1924-11-19 — Page 3

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THE HONGKONG DAILY PRESS, WEDNESDAY, NOVEMBER 1918,

Foamite Firefoam

THE MOST EFFECTIVE FIRE

· EXTINGUISHER.

SOLE AGENTS FOR HONGKONG AND SOUTH CHINA:

THE UNITED - ASBESTOS ORIENTAL AGENCY, LTD.

Tel Central 236.

FIRST NATIONAL PICTURES,

FIRST NATIONAL

PICTURES

2, Queen's Building.

QUEEN'S

POSITIVELY LAST PERFORMANCES

TO-DAY,

at 2.30, 5.15, 7.15 & 9.15 p.m.

Will Not be Shown Elsewhere in Hongkong JACKIE COOGAN

IN

'DADDY."

ADDED

ATTRACTION

at 5.15 & 9.17 p.m.

Miss BESSIE LESTER

New Character Songs, etc.

Mr. THOMAS ASTROFF.

Classical and Oriental Dances.

QUEEN'S

BENSON'S WATCHES

LONDON

MADE

Kzeni_all_others for Accuracy, Durabiäty and Strength.

Is Gold Cases, Crystal Glass from £14.

"Hunting or Half Hanting from £18. WARRANTED TIMEKEEPLES.

Gold Chains from £3..

New Pkwatrored Bank of Picket, Watches and Chains Ringe (with nixo card) Jewels, etc., Sentilom alvás kaper. Orders may be executed on the V P.P. or CO.D. System (Cash on delivery) ware available. Watches and Jewellary sent mustags and insurance five at gur viak arid expornd.

J. W. BENSON LTD,,"

62 & 64, Ludgate Hill, E,C,4, England.

Twice Daily

I

THE STAR

ENORMOUS SUCCESS

07

THE LITTLEJOHN REVUE

FIRST NATIONAL PICTURES,

FIRST NATIONAL PICTURES

Gold za Hinte

£14.

3.30 315

A Compact and Selected Company representing Music Hall Stars from all parts of the World, on their Second Year of a World-conquering Tour.

COMEDY

| BURLESQUE

NOVELTY.

Frank - LITTLEJOHN— Melba

The Novelty act De Luxa, backed up with a Betting of a Million

Rhinestones,

The Most Navel and Most Beautiful Act in the World.

MAY REGAY

Queen of Variety in a Bong and Dance Noralty that excols aayibing over

seen in The Orisat

IVY NICHOLLS

Tate principal in “ROUND-IN-FIFTY," London Hippodrome, in

Berns of Character Songs and Impersonations.

MINNIE and WINNIE

Two Girls and a Baby Grand Piano, in Song and Storys LOPEZ and NICHOLLS

The Dippy Mad Conjurer and his Pretty Maid in a Series of Novelty Co

juring, Juggling, Acrobatis Featu, eta.

MISS BERYL SCOTT

Charming Exponent of Music, Melody, and Mirth,

LITTLEJOHN NOVELTY REVUE

A Distinctly New Ides in Entertainment by the Entire Company

POPULAR PRICES:—

MATINEES : 60 cts & $1; NIGHT: 81.00 & $1.50. BOOKING 17 MOUTRIE'S AND THE STAR

WHO READS, MOST‍?

BIG NEWSPAPER SALES,

BRITAIN'S STRIKING RECORD.

There are 9.008 daily newspapers in the United States, with an aggregate circulation of 31,450,000. Is the British Isles there are only 153 daily newspapers, but their aggregata cirenlation is nearly half that of America's 2,036.

There are no newspapers in the United States whose circulation compares with that of the Loudon Daily dieit, and scill less with the 2,000,000 circulation of the Sunday Pictorial, the foremost of the two Sunday picture papers published in London.

The reason why London newspapers have a larger circulation than the papers of New York is that the population of Great Britain is concentrated in a com- paratively small aren, whereas that of The United States is" scattered. The Caited States is a country of vast dis- tances, with a population si timos greater than that of Great Britain, scattered over an area 25 times na farge.

In Great Britain there is a population of 700 to the square mile, linked up with the most perfect railway system in the world, which enables London papers to reach the most distant parts of the country in comparatively brief time." In the United States the population is only 3 to the square mile. For these reasods, New York is not a dominating news-. || paper centre in the way that London is. Every big city in the United States is served by its own big dailies, and takes no interest in dailies published in New York.

In spite of the fact that newspaper advertising is more extensively developed in. America than in England, there are ao pewspapers in · America which can. command the rates charged by the Lon- don newspapers with big circulations. The Sunday Pistorial, which is owned chiefly by Lord Bothermere, who also has the controlling interests in the Daily Mail, charges £1,000 a page, though its pages are less than half the size of the | ordinary, daily papers. Its advertising

rate works out a little less than £19 per single column inch. This rate is nearly five times greater than the highest rate charged by any American news. paper.

