1919-04-25 — Page 6

B

THE HONGKONG DAILY

DODGE BROTHERS

MOTOR CAR

Its Goodness is alone responsible for the unnsnal demand that has existed right from the beginning.

Nothing has ever disturbed the demand for this Car. No outside conditions, particle. The people no conditions inside the industry seem to slow it up want the Car more intensely at this moment than ever they wanted it before. The Car has reached the stage when its sales are almost automatically increased. "By this we mean that one sale is afinost certain to result in one or two other sales.

I

There is

a very pronounced and definite public opinion now in this country concerning the Dodge Bros. Car.

People seem to know that Dodge Brothers' idea, from the very first, was that if they built the Car right, nothing else mattered. It is the quality revealed in its performance which makes the price impressive. People are attracted hy something more than price: it is the internal and external excellence which characterises the Car.

The high price it demands when sold second-hand increases the respect in which the Car is held.

It would be hard to find a truer test of enduring worth. People are not eager for used Cars unless they know that such Cars have before them a long life of satisfactory service.

And so the Dodge Brothers Car is bought, not apon pricë, but upon the quality and vain that it embodie".

SHEWAN, TOMES & CO.,

"ASAHI BEER

"

PILSENER BEER

PRIZES

ASAMI BEER

DAI NIPPON BRE

SAHU

LAGER BEER

SPECIALLY BREWED

WERY

FOR

EXPORT.

COMPAN

SOLE AGENTS --

APAN

MITSU BUSSAN KAISHA

AGENTS.

ESTABLISHED

1814 TOO FEARS 1914

100

JOHN

HADDON

AND CO.

Export and Import Agents

For ONE HUNDRED YEARS in the CITY OF LONDON we have acted as Buying and Selling Agents for Traders,Storekeepers, Growers of Colonial Produce. Are you requiring the services of London Agents to promote your interests? We shall be pleased to enter into correspond- ence with a view to arranging to mutual advantage,

terms

CASH

BANK CREDITS ARRANGED, ADVANCED

AGAINST SHIPMENTS.

JOHN

HADDON

CO

Colonial Merchants and Produce Agents,

BALISBURY SQUARE, LONDON, R.C.

PRESS PRIDAY, "APRILAZ ZÖTR

VISCOUNT NORTHCLIFFE.

A CHARACTER SKETCH.

(HYT. RAYMOND, ]

· 1919.

HOW TO BE A MILLIONAIRE CUTLER, PALMER & CO.'s-

I am

guided his life was nach on a par with that about genius.

I have the secret from one of the richest and most successful men in Amerien (writes. ", M.CL in The Daily Express). Four years ago Viscoung Nurtliche He lived and died long ago, so was merely a newspaper miracle. To-day not betraying & confidence in repeating The maxim which many people are speculating, not what he said to me. sympathetically, whether the country would accept him as Prin Minister, with the powers of a dictator, for it is To become rich you must practing understood that he would take office on thrift from earliest days. You must have no other terms. Many others regard his the force of will to deny yourself in present indirect power as one of the chief everything. You must stick at it day and dangers of the State: Outside the circle night, never forgetting. You must never, of his business activities Lord-Northcliffe relax, but save up each penny as if it used to be regarded as a kind of juke. | were a pound."" Now friend and foe-and he has both

He had begun a poor newsboy sell-

in pleaty agree in taking him mosting papers in the street. From that to seriously.

the brat £500 is a tale of long struggle It ans said of Napoleon II, that he and self-tenint and many" lonely and ab deceived all Europe twice: £rs; when he aternious years. No marriage for hini, no pretended to be a fool, and secondly, drink, no tobacco; poor living and poor when he pretended to be

lodging: statesman. Possibly there has been a somewhat could ind a job, he worked all night This man worked all day, and if he similar misjudgment. regarding Lord He saved and painfully sccumulated that Northcliffe. He was certainly under-rst ittle sum. He bought shares Here and there, ten pounds worth at a time. rated in his vigorous youth; it may be I don't propose to follow the ramifica- that in middle age the blaze of his prestions of his fortune, but in it he always

denied the element of luck. tige is too blinding for a reasonable I was not more lucky than other Testimmte of his real qualities. part men," he said, "but I was more parsovers from the artist sort, be is, of all the merritt and perseverance and again

