1927-08-31 — Page 8

WHIPPETS.

Orders can now be booked for any of the following models arriving on September 19th.

THE HONG KONG DAILY PRESS, WEDNESDAY, AUGUST 31st, 1927.

Model 96, Coach

96, Roadster...

98, Tourer

G 81,000

G 8975

G $900

The Best Motor Values To-day.

GILMAN & CO., LTD. Į DURO MOTOR CO., LTD.

HoRa Kova

KOWLOON,

MOTORING NOTES

".

A Weekly Review dealing with Matters of Interest to all Local Motorists.

British Motor Tyre Industry-Mr. Ford and His Cars-Motor Car Census-British Motor Cycle for Germany- British Motor Cars in Dutch East Indies-Petrol Dangers-50 Cars Stolen Every Day-

New Speed Record-Capt. Lindbergh's Choice.

BRITISH MOTOR MR. FORD AND HIS MOTOR-CAR CENSÚS.

Still more testimony TYRE INDUSTRY.

about

DUNLOP

GIANT PNEUMATIC

TYRES

Satisfied users continue to write us regarding the outstanding performances of Dunlop Gisat Preumatic tyres.

Dear Birs,

12th May, 1927.

We think you will be interested in our experience with a set of soven 36 x 6 S/8 Dunlop Tyres put into service on a new 24-seater Albion B twelve months ago. The total mileage up to last Of the original seven night, covered by the vehicle was 59,116. tyres, three are still in me, although they have not all bea running the whole of the time.

The average distance covered is over 40,500 miles per cover; and, as three of the covers are still running, we are expecting an aveisge milenge of between 44,000 and 45,000 miles per cover.

There results are very similar to our experience with your tyres on other buses.

3

Your Exithfully,

For THE LEICESTER & DISTRICT BUS COMPANY,

(Signed) F. H. GERARD.

DUNLOP RUBBER COMPANY, LIMITED, FORT DUNLOP, BIRMINGHAM.

HONG KONG BRANCH:

16A, DE TOUT ROAD CENTRAL."

TELEPHONE: C. 4554.

[1P.3]

MORRIS

Cars

REDUCED PRICES, BETTER VALUE.

MORRIS-COWLEY 11.8.H.P.

"TRACE 6'8" WHEELBAS 3.

ROADSTER

2 Seater DICKY TOURING" (4 DOOR) 4 Seater COUPE

MORRIS-OXFORD 18.9 H.P.

"2 Seater"

1 Shater

NETT CASH PRICES

FOR DELIVERY

London Hong Kong £160 £190

177

210

182

220

195

235

SALOON

4' TRACK 810" WHEELBASE "

ROADSTER

2/8 Seater DICKY

£220

£250

4/5 Seater

240

270

2/3 Seater

245

290

4/5 Seater

265

$16.

CABRIOLET

4/5 Seater

295

240

LANDAULETTE 4/5 Seater

325

870

TOURING

'COUPE

BALOON

MORRIS-OXFORD 189 H.P...

4′8′′ TRACK 810) WHEELBASE

TOURING

5 Seater

£260

SALOON

5 Seater

288

£295 385

MORRIS-OXFORD 15.9 H.P.

"4′6′′ TRACK 9'6" WHEELBASE

TOURING

SALOON

5 Senter

5 Seater

£325

-378

£305 434

(All prices Include FOUR WHEEL BRAKES)

(and full equipment) "

BEFORE YOU PURCHASE ANT CAR INVESTIGATE THE DEALERS SERVICE AND INSPECT STOCKS OF PARTS CARETED-COMPARE MORRIS VALUES AND "ASK-US" FOR A DEMONSTRATION.

THE HONG KONG HOTEL GARAGE

THE HONG KONG & SHANGHAI HOTELS, LTD.) CAR-BALES

Phone C. 4759

Phone C 4602

QUAESS ORIES

BERVICE

-&* PARTS

A FIRM'S SLOGAN NO MERE

CATCH-PHRASE......

