1925-04-02 — Page 2

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POWER OF THE CINEMA

PLEA FOR BRITISH FILMS.

MOZART'S EARLIEST OPERA. PRODUCTION IN VIENNAL

The power of the cinema, its influenes An enthusiastic reception was given upon the nation, and its great potentialis recently to the first production in ties in a variety of directions formed Vienna of Mozart's earliest opera, Lo the keynote of speeches delivered at the Fiate Semplice ("The Pretended Simple- Annual dinner of the Cinematograph Exton"). The ormed in public-for a single

had only once previous hibitors Association of Great Britain

recently at this Hotel Visi ly beat the in 1917.

held Ireland, toria, London The President, Mr. Tight at Urmiston, spoka of the work the cinema could do, in co-operation with the League of Nations, for the abolition of war

(President of the and Viscount Burnham Cacmatograph Trade Council) entered a ples for the more adequate portrayal by British aims of British life in all its features and characteristics.

the commanil of the It was composed at Emperor Joseph 11, in 1765, but the Vien- nese composers of the day, in their envy of the universal interest which the boy Mozart had aroused, managed to pre- vent its being performed. While it is not, perhaps, surprising that the opera, written as it was for selected singers, should have remained on the shell in Lord Burnham,

"The Mozart's lifetime, in view of the large proposing Cinema- National Influence," said that number of other works that Bowed from the cinema industry was one of those his facile, pen, it is at least singular that applications of white magic which had al- it should have lain neglected for 153

It years. ready changed the face of the world. made world-wide appeat to the universal One can only marvel that a child of 12 mind through the universal eye; nobody should have composed the array of ex- could set a limit to the power that it was quisite arias, clues, quartets, and septets The story destined to

The

WBB

to exercise.

The toast be had with which the opera abounded simple- proposa more like an axiom is laid in Italy.

ton The cinema a national infuence."

is Eosina, a charming and resource- though they looked at it at times in its ful girl, who helps her brother to win hitacinta, an orphan in the care of a international bearings, they ought, h thought. Brat to regard "it from

national tyrannous and womar-hating brother, accomplishes point of view. It was well that "the Cassandra Rosina not only powers that be should recognise that this task. but also succeeds in capturing

had become an indispensable part

·Ltd.,

happy couples. curtain drops on

ing Giacinta's maid and our national life, and as a tational in- The unity, the woman-hater, for herself.

the third being sympathy the stitution it ought to enlist the

this good citizen in her lover's orderly, whose parts, as might And support of every B did not want be expected from comic opera of the country (CRANES.

(Cheers.) our merits or cur demerits to be seen 18th century, are hardly less exacting or by mankind through foreign spectacles, leis important than the others. no matter how great the goodwill of He wanted to sex those who used them. British life in all its features and charac teristics-s

portrayed by British artista

Cheers) cording to our British ways.

of the difficulties that well aware He was stood In

enormous the path-that resources, carefully husbanded through

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ABAQUERIA FILIPINA

LEADING TOBACCONISTS IN THE FAR EAST

to a

'INDELICATE PLAYS. ACTORS AND ACTRESSES_SIGN

A PLEDGE.

in an effort to forestall the growing the greater part of the most devastating movement for a censorship of the stage war in history, had enabled bar friends a group of leading actors and actresses in the United States of America to carry met at the Little Theatre, New York, their industrial development to far recently, and signed a pledge never to higher point than had been possible here.appear in any play in which obscene

such lines occur.' The home market there had been of such

They arranged to call a general meet- colossal proportions that it had been com paratively easy to capture the markets ing of members of the theatrical profes

Not for

moment was sion to extend the scope of this move across the sens. he charging the American producers with ment. wishing to misrepresent Grea: Britain to

The agitation has arisen spontaneously

the British people, but he did lament the as the result of & protest made by Miss ben Helen MacKellar, the leading lady in the rule, when fact that the Britisher, as

he appeared on the films that we im-new play, "A Good Bad Woman. ported, was made

Sha

always insignightly ridiculous and } has served notice on the management that |

He did not care, unless they consent to modify her lines

"I to think good many of the will her travel, fins that we saw here of Ameri" that censorship must come from within

If the public. origia, and rather remote from Bri-the theatre we should have a State

she g

CLA

Lish interests. When be considered what once was being done all over the world by censorship, and that is what we should British enterprise, and how much the above all try to avoid." history of the world owed to British ad- venture, he would sooner see a little more of what would have told our island story a little better, and certainly, in a way more Battering to British pridde.

A QUESTION OF BUSINESS.

The Public Prosecutor says: "Mand gors are driving people to acek a censor- ship as the only means of protecting themselves against indecency on the New York stage.

The New York World has published a statement by a leading artist that "plays on Broadwaycare getting so bad that no decent people want to see them."

PENSIONS BURDEN.

