1926-05-04 — Page 1

Page

MASON'S

DELICIOUS.

O.K.

SAUCE.

No. 21,161

Hongkong Daily Press.

號登拾六百登千登离式第 日卷廿月春年寅丙

KOWLOON-CANTON RAILWAY.

27]

Sheung bui Fanling

TIME-TABLE.

WEEK DAYS

Noom

Dop 8,40 9,15 10,80 12,00

P.M.. IX.

1.15

4.85

Dep. 50 9:34 10,39 13.09 Dep 7.09 9.36 10.51 1831

1.24 £44 1.36-456

1.29 7,100 3.38 7.319

6,51 7,31

538 0.06

Dep 7.16 9.40 11.041914 1.49 5,09 6,04 Dep. 71958 11.08 19.98

1.33

7.48! Depe 7.32 10,08 11.18 19.489,03 524 619 7.58) Dep. 7.38 10,07 11,25 12.62

6.98 8.03 2.07 5.99 913 5,84 829 8.08

4.99

BUNDAYS AND PUBLIO HOLIDAYS

Kowloon...

Yaamati...

Shatin

Taipo

Taipo Market

Tating

Shanngahwi

Bhumohan

- 7.42) 10,18 || 11,28

12.58

Bhumohan Dap 11

...Dep. 7.39

8.05 10.38 11.40 3,00 4.17 0.18 8.12 10.45 1147 3.07 4.24 5.20 6,15

4.99 8.10 10.49 11,51} "8.11

5.34

6.08

8.19

Taipo Market...Dop 7.43

Taipe

144

Dep 7,46

8.98 10,59 12.02 8:30 11,04 12.07

6.99

Showtim Yaumati... Kowloon...

Dep. 7.59 Dep 8.17 8.20 ...ATT

3.25 8,43 11.17 12 3,58 4,56 5.51 8.58 11.29 12.83 8.50 5,08 6.08 6.38 0.08 11,37 12,41 8.58 638

6.33

6.48

6.11

7.08

Kowlooo...

Dep 6.10

4.I. L.X. 8.35

A.IC Noor

TX, !

Yanmati...

Bhatin

...Depi 6.50 ...Dop. 2,03

9.15 10.30 12,00 2,03 19.24 10.39 12.069 131

5,29

5.38

7.19

9,36 10,51 12.91 2,43

5,51

9.53 11,06 19.38 10.03 11.18 12,48

356 8,00

6,05

8.09 7,48

9.12 10.07 11.23 12,62 9.18 10.18 11.28 12,58

2.3.

P.X.

2.07404

5.27

3,11

4.28

5.20 5.10 6.09 6.47 6.16 561 6.21

6,01 6.30

6.05 6,18

0,47

6,30 8.50

8.04

6,88 · 7,071

9.40 11,04 12.34

Taipo Tipe Markot

Fanling Sheangukul Shumchun

Shumohan Shengshui Fanling...

Tipo Market

Taipo Shatin

#

HI

Yaumati... Kowloon...

Dep. 7161

Dap

7.21

Dep 7,52 ...Dep. 788

...Dep. 5.1 10,89 11.40 9,00

8.19 10.45 11.47 ...Dep.

8.29 10,19 11,51 ...Drp.

Dep. 8.33 10.69 12.02 ...Dep. 8,87 11.04 12.07 ...Dep. 851 1117 12.21 Dep. 9.08 11.29 12.89 ...Art. 9,11 11,87 1241

3.21 4.38

8.25 4.43 8.88 4.55 3,50 5,07 859 5.13

SHA TAU KOK BRANCH.

JJ

0,11 6.20 7.58 315 6,34 8,021 8,216,30 8.08)

TEMPORARILY CLOSED.

"J"

E, P. WINSLOW, Manager,

נו

ESTABLISHED 1857.

HONGKONG, TUESDAY, MAY 4TH, 1926. AN

Registered as 'u Nawspaper at the Genera) Post. Ofios in the United Khgdom,

號四月五年五十國民肇中

MILLION REPLIES TO A COUPON. WHAT'S WRONG WITH THE NEED OF MISSIONARY EFFORT. WORLD.

LAUNCHING A NEW PRODUCT.

"BUSINESS ENTERPRISE AND ORGANISATION IN BRITAIN.

THE CANTON GAZETTE'S

DIAGNOSIS.

bour Day the Canton Gazette o take stock at world conditions.

in the conclusion to which it

ን

THE WORLD'S CALL TO THE CHURCH.