ADVERTISING EXPERTY MEET.

These facts were disclosed "in the course of the sittings of the Advertising Convention held in London a few days ago. The convention was attended by delegates from all parts of the world, but nearly half of the total of 4,000 came from the United States and Canada.. After the opening session the Convention divided into 15 sections, and during the four days that the proceedings lasted over 300 papers were read by delegates.

The fact that newspapers constitute the cheapest and most effective advertising medium was emphasised by many dele- gates. Mr. William H. Rankin, one of the foremost experts in America, dealt with this subject in the course of his ad- dress. He said that the newspaper went. into the home on the invitation of the occupier, and was paid to go in. That

Was

one important respect in which newspaper advertising differed from postal advertising. Moreover, newapaper. advertising WIS cheaper than other

mediums.

A national advertising campaign, cover- ing the hundred largest cities in the United States, could be carried out at a cost of £20,000 to £100,000. The Ame- rican advertiser who desired to carry out a national campaign could buy a full page of a newspaper delivered into one home for less than half a cent. That was the cost of the white space." It took brains to l the space, and that was where the advertising man, the adver tisement writer and illustrator came in.

HIGHLY PAID WRITERS."

The business derived from an advertise- ment was in proportion to the ability of the man who wrote and illustrated the copy. One man could make the space purchased at less than half a cent worth five cents to the advertiser; another man might make it worth a dollar. That was why advertisement writers in America were being paid salaries" of £2,000 to $20,000 a year. He thought that ever at £20,000 a good man was underpaid.

Mr. Rankin mentioned that Dewpapers which were the best advertising medium, The were, advertising in their rivals. New York Times has found it a paying proposition to advertise in the New York Sun and the American. Lord Bothermere's Sunday Pictorial began its successful career by a full page adver- tisement of ita Erst issue, in every daily newspaper in Great Britain, at a cost of £250,000.-Sydney Sunday Sun.

'CINEMA NOTES.

THE CORGNET,

Starring Virginia Valli, certainly one of the best, and surely the handsomest

Obtainable at LANE CRAWFORD LTD Tabaqueria Filipins, Greco Egyptian Tobacco Store, and all high-cla's Tobacconists,

At 95 cents per tin of 50

1924

Valued Friends

Real friends, once made, never change, Friends are rare and very valuable.

They're like Kensitas, sir, always the same and never depreciate.

星

That's why people always stick to Kensitas

when once they try them.

They have discovered that Kensitas are

'as good as good cigarettes can be,”

Jenkyn

Manufactureva21⁄2 WIX & SONS -Lai • 1946-4 PICCADILLY-LONDON:W.1-ENG. #solesale only: DONNELLY & WHYTE, Distributors for Rougkang, and South China.

1 QUEEN'S BUILDINGS. Telephona: Central Ki

Kensitas

the preferred cigarette

The Day of the Knight is Here !

IT IS THE

WILLYS KNIGHT

Simplest and most trouble-free type of motor ever invented.

It has the most distnctive and gracefully balanced body of any car

in the market.

-The Willys-Knight car is the four cylinder motored car that makes the six

unnecessary.

The Knight motor is steam principle. The valvus mio two cylindrical sleeves with rectangular slot or ports which when they register with each other and the ports in the block allow the ingross and egress of the games without obstruction. These wile open passages, particularly on the exhaust side, permult a more thorough cleaning of the burnt gasos from the combustion chamber than any other type of motor, so that every ounce of energy nyulable is mtibsə, from the explosive mixture, which gives us such tremendous power

•

2-It has no valve to grind and no carbon to clean.

BCV The combustion chamber is completely surrounded by water and an alloy piston noted for its great he radiating qualities is used so neither the combustion chamber nor the head of the piston gets hot enough to bake the residue from the exposed gases to form carbon while there is still enough heat maintained to handle the explosive picture effectivály,

-It is the only type of motor that improves with use

While carbon can not form in the combustion chamber, still a pertain amount of the residus from the barat gases works up behind the wide sealing ring in the cylinder head and this building in process obtains, it keepa parking this sealing ring more tightly against the inner sleeve until it sompletely wils the compression chamber developing more power with every mile the motor is drawn.

-It is the only type of motor that wears in while other wears "ont,

All parts

in the Willys Knight car are assembled with wide clearance between each other and oil is forced into these clearances under heavy pressure so that the entire assembly is lapping or wearing in on these heavy films of oil instead of wearing out. In other words, every baaring in this motor is an oil bearing instead of a matad to metal bearing which is necessary in the construction of a poppat valve motor in order to keep it quiet with subsequent quick

wear and noisa.

