1924-12-02 — Page 2

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UIGKLANTWERZ

OUR LONDON, LETTER.

NEW DEPARTURE, IN. GENERAL ELECTION FIGHT.

PARTY LEADERS SPEECHES BROAD CAST BY WIRELESS

FROM OUR OWN CORRESPONDENT:]

LONDON, October 1st." WIRELESS AND POLITICS

41

THE CAMPAIGN AGAINST LEPROSY,"

This week Dr. Robert. G. Cochrane, son of. Dr. Thomas Cochrane, the founder of the Union Medical College at Peking, leaves London for ladis, and afterwarda the Far East in connection with the fight now being waged against leprosy. The journey is made under the auspices of the Mission, to Lapers, who consider that as the diseams is world-wide the best way to tackle it is to co-ordinate efforts. in a world-wide effort. There are some- thing like three million lepers scattered about different countries. the majority being in India and the lands further East.

For the Brst time we have had politient speeches by the big men of the rival parties broadenst in a General Election. Whether the practice will become an established rule in the future remains to

I understand that the Mission desire be seen; but it is of interest to note the to sea that the utmost is done for lepers very different impressions created as a both physically and spiritually, and the result of this first experiment. To Mr. way to do it is to pool experiences. Re- ferring to this subject some time ago, I | MacDonald "as Prime Minister pride of mentioned the good results that have been place was accorded. He Had the privi- discovered from the injection of lapers. lege of priority over the other leaders of with specially prepared oils. Cures, said to be permanent, are claimed in quite parties. He went down to Glasgow and a number of cases. The treatment opened the election campaign in a being carried out in India, China, and the Philippines: and Dr. Cochrane will, speech that WDS most decidedly Jol in the course of his world tour, visit i a success. Millions listened-in to what the stations of the Mission to Lepers. was a veritagle harangue, denouncing When in China be will engage in research his opponents because. forsooth, they werk at the Medical College, Peking. had unfairly refused to let him and his VALUE OF ADVERTISING.. supporters remain longer in office.

There was an interesting gathering the other night at the Savoy Hotel in Lou-. That was his argument, whereas all the don when a dimer was given to the or facts point to the contrary. Ho resignedganisers of the recent Advertising Con- vention As everyone probably knows. rather din face an inquiry into the the Convention was a great success, and Campbell case, and because, also, it was the American advertising men-who are prnetically a foregone conclusion that commonly reported to know the last word about all that appertains to publicity- the Labour Government would have gone went home immensely impressed by want down over the "fake" Treaty with they had seen and heard while in Lon- Russia. Ia accents that reached a credo. It has been well said that we live sendo of vituperation, Mr. MacDonald an age of advertising. It is absolute. denounced his opponents for getting rid, y necessary to successful business enter. as he alleged of a heaven-sent set of prise in these days, Great conceros have legislators. It is pretty certain that the beer built up on the right use of adver Premiers broadcasting effort has cest tisement space in newspapers; and, ac- his party an incalculable number of cording to Sir William Berry, who pre- votes To listen by one's firestle to a sided at the dinner, the stupendous sum man shouting abuse at a meeting hugi million pounds is spent every year dreds of miles away, and having the con-

in this country us advertising.

The pages of the newspapers are the sciousness that, like yourself, millions all

This is a over the country are also listening, leaves shep-windows of commerce.

fact that is being grasped more widely a decidedly bad impression.

and intelligently by business people as THE OTHER STYLE.

time goes on. Mr C. Harold Vernon. In marked contrast

to Mr. Mac- chairman of the London Advertising Donald's speech seething with indigna Convention, attributes the success of that tion we had Mr. Baldwin and Mr. As great gathering of publicity experts from quith putting the case for the Conser-all over the world to the successful way vative and Liberal parties. The fornier the advertising clubs and societies had spoke in a clear, deliberate resonant advertised advertising He further sug- voice, and his style and manner were gested that, the British Government both well suited to the specia: circun- should advertise the advantages of British And, stances of the occasion. He appealed to goods over foreign manufactures. the common-sense of his anseen hearers, of course, the chrious way to do this persuasively stating the Conservative successfully is to make full use of the point of view of the political situation, facilities offered, by the Press in coun- The impression "created was decidedly tries abroad.. good. Then a few nights afterwards we THE HOUSE OF LONIMAX, listened to Mr. Asquith, and I have no The reading public at home and abroad hesitation in saying that he was the best may note with interest and pleasure that He is a master of logical statement of the publishing firm of Longmaus Green facts in an argument, delivered in the & Co.. completes 200 years of business bis- grand manner of the old-time Parlia tory this month. On of the notable mentarians. Whether you agreed with achievements of Longman was to assist him. or not, it was a rare pleasure to in starting the Times Many of the great listen to the Bow of perfect English that names in English literature have been charmed the ear even if it did not, in associated with the firm in the relation- the case of some whe beard, convince the ship of publisher and author Longmans understanding,

