1931-02-13 — Page 1

Page

MASON'S DELICIOUS

O.K.

SAUCE.

Abrary, Supreme Court

火燒

Press.

Hongkong Daily Press.

ESTABLISHED 1857

No. 22639. f±A^^ BMTA✰✰** HONG KONG, FRIDAY, FEBRUARY 13, 1931. thing

KOWLOON-CANTON RAILWAY.

TIME-TABLE.

Un and atter AUGUST 26:a. 1913, until Further Nozies (all previous

Time Tables onvolled).

,

UP TRAINS

STATIONS 0.2 No. 6. Be.10 No.t No.1 N.16 16. 11, No.13 No.19[36,34'No,26'No.75

A,KLAM.

A.M. 2. P.M. P.M. P,M, P.3 P.M.) P.M.

Kowloon.Dep. 6.37 8.00 8.74 0.05) 10.00 13.91 1,18,19.34 3.00 4,30 5,407.45

Yanmati.Dep. 6.44

Bhatin...Dap 6,56 Taipo...Dop 7.10 Tajpo

Market Dap. 7.15.

Fanling..Dop. 7,25

Bheang-

shai ... Dag. 7,80

"Shum

Sundays Holidays my

9.15.10.08 12,10] 1,24|

8.28 10,2013,22 1,39 9.43 10.33 13,35 1.81|

9.48 10.87 13.39 1,58- 10.00) 10:47 18.49 2,0

9.01|10.05) 10.591 17.54 2,10

9.19

Bhun...Arr. 7.26 8.40 0.07 10.11 10.58 1.00 2.18

Canton...Arr., 10.84 - 5.4%

4.88 5.48 7.58. 1.50 0.00 8.03 6.04 6.189.17 5.09 6.17 8.98 5,18 6,27:8,93

6,236,828,37

DIARY OF LOCAL

EVENTS.

To-day, (February 13.)

Song of My

Queen's Theatre: Heart."

World Theatre The Hawk" Paté 2- (Chinese picture),

Star Theatre: Barbed Wire." Concert at Helena May Institute, Golf:-Final' of Taggart Cup: Second round of Captain's Cup, (Ladies).

Registered as a Nowapspar at the General

Post Ofoe in the United Kingdom

BÆĦALTEMBA

ADVERTISING IN THE

NEWSPAPERS.

WHAT HOME PAPERS ARE DOING.

AN ANALYSIS OF THE BENEFITS.

If it were not for the advertise-

A proposal was made a little ments, the Home nowspaper for while ago that the world should which you pay a penny. would cost. be informed by advertising of you threepence and would be much the achievements of the League of less attractive and interesting than Nations Fow people know any, it is now, Perhaps you do not thing worth while of the actual know that some sixty, per sent, of a

H.K.C.C. Lawn Tennis Tour.. nament.-Open Singles: E. TE. Nash . Capt. W. M. Morgan, Taui Wai Pui Liout. Col. J. L. Lecky, 1. Goldman . S. E. Green, Luk | Kwang Chicong v. Chiu Chun Chiu, 1. W. Lo r. 1. M. A, Razack, C. E. Hanwell. Ho Wai Hing. Open Doubles: F. Groso and R. Chos v 219 3.40 5.89 6.28 8.43, R. M. Henderson and G. W. Sowell workings of the League; they know newspaper's revenue is derived from

Toa Dance H.K, Hotel, 4.30 p.m.very little of its successful arbitra-selling space to advertisers. Maga Dinner Dances: Peninsula andtion in a dozen wars and threats zines without advertisements would H.K. Hotel, 8.30 mm.

Lammerts Auction: Household of wars since 1990; but several lead.be greatly inferior to the publica- Furniture, 2.30 p.m.

ing advertising experts, including | tions we buy to-day; yet one oc- ill-informed European Mail-Inward: Europe the late Mr. Murray, Allison, and casionally hears an vin Suez (Khyber); Europe via Siberia (Kasagar) and President Col. P. C. Burton (head of the reader zostily object to "all this Outward: Europe vie London Pres Exchange), drew up | advertising" in his favoured month- 8.26 Grant.

Sibaria (Khyber), 6 p.m.

an exhaustive programme of propa- | ly.

7.84-

DOWN TRAINS

STATIONS.

No. 7 6,1 No. AM. A.M. A.K.

