1931-02-20 — Page 1

O.K. SAUCE:

Served in the best places.

Library, Supreme Court

Hongkong Daily Press.

No. 226-44.號肆拾肆佰陸仟式萬弍第 日肆初月正年未辛 HONG

KOWLOON-CANTON RAILWAY.

TIME-TABLE.

On and after AUGUIT 2ku, 193), until Further Notion fall previous Time Tables annoelled),

STATIONS. No. No.

AKM.

UP TRAINS

No.10 No.No, 11 No.14 No.10 No.1 No.4 No.3 No.19

...Pix) P... P.M. 1,1. I.K.

Kowloos. Dep. 8.3 8.00 8.24 9.05, 10,00 13,02 1.182.81

9.15 10.06 13,15 1,21)

Yaumati Dop. B44

Shatis...Dop 8.56

Taipo...Dep 7,10

Taipo

7,15

Market Dep Tanling-Dop. 725

Bhoong-

shai...Dop. 7,10-

Sundays a Holidays only

9.23 10.20 13,23 1,89|| 9.48 10.33 19.35 1.51

9.48 10.37 12,891,55: 10.00 10.47 19.48|1,0)||

3,004,80 5,40 7.45 4.88 5.48 7.58 4.50 6.00 8.09

8.04 6.13 8.17.

5.09 6.17 8.8% 6,18 6.27 8.88

| 9,01110,05| 10.52į 13.54 2,10|| 3,13

| 5.99) 4.82 8,57

Sham

+

ohun...Arr. 7,38 5.4

12.84

Canton Art

STATIONS

Canton ...Don

Shumobun...Deji, Sheunghui Dep.

Fanling.

...Dep. TaipoMarket.Dep. Twipo ...Dep. ...Day. Yamati...Dos.

Skatin

9.07 10.11 10.88 1,002,16 3,19 3.40) 5.29) 0.36 B.43

5.42

DOWN TRAINS

|736 =

-

Nai

1.K. A.M.

No.11 20.7

No. 5. 17 No.15 A.K. AM.A.M.| P,M. | P.M.

[Na 21 No. No. 10 P.M. 7.M.PİM.

8.251

0,26

́7.13 | 2.50 -10.34 11.41 7.30. 353 10.40 0.48 7.95 9.10 10.47 11.89 7.93 8.21 10,57 12,09 7.40 9.28 11.01 12.08 2.63 8.99 11.14 19.21 8,06 9.51 11,26 12,35

12.19 2.35 4.89 5.47 | 6,53] 7,19

2.00

2,424.48 | 5,54

2.46 4.50 5.58

9.585,00 0,03

3,085.04) 0.18

3.18 6.176.28 (3.27 | 5,296.88

Kowloon Arr 8.12 8,57 11.32 12.41 12,50 3.33 5,85 6,44 7.88 7.59

FOR FIRST CLASS PANENDERS ONLY, WILL STOP AT ANY STATION ON REQUEST Farther information may be obtained at the RAILWay Orvices, KowLOON, trom Mosers, Tao. Ucor & Sox, Len. Hovo KONG, from TE AMERICAN EXPRESS COMPANY, Bone Roxo, or from The CHINA TRAVEL SERVIOS 6, Queen's Road, Hora KONG."

By Order,

501.

יד

R. BAKER, Manager..

HONG KONG, CANTON AND MACAO STEAMERS.

JOINT SERVION OF THE Hong Kong, Canton aND MAÇAO STHAMBOAT Co., LTD., AND THE ÜHINA NA 7IGATION ÜB., LTD.

HONG KONG-CANTON LINE. Salling from Hong Kong Daily, at8A.M. & 10.00P.M. (^(Jundays

110.00..only) (Sunday Ballings from Canton: Daily, at 8 A.M. & 4.30 PM 4.50 PM, only)

HONG KONG-MACAO LINE. SAILINGS From HONG KONG-Dailyssam & 2pm. (Snudays excepted) BAILINGS From MACAU - Daily at 8 am, & 9p.m. (Sundays excaptad)

SPECIAL SALOON FARES.

WEEK DAYS-Slavle: $309; Return: $5.00.

SUNDAYS and EXCURSIONS~Singlo: $2.50; Return: 31.00, Note-All Steamboat Company's Steamer are fitted with Wireless.

THE HON, TREASURER,

HONG KONG BENEVOLENT SOCIETY, 525, THE PEAK.

Enclosed please find cheque for twelve dollars being subscription to your Society for the current year.

ESTABLISHED 1857

Registered as a Newspaper at the General

Post Offles in the United Kingdom.

KONG, FRIDAY, FEBRUARY 20, 1931. D BAUMAR Price

DIARY OF LOCAL

EVENTS.

To-day.

(February 20.)

Id-ul-Fitre (Moslem Festival), Queen's Theatre! "Way Out West."

World Theatre: "Fortuno Toller's Daughter" (Chinese_picture),

Star Thostro Jim The Con queror,"#

THE FUNCTION OF ADVERTISING.

PUBLICITY IN BAD TIMES.

HOW NEW LINES ARE POPULARISED.