In connection with the Internat tional Conference of the Press just concluded in London, a party of delegates, numbering over 200, and including representatives of over 20 nationalities, journeyed to Bir mingham at the invitation of the Dunlop Rubber Co., Ld, to visit the works at Fors Dunlop states the Financial News. Split into partion of convenient size, the visitors, under expert guidance, made a complete tour of the works, and witnessed the whole of the pro- cesses involved in the production of a tyre from the raw material to the nished product.

A car tyre is such a commonplace item of equipment that really few motorists give a thought as to how it came into being. Yet the story is very instructive.

Indeed, the Press Conference delegates, al though a large proportion of them could have understood but little of the cral explanations of the guides, displayed the keenest interest in all they saw.

CARS.

JOKES THAT HAVE COST HIM DEAR.

+

Semetimes & MAA can be 100 Mr. clever for his own good. Henry Ford has discovered the truth of this reflection.

COMPARATIVE FIGURES.

U.S.A.'S RECORD.

ONE CAR FOR EVERY FIVE PERSONS.

WASHINGTON.

The United States leads the world

In those remote days before the Ford car was a household necessity Mr. Ford encouraged jokes at the business men doubted the wisdom being one to every five persoas in expense of his cars. Conservative in the use of the automobile, there of a man making light of his own this country, or a total of £2,137,334 goods. Others less conservative ad- mired Mr. Ford's audacity and registered American cars on Janu- originality. It was, it must be ad-ary 1st, 1997, according to a world mitted, a novel form of advertis-

census of cars made by Irving H.. ing. That was Mr. Ford's theory.

the

It was the same idea that guided Taylor, head of the Automotive.

great

showman Barnum. Division of the Department of Com- "Talk about me," be once said to

merce. a newspaper friend, "and if you can't say something good of me say something bad, but talk about and his cas; with a grin they re- People talked about Ford peated the latest Ford joke, and Mr. Ford sold more cars.

11 me.

Two

The total number of ents in use in the whole world on the date given of 65 persons outside of the United as 27,650,257, one for every group States.

Canada and Hawaii rank second Mr. Ford had a monopoly, and to the United States in proportion in America a monopoly can be of automobiles to population, with He dominated one for every 11 persons, New spelled millions. his field; his thousands quickly Zealand has one automobile to turned into millions; his millions every 12 persons; Denmark and snowballed into wealth incredible, Australia one to every seventeen; Commencing with the rubber re and he became one of the richest United Kingdom, one to every forty. ception department, where the raw men in the world; other manufac three; Argentina, one to every forty- rubber from the Dunlop and other turers might envy him, but they five; and France, one to every forty- plantations is received, the visitors dare not challengo him. But now six. were conducted through the various they no longer fear him.

The Dutch East Indies registra- departments and saw how, stage by

Fears or so ago, it is reported, 80tions show one automobile to every stage, the smoked sheet is rendered per cent of all the cheap cars sold 1,085 persons. Japan has one auto- plastic. They saw the various com-in America were Fords; now this mobile for every 1,308 persons. pounds essential to effecting quota is only 47 per cent. It is an India, with one car registered for chemical change in the nature of interesting story, and seems to have every 3,893 persons, has the smallest the material they saw the com-

proportion of automobiles, to po- Not Invincible. pounds added and they witnessed

pulation among the first 25 coun- the change brought about in the So long is Ford had a monopoly tries of the world according to condition of the rubber. They saw people must have Ford cars or Taylor. huge sheets of cord" being im walk Disliking walking, they Approximately 65 per cent of the pregnated with rubber solution. bought Forda. But as time went 27,650,267 automobilce registered on other manufacturers saw that were of American origin, having the supposedly invincible Ford was been manufactured in the United vulnerable. They began to produce States or in American-owned fac cheap care, and Mr. Ford's jokes, tories in Canada or assembled in

foreign branches of these factories,

a moral

Mr. Ford's jokes might have been

Expert Workmanship. The main interest of the visit, however, lay in the actual building up of the tyres. Here, while vasta to speak, came home to roast. machines are called into operation & Ford is a "fiyvèr," and in the various stages, a surprising- divver is now, both verb and now, 15 large proportion of the work in in good standing. volved is carried out by hand.