I ever met, he who best kätisfe, my con. ception of genius. I hasten to add that I reject altogether the definition, of "genius as the capacity for taking inänite pains, and equally Carlyle idea of it as a general power of intelligence cap abla alike of writing Shakespeare's son- gets or ruling a State. Lord Northcliffe's genias is like that of certain men fox, games of war: it can co-exist with some thing very like general mediocrity. Lord Northcliffe's gening is perhaps as narrow

that of a great chess player. But no body who has had the privilege of observ. ing his methods as a newspaper man-he is very much more than a newspaper proprietor-can possibly fail to acknow ledge a power quite different in kind as well as in degree from mere business or professional acumen.

Lord Northcliffe, in his proper busi, ness, bag the gift of intuitive perception in extraordinary measure. He porsenses

thrift, thing.

These qualities accomplish any.

NAPIER

JOHNSTONE'S

SQUARE

BOTTLE WHISKY

NAPIER JOHNSTONE'S

SQUARE BOTTLE WHISKY

SOLE AGENTS IN HONGKONG AND SOUTH CHINA

BANE, GRAWFORD & CO.,

af from Acz. WINH MÜROBANTI,

I know another man, seatedly less UNUSED BRITISH COLONIAL, wealthy, who began life in the same from the other. bumble way. His advice did not differ

"Hard work." he said: there is 'nd other secret to success."

of popular adoration, but there are low A millionaire is, perhaps, not an object of us who would not be glad to share his particular form of unpopularity. We bave been told how to get rich. Work in play hours; work overtime; work half through the night,,

Not worth it," some one says; "by the time you have got the money you won't know how to enjoy it. You will be a there machine, never getting away from business."

Perhaps that is true. Our friend was a most unhappy man. He looked unut. terably weary. His money brought him little that interested him. He had not

WAR STAMPS.

ال

Every Unused Postage Stamp tors is a direct contribution to the purchased and retained by Collec-

revenue of the Country. It is a Government security upon which no interest is payable and which the Government will not be called upon to redeem.

GRACA & CO..

Dealers in Postage Stamps, Flower Seeds, Toys, Post Caras,

No. 10, WYNDHAM STREET, HONGKONG.

etc.

a supreme instinct for the right thing in time to cultivate sports or artistic tastes. the sense of the expedient thing. Hol However, our question is not. "Do

you knows exactly what the public wants, or wish to be happy but "Do you wish "If you do, follow rather what the public would want it to be a millionaire 17 it knew how to make its wants known.in "this man's footsteps. Put aside re A good many caterer, in his line are ings, all the relaxations of life, and de

..P.O. Box 650. greation matrimony, tobacco drink, out shrewd enough judges of what the com- vote yourself to the cause.

Save every men man says and fecis to day. It is penny except what goes on bare subsist Lord Northcliffe's special gift that he ence. You may not be happy, but you knows what the tommon man will be will be a millionaire. saring the day after to-morrow and says

motto and device of the master. Qurth

thrall of Cedris than the Carmelits editor of Lord Northcliffe. For Garth could at least think his own thoughts, and the editor's thoughts are prescribed for him

(73.

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it in advance. In great things and small he has always been a little ahead! of his rivals. He was in the forefront of the cycle boom, both as a writer and with his brass collar was less the bozn racer. He was the first to vitalise the old scrap journalism of the Tit-Bits typer to infuse into it, Victorian formlessness and respectability new elements appeal ing-less-to-the middle class than to the It has been said of Lord Northella Co Erst Bower of Board School culture. He that he was the first man to build a aimed at the man in the street," and factory in Bohemia He has certainly bit him hard in every issue of Answers, gone far to industrialising journalin with its strong sex interest," its Five and in doing so has given it a commercial Pounds a Week for Life" competitions, stability and an intellectual fightiness its attention to the "romance "of crime, oddly in contrast. The shares of his con food, and money, and its general air of cerns have more than the solidity of knowingnew,