·

It has eliminated orta hundred and sixty two quick wearing parts necessary in the operation of a cylindarað“ poppet valve motor. There are no hammering parts with a came striking against push rods, push rods agaiżet valve stems, or valve heads suapping back into their seats through this medium of heavy springs, sta

THE MERCURY MOTOR CAR

Sole Distributors.

59-61, Des Voeux Road Central

THERAPION N0-1 THERAPION NⱭ.2 KOHERAPION NO3

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FINANCIAL `SAYINGS OF THE WEEK.

of the new recruits to the Silver Screen, There is no doubt that arbitration is the Coronet's change of programme is becoming more and more a practical one of tingling thrills, with the seductive method of settling disputes.-Mr. Tom title af The Signal Tower." The little Shast. Theatre which shows the big pictures has

re

"German" scientists who have hitherto

ore this shown pictures with what may be fought so stranously for protective termed a railway interest, but none more tarils have now come out against the pre-

with thrills than And

Tower Bealism has been sent high tariffs-Dr. Dernbury a

German Colonial Secretary)." brought to perfection and when it. membered that Wallace Beery, surely the greatest "villain" on the serbell ba

THE WORLD THEATHE. responsible for the roguery, realised that there will be no half mea-

Broadway knows no closed season. mures about it. The same also applies Continuous is the life: its pulse beatas regarding the love interest. Those who ceaselessly. At all hours of the night, as had had the good fortune of seeing Virginia of the day, it swallows up its millions of A Lady of Quality will not pleasure-seeking votarica, and vomits need to be reminded that she is an artist them out of its theatres, cafes, and dance and that a finished perv halls But is never closes. How it

it

∙at

to bar finger pected at her hands, moves, and what sort of life it lives, is formance may Our strip of railway leading to and fin- shown in Broadway after Dark, the ahing at Canton gives us a small insight screen version of the Owen Davis melo to the lure of the iron road but is not drama, which is

abown

the World

the world, especially those

The Great

Bell in America

attend This picture therefore will be an educa-ed by every Broadway tion as well as entertainment. The in every detail fashionable studio #topicals? will, as usual be found up to parties ara contrasted with the cris-

* date, and with their own particular attence of the hall room boys and girls traction, to say nothing of the orchestral in short, it is New York as it is o masio

heterogenous kalcidoscope of emotions.

to be compared with the great lines of Theatre totora cerity is shown

YA

SHANGHAI MUNICIPAL ELECTRICITY DEPARTMENT.

The Undermentioned Plant installed at the FEARON ROAD

GENERATING STATION is FOR SALE.

Two Babcock and Wilcox Water Tate Marine type Boilers, each capable of espor ting 24,000 lbs. of water per hour, complete with Eccremisms and Superbeates forming sa integral part of each Boiler. Chain Grato Stokers with auxiliary driving Shafting and Motor. Working Pressure, 160 lbs per sq. inch. Superheat: 100',

Two Steam Driven Induced Draft Fani (Allen Compound Engines).

to mach boiler,

One Steel Chimney-60 feet high by 11 feet diameter, complete with connecting Fin Three Direct Acting Boiler Feed Pompe by Clarke Chapman,

Ons Feed Water Heater,

One Paterson Water Purifying Plant,

Two Belliss and Moscom Triple Epansion Engines, each driving one ECO R.W. Brace Peebles Direct Canent Compound Woord Generaler: 120 Volts: Fach Fet is complete with Candenser, Air and Circulating Pamp and Motor.

All Steam, Ford, Water and Drain Piping and Steam Trapa in connection with above plant.

"

One Ewitchbeard complete with Controlling Ewitchgear for two €10 E.W. D.O. Genizators.

All Available Spare for the shore Plant,

One 6 ton Overhead Hand Operated Travelling Crane, Span, 39 foot.

The Flant, which will be released on January 1st, 1925, is in First Class Condition and. can be Inspected or Feen on Load by Appointment. Fuller Particulars and Fermits to Inspect can be obtained on Application to the Undersigned to whem all ( Fore thould be ̈nddressed. · Offers should be sent in Not Later Than 11, am? THURSDAY, DICEMBIR -127, 1924

Ton Erzctricity Dzraxımkat do not bind themselves to accept the Highest or say Tender,

O S. TAYLOR, MLEE, FEL ALEE,

Acting Engineer-in-Chief and Manager.

17. Kocenow ROAD,” SMANDWAI, November 10th, 1924.