No.IS No.8 No.17 No.10 No.21] No,#1 | No. 11 A.M. | P.M. P.M. F.M. P.M.

P.E.

8,26

Cantos ...Dep.

Shamchun...Dep. Bheungshal..Dep. Fanliog ...Dop. TaipoMarket. Dep. Твіро ...Dop. #Shalin ....Dep. Yamati...Dop. Kowloon Arr

7.18 7.89 10.34 11,41 12,19) 2.35 4.89 5.47 7.20 8,08 10.49 | 11,48 7.25 8.10 10.47 | 11.53

| 2,42 | 4.48 | 5.54

6.5 7.19 7.00

9,46 4.60 3.58

7,818.21 | 10,577 12,08

| 2.66 | 6.00 6.06

7,40 8,28 11.01- 12,08

8,0% 5,04 0,18

7.53 8.39 11.14 12x 8.08 | 9,61 | 11.28 Į 12.35

8,15 5.17 6,28

8.37 5.99 6.88

8.128.57 11,32 12,41 |12,59) 2,38 | 6,85 | 0.44

7.86 7,59

—FOR FIRST ÚLabs Parremgere Onlt. WILL STOP AT ANY STATION on Request Further information may be obtained at the RAILWAY OFFICES, KOWLOON, from Mosara. Tros. Ooor & Sox, Leo., Hoso Kaxo, from THE AMERICAN HIPERAS CONTANT, Hawa Koxo, or from Tas CHINA TRAVEL SERvios 6, Queen's Boad, HoxG KONG.

By Order,

-50]

E. BAKER, Manager.

HONG KONG, CANTON AND MACAO STEAMERS.

ে

JOINT SHEVION OF THE Hond KONG, CAN CON AND MACAO STEAMBOAT CO., LTD., AND THE CHINA NAVIGATION CO.,LTD.

HONG KONG-CANTON LINE.

Sallings from Hong Kong Daily, at8A.M.& 10.00P.M. (Boudayi Sallings from Canton: Daily, at 8 AM. & 4,30 PM

1.

110,00 r..only) (Sundays 14.80 P.K. only)

HONG KONG-MACAO LINE BAILINGS From HONG KONG-Daily at 8.a.m. & 2p.m. (Sundays excepted) SAILINGS From MACAO- Daily at 8 a.m. &3 p.m. (Sundays excepted)

SPECIAL BALOON FARES.

WEEK DAYS-Single: $3.00; Return: $5.00. SUNDAYS and EXCURSIONS.—Bingior $3.50; Beturn $4.00. EXCURSION TO MACAÓ:—

ON SUNDAY, THE 15TH FEBRUARY, 1931 6.8. "SUI TAL"

Will depart from the Company's Wing Lok Street Wharf at 9 A‚M, and from Macro at 4,00 P.M.

CHINESE NEW YEAR-CURTAILED SERVICES

MACAO LINE-

From HONG KONG

From MACAO

2 PM "SUI TAI“

17/2/81 18/2/31 CANTON LINE-

8 A.M. "SUITÁI”.

2 F.M. "SUI AN

8 LF. “SUIAN

17/2/31 18/2/31

From HONG KONG $8 AM KINSHAN "

8. "LUNGSHAN"

From CANTON BxFATSHAN" 8.A.M. TAISHAN

ระ

Norz-All Steamboat Company's Steamer are fitted with Wireless.

INTERIOR

DECORATIONS

ORNAMENTAL PLASTER

DECORATIVA, METALS.

·STAINED GLASS

CABINET WORK

ARTS &

CRAFTS LTD

4, DE VIEUX Epi;:

HORG KONG

The London

AGENCIES,

fee of the TONG KONG DAILY PREBB, 53, FLEET Srsker, E.0.4, is constant.. ly receiving Enquiries from Home Manufacturers regarding Buitable Firms to act: ns-Agents for their products in Hong Kong anð) Bouth China.

It Local Companies desirous of taking up further Agencies will let us know the Lines in which they are interested the information-will, be · forwarded to London and passed on to interested parties as op portunity offers,

we

This Service is offered to our Reader. without charge and, of course

no obligation in incurred on either

The Required Information should ba sent to the BONG KONG DAILY PRESS, LTD.- 11, Lox House STARKT Hong Kong.

Saturday. (February 14.)

and

Hong Kong C.C. (L.); Recreia abroad." The cost? £1,995,000.- #R.AS.C. (L); Indian R.C. v. Of course, nothing tome of it, Royal Signals (F.).

