MISCELLANEOUS WANTS,

When so required replies to pox numpers will be posted to ́adeortinas daily. Extra stampa for postage should be remitted.

All advertisements must be authenticated by the name and addrɑss of the sondier

Announcements not exceeding 25 Words are inserted under this heading at a Pre-paid Rate of One Dollar for THREE INSERTIONS. If Charges collected, $1.50.

Please insert..

THIS FORM MAY BE USED.

·Enclosed

....Address.

payment

Signature...

Address ----The Advertisement MANAGER, "Hongkong Daily Press,'

11, lee House Street, or P.O. Box 1.

PO.

A detailed research of 35 national advertisers places their advertising

a hybrid type They constitute born of political expediency, and the type has been tried and found

ECZEMA ON HANDSLAMMERTS AUCTIONS

FOR 4 YEARS

In Wet Eruptions. Scaled Over, Cuticura Healed.

"I had eczema on my handa for four years.

It broke out on one of my wrists in wet eruptions and then dried up and Lealed" over. After a while the scales peeled off and the original eruptions | Were will there. It was very irritating and I could not help scratching. Shortly after my other hand broke out. I was ashamed to go anywhere where I had to taka may gloves off.

"I sent for a free sample of Cuticura Soap and Ointment and purchased more and in two months I was completely Scaled." (Signed) Mlas F. Crossland, 154, Beilng braka St., Heaton, Newcastle- on-Tyne, Northumberland, Eng., Aprilļ 14, 1930.

Use Cuticura to clear your skin. Sample each Sonp, Ointment and Talcum free upon request, from Dayton, Prise & Company, Li, P. O, Box 650, Shangbek

Soid Throughout the World.

COME TO

WORTHING

FOR RETIREMENT OR LEAVE

On tax Englian Channel Facing Den Bovem

16 HOURS OF BUNSHINE Asvrage for past & prært.

BIS

expense at 3 per cent, of total sales wanting. It has therefore been Resort is much favoured by |

A study of 504 department stores slowa prevailing advertising costs in 1029 of from 2.4 per cent to 3.4 per cent. The record of 1,000 retail stores of all kinds reveals an ad- tising charge of 1.6 per cent. These group figures check fairly well with the individual cases and further emphasise the extent of error in the

condemned by the highest naval opinion,

The 10,000-ton Treaty cruiser is a box of machinery. It presents A huge area of target to which only the scantiest protection can given, and so crowded is the hull with engines, boilers, 'and' inga--

bo

Betired Axe10-INDIANS and COLONIALS, Golf, Bunting, Pleasant Society, Good Shops, Pier, Pavilion and Dally Orchestra, Concerts, sta Exceptional Educational facilities Flustrated Guide and Fall Information From from TOWN CLERK, No. 10, MUNICIPAL OFFICES, WORTHING,

public thought concerning the bur-zines that, a projectile hitting al- H.K. Benevolent Society.

den of advertising on the consumer.

Sales and Advertising.

Now let us glance at the aggra- gate figures on both advertising and sales from a national stand. point.

The latest government ̈Égures place the annual gross sales of all corporations at 142 billion dollars Our two billion dollar advertising kill is therefore less than one and a half per cent, of our total tales,

It in 1.4 per cent, to be exact.

Now what does this mean ic terms of dollars and centa to you and to me when we go into the market to buy something?

How much do we actually pay for the service, which advertising ren- ders?

On the average, it means that for every dollar's worth of sales, we pay one and one-half cents for the advertising. It means, that for every fen dollars' worth of sales, we pay fifteen cents for advertising, means that for every one hundred dollars' worth of sales we. pay ono dollar and fifty cents for the ad- vertising.

7

It

Compare this advertising cost of one and one-half per cent with theso other costa → production,

most anywhere might produco catastrophic results. The Bi guna are in turrets easily penetrable by small-calibre shell, while the am- the munition hoists, and even

ngazines themselves, are exposed to direct hits.