SERMON BY THE REV. H. COPLEY MOYLE,

The Rev. H. Copley Moyle's sermon at St. John's Cathedral on Sunday morning Mina-the cradle of Liberty in Was of particular interest in view of the the World-where the rule of the fact that Christian missionarich are being!

ngs is supreme, the starving turned out, bag and baggage. from wuikersure pitilessly bombed and gassed China and it is likely donations for the who they ask for better treatment, as in Pastase and chewhere.

Many Hongkong residents will have deci noticed, and-some will probably have been interested in, the attractive advertisements of Messrs. Pears new scap "Golden Glory" now appearing in the Home Papers

Behind the remarkable success of the launching of this new product upon an already well-stocked tharket Mes, as might be expected, a story of strenuous caden- A fall page advertisement in the Daily Mail, even when it offers a remark ahle gift, does not pull a million active enquiries throughout the length audinuar labourers are made to pay for the Crushed under the Dawes' Plan, the

breadth of the country, as happened in dexaïstion, Jain and crimes committed They are con- this case, and satisfy those enquiries, by the former rulers. without careful and accurate preparation and to toit on a longer working-day

transpalier wage, so that the interna

vour.

beforehand.

小

furtherance of missionary enterprise in workers of England are in such the Far East will tend to diminish. The a situation that one great strike follows Cathedral Chaplain kas no doubt whatso- The number of unemployed is ever regarding the value of mission work real that it is threatening the very pic foundation of the British Em and urges not only its continuance but

considerable extension.

A

THE NAME "LAZARDS".

is your guarantee of quality and "qualified nervios. All our branches under the supervision of a qualified European Wonover substituta inferior Teniss er mount- ing For over forty years we havo been serving the pubho-glying you the same careful sarvien that you' would get at home. Our abargos ars always reasonable ocpalstant with the quality of our service,

N. LAZARUS. Hongtung's Only European. Opticis,

12. Queen's Rd, Central

PRICE: $3 PER MONTH

MARTINI

AND

ROSSI

ITALIAN VERMOUTH.

THE

QUEEN OF ALL IFALIAN WINES.

SOLE ABENTS:

CALDBECK, MACGREGOR

(Incorporated under the Companies Ordinances & CO., LTD.

of Hongkong.]

XVI. 15. Go ye into all the world and He preached from the text S. Mark

preach the Gospel to every creature. " These words, he said, were called by the 15, QUEEN'S BAD CENTRAL,

THE

TEL. 75 CENTRAL

HONGKONG

"

HONGLONG HOTED; RIFELAY BAY FOTEL PLAX HOTEL

Telegraphia Address; e KREMLIN, HONGKONG,

AND

SHANGHAI

sharks may get their huge profits great Duke of Wellington the march- Business men who have any detailed France, the working massca live in ing orders of the Church." They were knowledge of trade at flome will realise tual uncertainty. The cost of living the parting command of our Lord, like a mai acrobat, always higher addressed to the Apostles and, through that "it is an extremely difficult task tonigher than the working wage. On them, to all who profess and call them persuade retailers to add any new line to ther hand, they have to pay in blood

The Archbishop of their stocks unless they are satisfied thatoney for the colonial folly of theirselves Christians.

perialistic masters.

Canterbury said recently "A carelers, there will be a demand for it. On the talian workers are under the iron popular opinion is still prevalent other hand there is very considerable | k of the "blackshirted Mussolini, who wastage if manufacturers and wholesalers cds his time terrorizing the workers, among thousands of Christian people in expend large suins of money in creating aroying their organizations, or mouth- England that the furtherance of mis

1ng Lombastic diatribes,

sionary effort is the obsession-I had demand for a commodity before it is easily The international capitalists are ad almost said a fad-of a handful of and really accessible to the public.

asing against the proletariat. They are National advertising is expensive if seconded by the labour traitors, whe cathusiasts." That is an opinion, which headquarters in Amsterdam and is contrary to the command of Christ. nation-wide distribution through the eva

In the early ages of the Christian faith shops has not previously been secured, Does this mean that the situation of every Christian was keen to spread the And yet how can that distribution bee workers of the world is gloomy and obtained before advertising commences Lopeless! Certainly not. The movement faith. It was something vital, something of the labouring class is like that of a which could not be bottled up and un- That is the problem which has to be faced. [tiger. In the present titanic struggle be-corked once a week, but a driving power Usually it is met by two advertising cameout capital and labour, the proletariat paigns organised on entirely different lines present in a crouching position, pre- in a man's life. If anr church is to ing to make a decisive jump upon its grasp the splendid opportunities which are her's to-day we must have again that to the public. This is the plan Me

could admit that the world seems feeling that being a Christian meats Pears adopted and the wonderful reta a little out of joint, but we should not having something so great and wonderful achieyed" should be, pus on record as a fear thought things were quite so bad that you cannot keep it to yourself but tribute to the effectiveness of commercial as this.

must share it with others who do not KING EDWARD publicity when accompanied and support-

HONGKONG, CANTON & MACAO one directed to the trade and the ot

STEAMERS.