Tho many nations forming the -Football-First Division: Polied.

Royal Artillery, Chinese . Row. League could not be expected to loon, Borderers v. Club, Navy-raiso such a large sum to advertise South China, St. Joseph's High Peace, and were hot naked to do landers. Second Division: High-

to. Nearly £2,000,000, indeed! Yet landers v University, Kowloon v. Navy, Recreio r. St. Joseph's, East £2,000,000 represents; approximate ern. Borderers, Club Southly, the amuunt of money one British China, Chinese v. Royal Artillery, Third Division: Fukien | R.A.0.0....

Dinner to British Mission, H..gandi, which would enlighten many It may be seen to some people Hotel Root Garden:

millions if carried into effect. The a risky thing to spend £1,400 on a plan was to place one column of one page advertisement in a daily Queen's Theatre:Soug of Mycopy" every day for a year in paper, yet so many firms are an- Heart."

World Theatre The Hawk" every daily newspaper published in xious to do so that it is necessary Part 2 (Chinese picturo).

countries which are thembers of the to book that page nionths ahead. Always provided that the proposi- Star Theatre: Barbed Wire."

League, two columus in avery Sun- tion is a sound one, there is really Cricket Division' .L. 1. Hong Kong C... Royal Artillery (L.); day newspaper, and one page in no risk involved: Great department Royal Navy v. Kowloon C.C. (F.) every issite of every organ of stores: know that they can safely spend hundreds and sometimes thou- Division II: Kowloon C.C.public opinion at home sands of pounds a day on news Royal Engineers (L.); University

paper space. The resultant sales are their economie justification.

Although there is a certain amount of disappointment, it is quite a mistake to suppose that advertising is more or less a when research, analysis, and teste gamble. It is far from being that. have shown the advertiser n satis- factory manner, of prosenting his message to the public, together with results, the advertiser can with the media that produce profitable. confulence make a close estimate of the amount of new business a year's expendituro on advertising will bring. One firm, well known to the present writer, is now spending vertising, this amount having risen about £14,000 a year on keyed al- from a £8,000 appropriation of six years ago. The difference between the lowest and highest average ad- vertising cost per unit in the six That advertising pays is now one years 1021-20 is a 100 is to 113. of the most firmly established facts An outlay of £14,000 in 1830 will of modern business. The advertis almost certainly yield about the amount of business that is expect- ing must, of course, be wisely plan-el. That is not gambling; it is in ned and effciently carried out, and vestment, (February 15.)

the goods or service must be of the Why, it may be asked, does not Queen's Theatre: "Good News." World Theatro: Little Adven-right quality and be needed or do that firm spend twice as much sired by at least a considerable money and in that way get twice ture."

"Jack and the number of people. Given those as much business? The answer is Star Theatre:

conditions, advertising is a profit- that of the seven thousand publi- Beanstalk,"

Colf: Royal H.K. Golf Club able investment. It took years to cations of all kinds daily, weekly, Chinese New Year Meeting, Kow-convince many manufacturers of monthly, and quarterly-issued in loon Golf Club Second round of this, and a far greater number are Britain, only about a hundred enn still unconverted, but its acceptance be used profitably by that firm. |Captain's Cup............,

has spread rapidly. Since the War And these must be taken collective. the annual expenditure on makingly, not individually. Some of them products and servico known to yield very proftable results; others potential buyers has increased by are not profitable in themselves, but tens of millions sterling in Great bring a certain amount of business Britain alone, and is now estimated that is well worth having.. to be about £180,000,000..

(Continued on Page 2)

GolfRoyal H.K Golf Club, Chinese Now Year Meeting.

Hockey-Cher Clark Cup, St. Andrew's Club Diocesan Girls School, H.K. Ladies' Hockey Club

Club do Recreio. Rugby--Hong Kong . Shanghai (Happy Valley), 3.30 p.m.

Tos Dances: H.K. Hotel and Peninsula Hotel, 4.30 p.m.

Dinner Dances: Peninsula had Repulse Bay Hotels, 8.30 p, m..

European Mail:-Outward: Europe via Suet (Kashgar), 10.30

Sunday.

3.1.

Toz Dance: Repulse Bay Hotel,

4.30 p.m.

Interport. Yacht Race, 10 a.m. Fanling Steeplechase Meeting at Kwanti, 3 p.m.