In a word, these ships reproduce où an exaggerated scale all-the defects of our early battle-cruisers, three of which blew up with prac tically all hands at the Battle of Jatland under the fire of enemy shipa more lightly armed than

themselves.

High Bunning Cost,

JUMBLE SALE.

PUBLIC AUCTION.

THE Undersigned have received

Instructions

TO SELL BY

"PUBLIC" AUCTION

ON

TUESDAY, APRIL 14, Commencing at 11 A.M.

Ar Taxin SALES ROOM, 4, DUDDELL STREET,

1 BALE OLD NEWSPAPER

8 CASES SANDALWOOD SOAP PIECES ALUMINIUM PANS

806 Boxes STAPLES

1 Dozen RACHET BRACES

10 BARRELS ROCK SALT

2 CASES SUJI MUJI-

CLEANING POWDER

35 CASES BOLTS AND NUTS

Also

A QUANTITY OF SUNDRY HOUSEHOLD

FURNITURE

und

A Lor or PERFUMERY AND MISCELLANEOUS GOODS.

TERMS --GASh on Delivery.

LAMMERT BROS., “AUCTIONEERS.

MAY 5th, 2 P.M. PUBLIC AUCTION.

CITY HALL.

Clothing and Household Goods gratefully accepted at CITY HALL any MONDAY or 'THURSDAY between

$9.00

cost £2,000,000 to build, and they

Each of our Treaty cruisers has 10.30 and 11.80.

are very expensive to maintain. very high speed, they have a limit- Although capable of short runs at

ed radius of action, and when run. ning at anything over moderate speeds they are voracious oil burn- ers. A complement of 683 officers and ratings is needed to man them. The size of the crew furnishes a strong argument against the build- ing of ships which, according to the almost unanimous opinion of experts, would have very little ed action! chance of surviving a hotly-contest-

Although the Bin. guns are on mountings which high-clevation

Too Vulnerable..

give them great range the sin, gun itself is not believed to be reliable for accurate shooting above 18.000 yards. It discharges a 230; shell which has remarkable armour. piercing and explosive properties, travelling salesmen, jobbers, ro- but since all foreign cruisers of the tailers, warehousca and transporta- Treaty type mount similar guns our ships enjoy no advantage in lion, not to mention the cost of this rospect. delivery from the store to our homes, which item alone makes the

No less an authority than Sir advertising cost look insignificant. William J. Berry, the late Director People who have entertained of Naval Construction, who design- wrong impressions about the cost of ed most of our Treaty cruisers, has. advertising have left out of their salvo of Bin. shells would place any stated publicly that well-pincod

calculations a most important item. one of these ships out of action. And that is, that while the total Another well-known constructor has advertising opchechas, during the admitted that they have no ade

quate protection against torpedoes Inst decade, beon increasing by and mines, Consequently, their nearly 200 per cent; the gross sales fighting value is much below the receipts have shown an 'increase of standard indicated by their ton. ever 300 per cent,

G

Who actually paye the bill for America's advertising still remains in doubt.

|

nage, armament, and cost.

For several years past the Naval Staff has been reviewing cruiser designe with a view to determining: the type best suited to British naval requirements. This of which are building and projected, prove to be the Leander class, six

may

The advertiser apparently does nt pay it out of his profits, and it | They are ships of 7,000 tons, armed doesn't seem to come out of the with eight din guns, and will be considerably faster than the Treaty pocket of the consumer...

type. There is no black, magie, about it-only

marvellous economic paradox by which you reverse one -of-the-oldest-of-adnger, making it possible-for-you-to have your cake and eat it too."

The correct answer appears to to: That advertising pays its own bill-by stimulating consumption and speeding up production, thero

keep

you touch with Hong Kong DOWN for six months

AFTER YOU GO AWAY

+

and you will certainly want to know what is happening. Bend order for the Weekly Press to be sent to you We, at 11, Ice Hous Street, will do the rest.

