1924-11-26 — Page 2

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2

THE

THE WINE OF DEVON

Carr's Gold Medal Cider

The Pure Fermented Juice of English Apples.

Cider Cup for Picnic and Evening Parties.

Here is an Expert's Cider Cup Recipe: Slice two inches of cucumber very thinly and put in a jug with 1 oz. of castor sugar and a sprig of mint, pouring over these half a wine glassful of sherry and a quart of Cider, and adding Two bottles of Soda Water. Cover the jug and place it on ice for about two hours, then strain out the mint and cucumber and serve.

Price per dozen pints, duty paid $7.00.

Tel No. Central 135

SOLE AGENTS:

GANDE, PRICE & Co., Ltd.,

WINE MERCHANTS.

HONGKONG.

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MARTELEQUR KAŻM POR

HAS. THE EXHIBITION JUSTIFIED" ITSELF?

EXCELLENT BUSINESS

PROPOSITION.

The British Empire Exhibition has run ita course so far, that is, as 1924 is co- cerned. The time is at hand when some thing in the nature of a balance sheet must be struck, not only by the Exhibi tion organisers, but by individual ex- bibitors, and the questions be answered: "Was it worth while. Have known re- aults justified the great experiment What the effect of the Exhibition has been on the thirteen or fourteen million visitors can only be matter for speel lation and opinion. That it has been a great educational force is unquestioned; that it has generated a sense of Empire in thousands who hitherto bad given go thought to the Empire's story, the achievements which have made it what it is, or the possibilities of the future is fairly certain; that it has been an object lesson not to Britons alone is undoubted. It has been the occasion of reunions which cannot fail to be of the utmost significance to Empire unity, and it has attracted so many people to London that the crowd of visitors have been hailed as proof of the popularity of the Metropolis as a holiday resort! From the senti. mental point of view it has been a trium. phant success, which even the ecera tricities of the British climate could not discount. It would have been worth while on, that ground alone.

+41

NEW INDUSTRIES STARTED. But has it been worth while from the strictly business standpoint? As to the results for those who backed the enter prise we can only hope that they will not have serious cause to be dissatished. As to the results for the exhibitors. thers is reason to believe that they were so instantly satisfactory, that not long alter the opening many who, having no faith in the Exhibition, had refused to come in, were eager to know whether space could still be found for them. A more conclusive proot of the business-getting capacity of the Exhibition could not be conceivel. The Prince of Wales happily summed up the Exhibition as the Em pire's shop windo; it has been some- thing more than a display; those who came to see have stayed to buy or to order. For years to come the business opened up at Wembley will react on the work-a-day lives of men and women thou sands of miles distant, and it should be many a long day before the benefits of Wembley will be exhausted. Established industries have made new connections; Thus a new industries been started. modest decorative exhibit of cel-grass from Newfoundland has brought orders for such quantities of the weed for stuf- ng and packing tha: it is anticipated 100.000 tons a year will be consumed in Europe. Some banks of copra rope from Malaya have been used for thatching and a new line of business created. Cyprus is said to have been overwhelmed with orders from Czecho-Slovakia, with whom the Island had not hitherto had business relations. Products and produce

of the Dominions, of India, and the tro- pical colonies have become familiar to merchant and public alike, as the crafts manship, the skill, the resource of the manufacturer at home have astonished thousands of visitors from overseas. In South the Canadian, Australian and African Pavilious the crowds have some- times been impassable, and the mere re- cord of cash sales has been a pleasing surprise. In the British Government Pavilion, the Inquiry Bureau of the De partment of Overseas Trade, has been kept busy, and introductions have been effected, from many of which good busi ness will doubtless follow, if industry and enterprise do not default.

GEATIFYING REPORTS.

Especially gratifying are the reports from the different sections. Take an in. alance.or two from Canada: A dried milk dealer has sold to a British firm his out.. put for the next five years. valued at 600.000 dollars; a fruit frm has secured such a number of valuable orders" that 'it. has decided to spend 100,000 dollars in establishing itself permanently in London. "Orders given," one of the Canadian Trade Commissioners says, include flour for Cyprus, egg packing cases for Lancashire, maple wood for boxes for Berlin, Canadian spruce gum for London oil refiners, butter connections for Swit- zerland, rolled oats for Ireland, wooden spokes, handles and bobbins for Winder. for Rotterdam, mere, manganese ore woods for Budapest and Amsterdam. tennis frames and hockey sticks for India, oil stores for South Africa, and so on. The list might be extended almost indefinitely, I should think 75 per cent. of our enquiries cope from business men operating in foreign countries, from Japan to the Persian Gulf, and from South America- to Scandinavia."?

AUGITALIAN: FLUIT BOOMED.