Fanling Hunt Meet at 7, Pine Tree Hill, 3.15 pm,

Try our Delicious Chocolates

They are the Tastiest

ever made. Delightful fillings to suit every

choice.

$2.00

per lb.

Freshly made every morning.

LANE, CRAWFORD, LTD.

[

firm devotes annually to the pur pose of advertising soap. Great Britain's share in advertising Peace, under the foregoing scheme, would have been £785,000. No go ernment would sanction such an outlay. But each of several British firms apenda as much as that on á year's publicity,

AT

Take Tiffin To-day LANE, CRAWFORD'S

RESTAURANT. This is our appetising. MENU

$1.50,

1-Cauliflower Cream Boop

2.—Fried Sole, Chip Potatoes 8.Sheep's Kidney and Bacon -Hamburg Steak nod Poached EgE

5.-Bount Wild Dack, Guava Jelly

Curried Lobster

7.Roast Potatoes

-Boiled Potatoes

9French Beans

10.Sultana Pudding, Custard Bac

11-Froit

-Tea or Coffes.

PLAY

MIDGET GOLF

LANE,

CRAWFORD'S

THE

Managing Director

N. LAZARUS

OPTICIANS

18, Queen's Road Central

Price Single Copy, 10 cts.

Per Month, $3.

HONGKONG

PENINSULA HOTEL, HONG KONG HOTEL, REPULSE BAY HOTEL FEAR HOTEL

AND

SHANGHAI

ASTOR HOUSE HOTEL; PALACE HOTEL;

HOTELS

LIMITED.

IN A4100BATION WITH THE GRAND HOTEL DES WAGONE,

-LITA, PEPING,

The Only Hotel in CANTON Directly under European Management.

THE VICTORIA HOTEL

SHAMEEN

Guides

and Trips Arranged for

and SpecialCare Taken of TOURISTS. Dablo Addresa: "VICTORIA."

THE

THE HONG KONG SPORTING ARMS & AMMUNITION STORE,

540, BEACONSFIELD ARCADE.

Sporting and Athletic Goods

Movie Cameras and Accessories.

Hunting Wear

Shooting Equipment.

FOR SALE POSTAGE STAMP CATALOGUES FOR 1931. You want a Catalogue Because it enables you to identify.. your stamps, to recognise carca variaties, to gain a knowledge of stamp values, and to have a basis

which to buy, sell or exchango

OF

GRACA & CO.,

DEALERS IN PORTAGE STATS, AND PHILATELIC GOOD, Porr CARDS, Praten Books, Garden Sands, Tore, dai No. 10, WYNDHAM STREET."

TELL THE SHROFF

to make out s Chit for $9.00 and send it with your Home Address to 1 Ice House Street, In return, we will send you the Weekly · Prais for Six Months

Courtesy, Comfort, Bervice and Lazaries of Modern Hotel Construction

HOTEL RIVIERA

MACAU

Cable Address—“ Riviera, Macan.”

THE STANDARD LIFE ASSURANCE CO

* TWO SCHEMES.

(1) The CHILDREN'S EARLY PROVIDENT SCHEME. Combinew the very latest and best features of Assurance and InvestmeKİ, far the benefit of your Child.

PARTNERSHIP ASSURANCE, A plus of Assurance appealing to

burizem sem.

Gake this

DODWELL & CO., LTD. Λάπατο,

1. Queen's · BUILDING.

POPULAR ROUTE Across Canada

Travel luxury

way vid Van- couver or Prince Rupert and across the Canadian Rockies by the world-famed scenic route. Robson,

mighty

Bighest of all

peaks;

all the while cajoy the

gincier and valley

of the easiest gradient lowest altitude of any trans- continental route. Jasper Na tional Park will tempt you to stop off to ride or ramble throngk

fastnesses gorgeous Then come the prairies; the in- land seas and lastly, the cast: itself where proud" Niagara booms forth resounding wel-

come.'

Daily Trans-Continental Train from Vancouver or Prince Ru pert, with all-steel equipment, radio-equipped observation cars and unsurpassed and moderate- ly priced dining car service,

Through bookings'on'nit,

For rates iterature and information apply

ASIATIC BUILDING, HONGKONO

CANADIAN NATIONAL

The Largest Railway System in America,

(SEPARATE AND DISTINCT FROM CANADIAN-PACIFIC RAILWAY