JOINT SERVIOR OF THE HONGKONG, CANTON AND. MACAO STEAM901 Co., LTD., AND THE ÕHISA NAVIGAZION CO., END. -

CANTON · LINE.

Sailings from Hongkong: Daily, at 8 AM. (Sundaya excepted). Sailings from Canton: Daily, at 8 AM. (Mondays excepted).

FROM HONGKONG : 8 A.M. and 4 P.M. daily.

(Sundays: 9 AM only).

MAÇÃO LINE.

FROM MACAO:

8 A.M. and 2 P.M. daily, (Bundays: 4 P.M. only).

THE STANDARD LIFE ASSURANCE CO.

TWO BOHEMES

(1) The OHILDREN'S BABLY PROVIDENT BOHEML Combines the vary

latest and best features of Assurance and Investment for the benefit of your - Obild. (2) PARTNERSHIP ASSURANCE. A plan. of Arromance appealing to business

men.

DODWELL & CO., LTD.,

ABİNTS,

2, QUEEN'S BUILDING

CAMMELL LAIRD & Co., LTD.

Controlling THE LEEDS FORGE CO, HEWLAY WEEK CO., Elé Birkenhead, Sheffield. Nottingham, Birmingham, Leeds, Penistone and London..........

RAILWAY PASSENGER COACHES

FREIGHT & COAT CAES STEAM DRIVEN BAIL COACHES

"NEWLAY" SOLID KOLLED STEEL BAILWAY WHEELA, 18. PEKING ROAD, BHANGHAL

SPORTING.

UNB by W. W. GREENER WEMBLY and SCOTT, and Other Makers-British, French and. American).

#4 V.B.A. Air Hillen, nad Ministare Rifles, 1 Calibre, Repeating and Automatic.

SPORTING CARTRIDGES of all des- criptions.

Agenta for W. W. GREENER, LTD., BLENIOHAM

HONGKONG SPORTING ARMS "AND, AMMUNITION STORE, 6, BRADOSEFIELD. ARCADE."

86-

FOR BALE..

DENNISON GOODS, ÎMPRIXAD AND DECORATED CHAR PAPEL, FLOWER Octa, STEKMEKS, PARTT CAPE, CONTET, SZAPENTIES, PAR NAVITYA,

throat,

ed, as it always should be, by high-grade they were losing the advantage of the office organisation.

special bonus if they did not stock-in

advance.

possess it.

เ

To-day four-fifths of the Moslem world is open to the message of Christ as never before. The Moslem world is in revolu

Christian

In June of last year the new soap only existed in the form of a few sample and

On the morning of March 3rd the tion in almost every Moslem" country incomplete tableta. Then a wrapper was dealers received an advance reprint of old traditions and ideas are disappear. designed, while the works continued to the oily Mail page advertisement withing. The Koran, hitherto considered to grapple with various chemical and me a green border for window display. At lose its value if translated, is sold in chanical problems" connected with the the same time the details of the scheme to a.* dozen languages. The output. Much careful planning during he made public in the coupon attached Gospel can be freely preached even in the autumn led up to the opening of the to the advertisement were broadcast to the, streets. Mosler boys and girls are advertising campaign addressed to the the trade.

sent in crowds to Christian schools, and trade in January. Thea the travellers, Those details were that any member of missionaries in all Mohammedar coun- well supplied with talking points, were the public handing in a coupon signed tries have to record conversions to the seat out. There was also released a large would receive free an 8d. tablet of the Christian faith. amount of literature for the dealers soap Supplies of the soup were avail which included a letter, a book setting able in 37,000 shops.

་

were

་་

Here we can see something of the rendi- nesa of the Chinese to adopt Christianity. out the trade terms and the special bonus The advertisement appeared and with-It is only a few weeks ago that from this available only to the date on which the in

a very short time approximately pulpit a Chinese layman gave his wit- public advertising was to begin, and a 1,000,000 Coupons used by theness to the power of Jesus Christ, and facsimile of the full-page adgertisement public. There were shopa where as many within the last few months several which was

to pull the public into the y 100 people were waiting in a queue Chinese have been baptised in this Cathe shops on March 4th.