Wo reprint from the London Hong Kong Danevolent Society, Annual General Meeting, at City Times the following article, trichy Fall, 11 a.m.

tracing the rise of the art of Chinese Chamber of Commeradvertising, showing how the new Cinner to Economie Mission, Kam inventions, such as bicycles, ears, Ling Restaurant, 7,30 p.m.

and gramophones have been popu- Sanitary Board Meeting, 4.45 lariscú. It also shows the need p.in.

for publicity in times of economie depression. The article states :---- The student of the commercial history of England will not pro secuto his inquiries very long be fore he reaches, in a chapter of absorbing interest on this activities of the Chartered Companies, an epitome of the spread of British Star Theatre; Jim The Con-influence throughout the world. I queror,"

European Mail-Outward: Europe via Suez (Yasukuni Maru), 6 p.al.

Saturday.

(February 21.): Queen's Theatro: Way Out West,"

World Theatre: "Battling But

Interport Football: Shanghai Chino, Club ground, 3.30. p.m.

Interport Football Dinner, Pen- insula Hotel, 8 p.m.

reaped

Iu

American manufacturers direct benefit from their study of selling problems and their experi coce of advertising as the cheapest and more effective method of effect- ing sales. The American advertiser was a past master in the produc tion of what is technically known. as "renson why" copy-announce. ments presenting in simple and popular form the reasons for the purchase of particular commodities with the merits of which the poten- tial buyers were familiar. creased demand resulting from this educative process led directly, an was shown in the earlier article, to Those little sengrit islands of the lower production costs per unit, North Sca have carried the bless benefiting the consumor and result ings of civilization to the most dising in increased employment. It in tant races of mankind, and have too often forgotten that advertising established a mighty Common made it possible to sell bicycles. Anwealth of British Nations in all motor-cars, talking machines, and the habitablo regions of the globe. other modern inventions at low The perils and hardships endured popular prices by vastly increasing by these pioneers of commerce the demand for such things, but the Cricket. -Division I:: Kowloon were well-nigh incredible, but they products of new inventions, whether CO. Craigengower (L.), Hong laid the foundations of England's carpet sweepers or wireless sets, Kong C.O.. Navy (L), Civil Ser-world-wide trade. As time went on ennnot be in demand in aufficient vice. University (F. Division they established business connec- quantity to make them cheap until 11. Craigongower น Kowloon tions, in all parts of the world, and meats have been taken to explain CC. (L), Civil Service . Police their legacy was the great British their uses and to create a desire.

Royal Signals v. Hong Kong C.C. (F).

Football: Second Division: Re creio v. Olub, Navy . Chinese, Royal Artillery v. St. Joseph'e, University . Borderers, Eastern "Highlanders, South Ching Kowloon

May Hall, The University, nual Consort and Dance, 8.15 p.m. Annual Meeting of Bank of East Asia, 3 m

THE

HONGKONG

PENINSULA HOTEL; HONG KONG HOTEL; REPULSE BAY HOTEL; FEAK HOTELA

AND

SHANGHAI

ASTOR HOUSE HOTEL; PALACE HOTEL,

HOTELS,

LIMITED.

In AssocrátiON WITH THE GRAND HOTEL DES WAGONS, LITS, PEPING.

The Only Hotel in CANTON Directly under European Management

(L.), University e.. Royal Engineers merchant system'as it exists to-day, for possession, For this purpDS UN VICTORIA HOTEL

Hockey Car Clark Cup: Kow Hoon Ladies St. Andrew's, lo ircio e Diocesan Girls School.

Hunting.-Fanling Hunt Hounds Meot (Konnole), 3.15 p.m.

European Mail-Inward: Europe via Negapatan (Fushings. Maru). Outward; Europe via Siberia (Fushima Maru), 3.30 p.m.

Sunday,

(February 22).

1st Sunday In Lent. George Washington's Birthday. Queen's Theatre "Golden Calf." World Theatro: "Battling Butler."

Star Theatre Hotel Imported." Argyll Sutherland Highlanders Gymkhana, Kwanti.

with ramifications throughout the the distribution of fooklets, per- globe. How great a part this sys-sonal canvass, demonstrations at tem has played in British.com- exhibitions and elsewhere are use merce and industry cannot be over-ful, but they lack the essential estimated, for it enabled the manu- facturers to devote their attention to production, laying to the mer chants the distribution and sale of goods abroad.

American Anticipation.

BILAMEEN

Guides

and Tripa arranged for

and Sriegial Care Taken of TOURISTS..

VICTORIA."

requiremont of modern commerce Cable Addrem: speed, Mass-production plant can- not wait for a slowfpod steady ex- pansion of markets; it must have immediate results, and for thin pur pose there is no substitute for the

·Press.

Popular Bellef.