"Government, securities; it is their editor Answer: was Alfred Harmsworth's rial opinions that fluctuate madly. This campaign of Italy. As its conductor he levity is partially due, no doubt, to the reached the high-water mark of his constitutional jerkiness of Lord North genius, Great men in the making are cliffe', intelligence. He thinks in bead- always more wonderful than great men lines and works in stunts." He has made. After the 18th Brumaire all was been steady in but one thing, the con- comparatively simple for Napoleon; the solidation of his business; and that busi real miracle was his early career. After ness has been largely built up on the awers Alfred Harmsworth could only flexibility of his mind on public ques repeat himself with variations. Hations. But there is possibly another bought the moribund Evening News, reason for the eccentricity of his course. Answerised it, and made it pay. He I said that be greatly admires Napoleon. brought out the Daily Mail as a morning and Dickens. Napoleon shup up the de Answers, with the best cable service puties, Dickens retained through lilo a money could buy. He made one mistake massive contempt for the House of in his penny Daily Mirror for moneyed Communs. From his earliest days. Alfred. women; the moneyed women would not Harmsworth seems to have been equally pay the penny. But that failure he attracted and irritated by politics. He almost instantaneously turned into a desired the double pleasure of despising gigantic success by appealing to millions the game and playing a part in it who had never taken a newspaper before. Though he might speak of the House of Within a week of the change from good Commons as an antiquated vestry, he fashion blocks to poor pictures every tried to enter it through the borough of office-boy and milliner's apprentice was Portsmouth. Portsmouth would have baying

"the world's only half-penny none of him, and from the day of that picture paper." Lord Northcliffe, with defeat he has consistently belittled repre An eye like Napoleon for the "enemy sentative institutions, and alsailed poli- masses, had suddenly guessed that brains are to eyes as units to tens, and ticians of all parties with a contempt sumetimes just, but seldom entertained that the mind too inert to read even a on just grounds. His only consistency serious paragraph may find pleasure in has been the consistency of hatred for news picture and information in it which he has not the industry, or perhaps caption.'

the talent, to qualify, There is some significance in Lord

To some, who knew him best, it was Northcliffe's choice of heroes-Dickens in rather surprising that he should have letters, Napoleon in history. Dickens accepted, first, a baronetcy, and then a he admires for the sureness which he peerage, from Mr. Balfour. In the first aimed at the beart of the masscs, place he somewhat diminished the inde- Napoleon for the way in which he con pendence which he had by this time, after trolled men and got things done. The some attempt to play the party game, truth is that he is himself a sort of com- adopted as his line; in the second, he posite parody of the two men. His mes parted with a considerable source of sage to the common man is perhaps not moral strength. For in his young days" worth delivering, but he gets it delivered, be did stand for a kind of democratic. The things he has got done may not have reality. He has never had much eye for been worth doing, but he has no living the greatest, but no man had a aurer equal in the art of getting those things perception of the more fool, however gilded. Holding himself aloof from And he has also the Napoleonic gift of society, refusing to be entangled in any enslaving the intellect of other men set, baaring himself solely in his wealth without recourse to vulgar tyranny. The and newspaper influence, he might in a Jeauit had to be like a corpse in the negative way have been of considerable. hands of his superior. In the Carmelite service to the country in his part of in- order of journalism the neophyte must dependent critic. But since his ennoble- yield a similar obedience. He must give ment a certain degeneracy has been no not only his work, but his spirit. He ticeable. His campaigns have tended to may gain little or much by the bargain become personal vendettas, Honid no He may rise to twenty thousand a year longer outaide party; his judgments and with a knighthood, many motor-care, and quarrels and party judgments and quer appurtenances to match. Or he may rethough his party consists only of main a mere cog in that great machine. Fode. It is never quite certain whet But on every fragment of human metal any step he takes is dictated by print bas in the fabric, whether common cast-iron ciple; there is always the possibility th or finely lacquered brass, is stamped the he has made a now friend or quarrel'od

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