In present, the coupons. The headquar-dral and several have been married. But there was inystery connected ters of Pears were inundated during, the When we think of the vast population with that full page.

It was not com day with telegrama asking for stocke to of this wonderful country of China it plete. The details of a special offer be rushed out. Bright newsboys in cer- seems very modest to say that 60-men which was to be made to the public were lain, towns were selling copies of the end 48 women are needed now to streng omitted. The reason for this was not Daily Mail with the coupon at 2d, 3d.then the missions of our Church in explained, beyond the statement in the and 4d. each. Without the coupon they China. In this diocese of Victoria with covering letter which merely said that were prepared to accept the customary its population of 70,000,000 people there they were "obvious." >

penny. A news bill printed in red anis vest scope for missionary effort and One result inevitably was that the nouncing the scheme had been sent to every member of our Church who sa

journs here for even a short time ought trade began to wonder and to talk some 25,000 news-agents and 'quite a to help forward the missionary work Meantime the trailers were going notable percentage of them became, for that is being done. The work lies here round and they had been spurred to a the time being at any rate, Pears at our doors, and if everyone who wor particular effort by the offer of a £25 stockists, and banded over the tablets in ships in this Cathedral were on fire with missionary zeal we should soon see a prize for the salesman who obtained, the return for coupons!

great advance of the kingdom of God greatest width of distribution as against,

in the "diocese, and we should be doing the total number of customers on his

our share in answering the World's call. This is the World's call to the church. territory.

If it does not receive a full response it were better it had never been made. You and I have a knowledge of the Gospel of Christ and the world needs It seems to be evident that the spade that. Gospel and can only receive it work done on the scheme accomplished through the instrumentality of men and is one day a distribution and a publicity womer. Christianity is not a philosophy, which by other methods would have been it is not a system of ethics, it is not a slow and painful process in the old an explanation of the riddle of the problem of persuading the public to try universe but it is the message of a per- a new soap. It is probably an under-sonal saviour who loves each man and estimate to say that in 24 hours 3,000,000 woman and child. people were introduced to and interested in “ Golden Cory,"

A reminder letter-card was sent round to the trade on February 3rd with a special message, "Don't be caught with- out stocks, and a third pamphlet on February 13th, the front page of which said "2.out of thens 3 messages do not interest you." One message was to the man already stocked to advise him to have more, the second to the man who intended to stock before the advertising, BOOK OF INSTRUCTION FOR CREFE PAzen began but who delayed doing so, asking

DECORATION.

him to delay no longer in order to relieve pressure on Pears, dispatch department, and the third to those who did not in tend to stock until public demand arose, from the advertising, pointing out that (Continued on next Column)":

How To MAXI PAPER Coerumas, &o.: GRACA & CO.,

* No. 10, WIREHAM STREET, P.O. Bar No. 620.

WONGKONG, SEE OUR SHOW WINDOW

By 10.30 in the morning the Daily Mail was sold out all over the country. By the first post on March 5th the delivery of mail matter at Pears' office weighed

tons.

The sales and advertising campaign as the work of four men who pulled together throughout the strenuous months as a team. They wers, Mr. Robert Pear, the Managing Director Mr. A. W. Adam, the Works Director and B. P. Roberts, the Sales Director, Mr.

Mr. H. Powell Rees, the Advertising Director.

DEBRIKOTON.

HIGH CLASS PRIVATE HOTEL.

8, PEAX BAD.'

THE CENTRAL 4484

[303

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Marastic Horat. - Telegraphic Address: "CENTRAL, SHANGHAI"

HOTELS

LIMITED.

In association with the GRAND HOTEL DE

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CENTRAL LOCATION.

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Hotel Launch meets all Steamer Telephone: Central No. 378 Tel. Address: VICTORIA,

431

J. WYTCHELL, Managér.

PALACE HOTEL.

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Lounge, Bar and Bilbijard Booms. Unrivali. et Chimine under the personal supervision of

e-Proprietress.

TERMS MODERATE Epecial Terma te Families on application to:-

Mas. J. H. OXBERRY,

Proprietresa.

447

The Only Hotel in CANTON.

Directly under. Beròpans

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THE VICTORIA HOTEL

SHAMMEN

Guides

and Trips arged for

and Special Cars Taken of TOURISTS.

Cable Addreta: "VIÚTORIA "

GLENEALY HOTEL

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Airy Boomer Hot and Cold Water. Every room has its own private bathymet Excellent cuisine under the personal Supervis

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