It was not only a question of sentiment; Every day it speit business as well. demands were being made to produce hore, the and he hoped with increasing success, elaborate processes of British industry in the most attractive way. A good deal,

done

Up to the end of March, 1995, Britain. but not enough, was being

i will have spent £600,000,000 on war pen- proper publicity to the thoroughness and sions since 1917, said Major G. E. Tryon. haish of British industry in branches.

There was nothing to equal Minister of Pensions, at the annual din the value of the British trade mark. Let nur of the East Lewisham Conservative am told that we have bave all the world be informed through the Association.

he added. "yet "movies" how British goods were pro- done justice to nobody,"

aman, totally disabled, and drawing duced and then they would be able, per allowance for a wife and three children, hapa, better to appreciate their intrinsic would have got, before the war, 17s. 8d. how much, in most instances. Now he is getting almost exactly four value, elfed all others. (Cheers.)

As much Complaints were made The cinema industry was passing by only 1 per cent of pensioners, and through a time not of peri!, but of trial. by

They

had become one of

boards were made by only 2) pár cent of the world, and the of the great powers appeals against the findings of medical

powers, who, naturally, were rather jealous of their of those examined.

existence, were considering how best they

could be controlled and directed. Con-

all

trol might be necessary; but the best of movies," (Laughter.) Mr. Ormiston had exercised a most conciliatory influence in forms of

control was self-control promoting amicable relations with the They did want to be ministered out of rotenon (Cher renting side of the businem, and had so

successfully conducted negotiations with the trade upious that theirs in that respect was a harmonious and co-opera-

(Cheers.) tive trade.

"TRADE FOLLOWS' THE FILM."

much

It was not for the national benefit that the blood and fibre should be taken out of their representations in order to satisfy the over-sensitive and the crank. After all, the cinema was (Choera) nothing if it was not true to life, and The President, in response, said that it was absurd to think that everything it was a great pity that the bulk of the in life was fair and of good report. In Alms in this country were produced in fact, they wanted to contrast what was America, because they naturally portray.

customs.

It not so pleasant in order to point the American life and moral of their tale He was not advocat said that trade followed the flag," but ing license when he asked for liberty he was inclined to think that there was On the contrary, the very fact that the a tendency now for trade to follow the British cinema industry established its him. For that reason he ma regretted censorship was in itself that the manufacture of British fims own board of proof that they felt that something should was at present in such a poor state. He be done for self-regulation But

But they had often thought that the only solution preferred that it should be done in their for that problem was that the British

way and by those who had the exhibitors should combine with knowledge to do it properly. It had Tenters and

ad British manufacturers.co been a great success, and nowhere in the build a British 6lm studio that would world had any system to

it been

een compete in equipment with any of the doviand, and it certainly would not be studios in Amerion, and would be avail- ve it for official inter- able for all British producers., Comment (Cheers.) He did not being upon the educational value of the fiere that they had any objection to the alm, he suggested that exhibitors should extension of voluntary

& fair liar the co-op bow suitable films to of the educational Columb

Own

better to exchange

meddling.

and helpful way.

and beip

rica, one of the 14 Ame authorities, and

Of

school children as part of their educa University htd started & & society which tional course. In the cause of true tem-

had for its

might so that objectionable films

Or

while ignored,

and

be claimed that the cinema had a great influence. because the films should be

*pproved

public

houze had no greater counter-at- and was carrying out the traction; and he thought their industry tajishment of a national system of could also co-operate with the League of which would do all they could to Nations in helping to abolish war. strive, each in its own neighbourhood, to armis believed that if the customs of create and develop a market for good each country were shown to all

bima

for those which made the

especially countries

the

Be

other there would be less likelihood,

of every description, veral op of war in the future than there had been

in the most artistic way:

in the past: In conclusion, he appealed were too big for the nation to for an association 100 per cent.

ambition, they were essential to the happiness of he said, would they be able to solve some our national life. Wherever one went. the problems confronting them, not one found that the last thing the work the least serious of which was the tand- ing people would sacrifice was the oppor enty in América for producers to own tunity of "geeing the pitturse." He was theatres, and thus threaten the existence

to think that they had been able of the independent exhibitor. to lower their prices in industrial neigh- The President then proposed the health bourhoods in many cases to

than to no mora

Bursham, who briefly of ad for entrance to

the hearty reception the toast. did not say to was recorded. they were still able, he make fortunes, but at any "rate to tuske Thereafter the company were entertain- profit With the toast be coupled the ed by a cabaret show-"An extract from name of their president, who was, he the Midnight Follies," in which Carl believed, the first Scotsman to fill that Hyson, Peggy Harris, Terry Kendall, office, but was certainly, not the first Harry Milton, and Betty Harris ap Booteman to have made a success of "the peared and subsequently took part in

a dance. (Continued on next Oplumn),

I look

(proceeded Lord Barnham); only when they achieve the

the house, and that knows for

ac-

1925

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