The British merchant afatet had

At a time of depression, when no counter-part, in the United States; and so it naturally, followed buying begins to diminish, the mass that, with the development of in- producers and large retail establish dustry there, the American manuments have to face the dilemma of facturer was obliged to rely upon advertising on as, extended sale his own efforts to sell his goods. or reducing output, which involves As the operations of the American lacreased costs and necessitatea manufacturers extended the prob. higher pricea. It would be futile lem of disposing of their products to attempt to lay down any immut became more acute, and to that able law as to the course that fact was chiefly due to the intensive should be followed in such times. study of all branches of salesman since a right decision can only be thip and the earlier development reached by a careful examination of advertising there. It is often of all the relevant conditions. No claimed that the Americans taught one who has made a study of the Special Services at St. John's the British the art of advertising, matter will deny that it is relative. Cathedral:-11, a.m.-Mahomet or but it would be more correct to ly easy to advertise with profit Christ, by the Dean; 6.30 p.m.any that Americo first made a sori during periods of general prosper. Prychology and the Validity of ous study of the principles of ad-ity, but the problem of advertising Christian experience," by the Rev. yertising and anticipated England in bad times is more difficult. E. A. Armstrong...

In the substitution of systematic Hitherto it has been contrary to methods for empirical efforts. It accepted practice to increase the is no part of the present purpose suras spent on advertising in times Queen's Theatre: "Golden Calf."to defend the flamboyancy to which of severe depression, but recent World Theatre: "Hung Tan Tsi" some American advertisers have experience suggests that the popu Part 16 (Chiness picture),

resorted; it is sufficient to say that Iar belief may not be well founded. Star Theatre: "Hotel Imperial," in many directions British-advertis-That, indeed, is a characteristic Interport Football: Shanghai. ing owes much to the best American feature of advertising; again and United Services, Chub ground, 3:30 practice..

again it has been discovered that what appears at first sight to be an obvious conclusion is found on actuarial examination to have no substance in fact.

11.

Monday. (February 23.)

European Mail:-Outward:: Europe vin Siberia (Pres, Grant), 6 p.m.; Europe via Victoria, B.C. (Heian Maru), & p.m.

Mass Production." With the establishment of mass production, and its corollary the exploitation of the export feld, the

(Continued on Page 4.)

Managing Director

N. LAZARUS

OPTICIANS

18, Queen's Road Central':

(Single Copy, 10 cts.

Per Month, $3.

THE HONG KONG ⠀ SPORTING

ARMS & AMMUNITION STORE,

5.6, BEACONSFIELD ARCADE.

Sporting and Athletic Goods

Movie Cameras and Accessories

Bunting Wear

Shooting Equipment.

FOR SALE POSTAGE STAMP CATALOGUES FOR 1981.

You want a Catalogue Because it enables you to identify your stamps, to recognise scarce variolien, to gain knowledge of stamp values, and to have a basis on which to buy, sell or exchange

GRACA & CO., DEALBES IN POSTAGE STAMPS AND Prizárszic Goods, Post CARDS, PELTER Booku, Garden Santa, Tora, do No. 10, WYNDHAM STREFT.

TELL

THE SHROFF:

to make out a Chit for $8.00 and send it with your Home Address, to 11. Ice Icuso Street.. In return, wo will send you the Weekly Press for Six Months

Courtesy, Comfort, Bervice

and Luxuries of Modern Hotel Construction

THE HOTEL RIVIERA

MACAU

Cable Address :—“ Riviera, Macan."

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Ansurance by Monthly Paymental Benefits of Life Assurance brought within reach of those to whom the payment of a large sum yearly, half-yearly or quarterly may be an inconvenissos, Liberal conditions as to Loon, Surrender, and Paid-up Polley Value.

Apply to

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AGENTS, Queen'a BUILDING.

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The London Ufice of the HONG KONG: DAILY PRESS, 50, FLEET STXT, KO.4, is constant ly receiving Enquiries from Home- Mapafacturers regarding Suitable Firms to act sa Agents for their producta in Hong Kong and South China,

It Local Companies desirous of taking ap further Agencies will let us know the Lines in which they are interested the information will be forwarded to London and passed on to interested parties as op portunity offers M

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enjoy

LANE, CRAWFORD'S RESTAURANT

GAME OF

GOLF

IN THE FRONT

LOUNGE": AFTER ELEVENSES.

or just for the fun of

Here's a miniature that everyone will

TIFFIN

in the dining room $1.50,

-Pure Brown Fen Boop

Fresh Herring

Cauliflower au Gratin

Grilled Pork Chop and Tomatoes 5-Boast Capon and Bacon, 0.-Cold Bologna Fausage, Points Balad

7-Roast Potatoes

-Boiled Potatoes

Jabbage

Custard Sauce

-Tea or Coffes

AND IN THE EVENING

BOOK AND A BOX

OF CHOCOLATES FRESHLY MADE THAT MORNING

ends a happy.

and a well

spent day.

Take the SCENIC ROUTE Home

From Vancouver or Prince Rupert, palatial trains carry you through the highest of the rugged Canadian' Rockies, by the easiest gradient and lowest altitude of any transcontinental line. Tatilis greet you at every, mile, You see bMount Robson, monarch of the peaks, and the Alpine wonders of Jasper National Park, Stup off there, if time permits, or at Minski the Beautiful in the lake and woods region of Western Ontario. All-steel transcontinental trifas dally, with radio equipped observation cars, and unsurpassed and moder ately priced dining car service.

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