Expert craftsmen, with infinite.commercially profitable in the early labour and meticulous care, are engaged in building the tyres, step by step and layer upon layer. And at each stage of the operation care is taken to ensure that there are no flaws, and that each succesive Inyer is properly bedded down, When the last purely manual opera tion, the fixing of the tread, is completed, the "tyre is passed on for moulding and curing, which is carried out in huge autoclaves, the operation of which was fully ex- plained to the.'intere.ted visit.re. Final Tests.

days of the automobile, how próż fitable no one can tell; but it is quite certain the slurs directed against his car have been enormous- ly costly. In the past cheapness was its merit, now that same low cost is its stigma. It still remains, as it always has been, an excellent car with a good engine; it stands up to its work remarkably well. Put people, women especially, ca not forget that it is a Lizzie" and has been the butt of stage comedians and the Press.

Women dictate fashions" in America, male as well as female. To complete the tour, the visiA few years ago, with vivid colours tors were conducted to the test for women's dresses, came a de house. Here tyres are tested to mand for gaily, painted automo- destruction against established tiles, and the manufacturers gave standards, independent methods of them what they wanted. Fords testing for casing fatigue and tread had always been painted black. wear and abrasion being employed. Urged to yield to the popular de The tests are of greater severity mand, he is alleged to have said than would be found under normal the women could have any colour road conditions in order to reduce they wanted-so long as it was the length of time occupied in black. Ford has his own reaching a result. These testa, peculiar ideas. Recently he has however, are only comparative, the been putting paint on his care, but final tests being carried out on the this concession comes too late. road by a special fleet of test cars, each of which covers upwards of 1,000 miles per week.«

Mr.

A Merry War in Prospect. Now it is officially announced The visitors of all nationalities, that Ford is to bring out a new were manifestly surprised at the model to be put on the market early enormous amount of work involved next autumn, but the specifications in the production of a Dunlop tyre, have not been disclosed. Accord and the care which is taken to en- ing to rumour it will be a six- sure that each and every tyre which cylinder (the present Fords" are leaves the works is a sound and de- fours), with gear-shaft instead of pendable job. It was obvious to pedala, black or coloured, to suit all that the firm's well-known the fancy of the purchaser, and slogan, "Fit Dunlops and be Satis generally to bear only a slight re- fied," is no mere catch phrase, for semblance to the original model to the one aim of all engaged in the which Ford has so stubbornly clung production of the tyres seemed to through all the years. It will cost bo to ensure that the resulting pro more than the old car, but will still duct would not merely maintain, be cheaper than any competitive but enhance, the reputation enjoy car of a similar class, and may en- ed by Dunlop tyres throughout the uble him to regain his supremacy. world.

But one may be quite sure Mr. Ford's rivals are not going to take their punishment lying down. A merry war is in prospect, with the public the gainer.

BRITISH MOTOR CYCLE ENGINES FOR

GERMANY./

I said there was a moral in this

ייז

little story of Mr. Ford and his millions. It seems to me there are Orders amounting in value to two morále. "One 19, în business, as more than £80,000 have been placed in every other relation of life, a with British manufacturers for the man cannot afford to be undigniß- supply of motorycle enginca and cd; and to make jokes at his own. accessories-to-Germany. The en-expenso does not pay. The other gince, to the number of 8,000 are is, no matter how powerful a busi- to be supplied by Messrs. J. Acess man is, collectively women are Prestwich, Tottenham, London, N., still more powerful. When they and the orders-for-such accessories -ask-for-colour-it-is-foolish-to-offer- as chainé, carburettors, gear-boxes them black-What women want and pil gauges have been distribut they get.Sir A. Maurice Low in Led among British motor cycle firms London Morning Post

*(Continued on page 9.)

WILLYS-KNIGHT

...

MODEL 70, A.

A Car of Distinction.

The remarkable silence, smoothness and power of the double sleeve valve 6 Cylinder engine is a revelation.

No decarbonising, or valve grinding Touring Model G $1,600.

GILMAN & CO., LTD. | DURO MOTUR CO., LTD.

KOWLOON.

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Humber

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WE

JE have just received a shipment of these famous

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MOTOR

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AND SIDECARS

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IN OUR SHOWROOM. CALL AND SEE THEM EARLY.

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