Or take Australia, New Zealand, and South Africa. Australian fruit bas boomed; since the Exhibition opened up- proximately twelve hundred tons of apples have been sold in small parcels; from 50,000 to 50,000 cartons of Aus tralian dried fruita have been disposed of weekly; Australian wines have ad- mittedly received their biggest advertise- ment; the merits of eucalyptus oil have been made known by the half million bottles disposed of at the Exhibition; so, too, with fruit juices, of which some 15,000 gallons have been sold. Much pre- judice na to Australian and New Zea land ment has unquestionably been re- moved. New Zealand butter, hitherto branded as something else, and retailed as a blend, has been purchased at the rate! of 3,000 packages a week, and both shop- keepers and the consumer will henceforth deal with New Zealand butter as such. New Zealand honey with its taste of the sunshine, has been sampled with such success, that 25,000 packages have been sold, and many honey caters in futuro will demand New Zealand honey and be satisfied with none other. South Africa, in the same way, admits that she has never had so effective an advertisement

The" samo,

for her varied produce; its valum can scarcely be over-estimated. story comes from the Indian pavilion, from the Burms pavilion, from the West. Indies, West Africa, and others. What was said by a Gold Coast official is no doubt true of every section: We have dong more to make known the resources and potentialities of the Gold Coast in six months through Wembley than we could have done in ten years by any other

moans.'

TRIBUTE TO BRITISH ENTERPRISE. Need more, be said in answer to the Exhibition has question whether the justified itself? Yet these items might be supplemented indefinitely. To add to them could only emphasize the tribute which the record constitutes to the fûre- sight, the initiative and the enterprise that secured to the British Empire the Eras big business move made after the War had reduced the affairs of mankind to chaos. Trade returns are tangible things, and tangible things with others to follow. An order for one line secured now, will be but a stepping stone to orders for other lines so relations become more intimate; in business it is la pre mier pas qui coute. Le premier pas has But been assisted by the Exhibition. tangible advantages are not the only rection in which the Exhibition has justified itself. The Conferences on Em. Pe resources and methods of exploita tion, the Empire Pageant with its moy. ing, pictures of the romantis past, the Civic weeks, the Women's week, the Jamboree of Boy Scouts from the Seven Seas, and the rest, all have contributed to make the goodwill in the balance sheet a real asset. As the Empire at the end of the War was not quite the same that it was at the beginning, so as the result of the Exhibition the Empire will, far masses of the British peoples, he in November, 1924, a more concrete fact than it was in April.

THE WEMBLEY HABIT. In a delightful article on The Wam- bley Habit, the Times suggests that the reatest of all in the Exhibition's tale of habit-making is that of seeing the Empire with a fresh and corrected eye.

It is a salutary shock to have to search diligently, at a British Empire Exhibi tion, for the British Government Favi. lion; to Bud it eventually, in ag dominat ing position at the centre, but far away on the fringe of things; and to see it. for all its leonine simplicity and intrinsic interest, outmeasured and outshone by many a Dominion building. The un familiar perspective and propertion give food and life to thought. The Wembley habit is the surest precipitant of that cloudy view of Empire which sees in its distant lands little more than sources of a certain amount of wheat, wool, and mutton, and divides their inhabitants roughly into bands of athletes, curiously nicknamed, who appear from time to dis türb our dream of supremacy in sport, white men, wearing strange hats and speaking quaint variants of the Mother- tongue, and black men of every shade. All such haziness Wembley dissolves into clear views of infinitely various, but highly-developed and intensely self-res pecting, individualities." The Empire hins heen thrown into a perspective at Wembley which, one hopes, will have done more than Mr. Joseph Chamberlain or the Great War itself to make it a habit. of the British peoples henceforth to think Imperially. Notes first sounded or first hear at Wembley will long reverberats in British consciousness.-EDWARD SAL MON in uited Empire.

MARTIN'S

i.'

APIOL & STEEL N

Sure and certain for all Female complaints. Every lady should keep a box in the house.

Chemists and Stores sell them throughout the world. Proprietor: MARTIN, Chensity Southampton, England.

THE

UNION OF SOUTH AFRICA FOR RESIDENCE, FARMING, TRAVEL

The Union of South Africa is a seat af Western culture and civilization. Europeans have been settled there for nearly three centuries.

IE

It is a country that merits the attention of those Europeans whe con- template leaving the. Far East. they are retiring on pension, there ace many pleasant South Afrieza towns in which to live. Or if they seek a career, and have a moderate capital there is scope in South African farm- lag--for instance in fruit-growing.

The climate is good. It is sutiny but temperata being neither inclement la winter nor oppressive in summer. It is a genial climate in which Euro- pawns, including women and children, thrive without periodically going abroad.

Educational facilities for the young are 'excellent. The larger towns are wp-to-date and well-equipped. There té með aumerous resorts-mountaia, river and marine, for an occasional change. In short, the Union of South Africa ---·la a more than ordinarily attractive country for those who have an assured income or the capital with which to start a career,"

A comprehensive official publication on the subject is being ismad. It con tains, for twenty typical South African towas, specific data about climate, environment, amenities; housing, Cost of living, servants ; and generally much information as will enable enquirers to judge urban residential conditions in the Union of South Africa. Explana. tory publications, on farming are also available.

Apply to the Fubiicity Agent, Office of the High Commissioner for "the Union of South Africa, Trafalgar Square, London, W.C.z. WD,

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