published Wordsworth, Southey, nod The effect of these three speeches upon some of Scott's novels. They have always the General Election cannot be accurate had a reputation of doing things hand- ly estimated, and will possibly never be somely. One of the partners was out one known. But the innovation is vast and day riding with Scott when Scott's horse far-reaching when one considers that broke down, and, by way of compensat- through the medium of wireless mailing him for the ins of his steed, the firm lions of voters have been enabled to hear the spoken word of the leaders of each Bransfully added on a hundred pounds

to the price they had agreed to

par for party in the State.

Of course, every the Lay of the Last Minster!! body can read the speeches in the news

Iz is recalled that Longmans, paid papers, but there is a sense of personal Diseli $10.000 for Endymion, ♫ appeal in the speech that is heard as is delivered word by word. No printed of doubtful merit which involved the publishers in loss. It is to Dis- report can convey the subtle shade of rul's credit that, astute man of busi- meaning that one gets from even a slightness that he was he offered to let there inflection of the voice of a speaker, and off as regards the deal, but they refused this was made possible this week by the on the ground that a bargain is a bar-

wonderful wireless arrangements,

SIN PERRY SCOTT.

sit.

gain and pail him in full. For the third and fourth volumes of Macaulay's Tributes of sincere admiration are paid History of England" they paid £20,000; in the Press to the work of Admiral Sir and lovers of Macaulay will marvel that Percy Scott, whose death is announced he ought there was no money in the and made Do Lays of Ancient Home this week. His name will long be remem- Į bered in the Navy for the effective man- terms about payment. But the publishers ner in which he revolutionised gunnery played the game and gave him the copy- He introduced the well-knos director ht after the first edition bad been issued. This give an appropriate an- system of firing, which was adopted not only by the British Navy hat through swer to Byron's gile.Now Barahbus out the world. Ealeging the Service in was a publisher."

1860 at the age of 1 his period of ser. THE LAURENTIC'" GOLD.

ing

mnu's courage and perseverance, and niso

vice covered ball-a-century. It was dur A romantic story of the gea, and of

the South African war that he made his name, by contriving to transport sin. and 4.fin. guns from the Fleet for use

of the increasing power that is now possessed over the forces of Nature, is

in the defence of Ladysmith. In recent contained in the brief announcement in years he had been engaged in contro. The papers this week that the salvaxe versy over the fighting value of battle work on the liner Laureatic las at last ships, his opinion being that these great been eaded. The ship was sunk by a leviathans are obsolete owing to the submarine during the war of the coast arrival of the submarine. Naturally, of Northern Ireland in 20. fathoms of

C. E. WARREN & CO., LTD, there are those who differed from him, water. She was outward bound for Ame

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but although bia anti-Dreadnought cam-rica, and in her cargo was the alluring paign cannot be said to have made much sum of five million pounds in gold..... headway his criticisms and suggestions, The Irish coast is rough, and the tides enforced with vigour and freedom of run swiftly, so that at first it was language, had the effect of keeping thought an impossible thing to salvage Naval matters well before the public, the precious metal from the bottom of which is all to the good..

the sea Nothing was done till after the Sir Percy Scott was quite a little man, war, and then a start was made with shorter than Lord Roberts, and it was the assistance of the Admiralty. The almost disconcerting for anyone knews-bullion had to be bewn out of the hull- ing his eminence as a Naval officer to that had been battered and twisted by the meet him for the first time. A news explosion of a tropedo, and by the swirl paper interviewer, for instance, calling and surge of the sea currents for several At his house in South Audley Street in years But the divers cut their way the morning would invariably find him through the structure of the Taurentic Then in pyjamas and dressing-gown, which till they found the strong room. made his inches wem fewer than they then made a hole, through the steel of were. But he always retained the quar that well-guarded apartment, and so came ter-deck" manner. Good morning, he to the gold: vend would bark, What do you want? The bullion was all in bars to the aum- with the emphasis on the personal prober of 154, and of this number the divers noun. It was decidedly disconcerting, have recovered 128 bars, representing 44 But despite his gruff manner he was million pounds. They would have worked Fenily a most kindly little man. He wore till the whole of the gold had been re a moustache, which, of course, is against covered but for the fact that storms swept the rule on the subject as set forth in the shingle into the working place in the King's Regulations, and I believe he was wreck faster than they could clear it the only naval officer who did so without out. Altogether it is a marvellous story rebuke.

of skill and endurance.-H.E.

1924

WORLD THEATRE.

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