CUNARD LINER'S GARAGE.

THREE TIMES USUAL SPACE

IN NEW SHIP.

The world's largest Boating garage is to be a feature of the giant Cunard liner now being built at Messrs. John Brown and Co's shipyard at Clydebank,, near Glasgow.

THE

NHE Undersigned have received

Instructions from

MR. JOHN 8. SMITH, the Proprietor of the STATION HOTEL,

TO SEEN BY

PUBLIC AUCTION

OK

THURSDAY, FRIDAY

AND SATURDAY, THE 23RD, 24TH AND 25TH,

APRIL, 1991,

COMMENCING EACH DAY AT

10.30 A.M.

AT

STATION HOTEL,

| Nos, 65 and 67, NATHAN ROAD,

KOWLOON

A

QUANTITY OF VALUABLE HOUSEHOLD

FURNITURE

Comprising

Teak Hatstand, Chesterfield Couch and Chairs, Large Armchairs, Boke cases, Side Boards, Folding Screen, Long Mirrors, Pictures, Clocks, Brass Fenders, Bruss Ware, Ornamenta, Carpets, Rugs, Curtains, Flower Stands, etc., etc.

Teak Dining Tables, Round and Square Tables, Dining Chairs, Teak Sideboards, Dinner "Waggons, Ice Chests, Filters, Dinner Crockery, Glass Ware, E. P. Cutlery, Table and Ceiling Fans, etc., etc.

Teak and Iron Bedsteads, Teak A car accommodation export is Double and Single Wardrobes with to advise those responsible for the Berellod Mirror Doors, Mantle Pieces, ilaign and construction of baggago | Dressing Tables, Marble Top Wash

is intended to triplicate the etc., etc. and general freight compartenenta alauds, Chest of Drawers, Deeks, Rattan Ware, Linen and Blankets, space usually allotted to cara,

At present even the largest At Under the 1831 Navy Estimates antio liners have room for only yet another type of cruiser is to be about a dozen cars and in the built, displacing only 5,000 tons. height of the season their car holds This is apparently an experimental ship, designed for the dual role ofre always full. " servico with the battle fleet and guardian of the trade routes.

·£30,000,000 Invested.

A

The new liner is to have special accommodation for chauffeura, mens will be provided. for them,

It is an encouraging sign that the and a special rate charged for their Admiralty has at last broken away | berthe; from the artificial standards of ship design established by the Washing

The transport and debarkation

by creating enough additional ton Treaty and is now seeking to of cars is now highly organised at build ships specially adapted to the all our leading ports. An official wealth to pay the bill many times, naval needs of the Empire. -- Al-. ovor. In these days of business though there is, of course, no ques. the A.C. tad no yesterday. timidity, advertising is the Monestion of scrapping om 10,000 ton that cars can be unloaded at, say, to lead us out of the wilderness of cruisers, the type as such is dead Southampton Docks, and be cleared so far as the British Navy is con- frar. We have plenty of producerned. That we should have in. tion. What we need is a building of ships of szceedingly.

vested nearly £30,000,000 in the tion, and one of the greatest urges problematic fighting value is a fact to consumption is advertising na 'unfortunate as it is irrevocable,

of Customs and 'all' other 'formāli. firsint" the rate: of one in eight It is anticipated that the new minutos.

vessel will also have accomodation for aeroplanes.

ра

Electric Lights and Fittinge, Porcelain Wash Basins, Shanghai Baths, Cooking Blove, Gas Stove, Water Tanks, Plants and Ferns Pute, etc, etc., etc.

OHUBBS SAFE PIANO by MOUTRIE

and

A QUANTITY OF BLACKWOOD WARE.

TERMS-CASH ON DELITERT

On View from TUESDAY, the“

21st APRIL, 1981. LAMMERT BROS...

AUCTIONEERS,