1915-10-30 — Page 7

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SWAN

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77.5

-Vide Lancet. 71-1

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HOW LONDON RECRUITS FOR THE WAR.

and

An Indian writer, by Mr. Saint Nibal Singh, writes in the Indian Review : ---

No advertising campaign has ever be foro been planned, launched. managed with so much ingenuity, enter- priso, and insight into human psychology as the one which is being carried on by the British authorities to secure recruits for Mis Majesty's Army and Navy, chiefly the former branch of the service,

One seos everywhore the evidences of this gigantic advertising campaign. News papers of all shades of opinion contain columns of advertising of this description, Walls and billboards in cities, towns, and even in villages, are plastered over with recruiting posters.

The most casual observer is struck by the variety of text and illustration, type and colour employed by those who are design- ing this advertising. Taken in the aggre gate, the posters leave no class of people The rich and and no emotion untouched. the poor, the sportsman and the artist, one and all are urged to enlist.

It seems to me that the keynote of the advertising is to impress upon the British mind the primary and essential fact that Britain is fighting, not for the sake of aggression or spoliation, but to defend All small nations and our own liberties,

upon that, fundamental fact,

FIGHTING FOR A WORTHY PURPOSE. Ono of the most telling posters that has been put up bears the following quotation from the speech of His Majesty King En peror George V., in blue letters on a white background:

"COLD-BLOODED · MURDER.

Homember

Germany's Crowning Infamy,

*

Another placard has the picture of the King Emperor and the British Isles print- ed upon it, together with a few chosen words to remind everyone who sees it that his King and Country need every man who can come forward to fight.

In a class by themselves are the posters in which those who cannot, on account of

The sinking of the Lusitania With Hundreds of Wonen and Children. Germans have wantonly wrecked Cities and

Holy Places. Germans ve murder; d. thousands of inno-age, sex, or other disability. themselves fight, are called upon to use those who

cent civilians.

CHURCH SERVICES.

Ez. John's Cathedral, Hongkong, 22ad Sunday after Trinity, 31 t October, 1915. Holy Communion (8.05 a.m.) Matins (11 a.m), Respon es Ferial: Venite, Macfarren; Palms, Glan's of the 31th; Russell Jones and Pƒøj Penodietre, Langdon; Hymnx 429 and 445 (T 997). ETBOLK (5.45 p.m.); Responses, Forial: Pelme, Baitthull, kutiishill, Tarle and Humphreys; Magnificat, Trent (7th morning); Germans have fung vitriol and bluging pet-can join the colours to do so,

Nuno Dimittie, Wesley; Hymns, 227, 19 and 437. NPsalm 147, ver. 17, 2, and 18 One of them simply suggests: rul on the Allied Trcops.

"If you cannot join the Army, try and in unison; Palm 148, verses 1. 7, 9 and 12 in Germans hore killed our Fisher-folk and

desorted the drowning

get a Recruit." Germans have inflictral inspeakable torture by poson gases on our brave 'Troops' at Ypres. Germans have poisoned wells in South

Afric Germins have ill-trented British Prisoners. Germans have a-sassinated our Wounded. These Crimes against God and Man are coal. mitted to try and make you afraid of these German barbarians.

The place to give your answer is The nearest Recruiting Office.

ENLIST TO-DAY,"

As each cessity, has arisen, special For pusters have been issued to meet it. instance. towards the beginning of the War, when the retireil aon-Commissioned Officers were gently needed to train the volunteers, posters were issued appealing to them to place their experiener at the service of their Country in its hoar of greatest peed.

centre

SKEVE THE CENS.

מזון

FIGHTING FOR YOU.

Another reads:

TO THE WOMEN OF LONDON.

Is your "Best Bog" wearing khaki? If not, don't you risk he should?

If he does not think that you and your country are worth fighting for do you think he is worthy of you?

Don't pity the girl who is alone-her young man is probably a soldier-fight- ing for her, and her country--and for

YOU,

If your Young Man neglects his duty to his King, and Country, the time may coms wher HE WILL NEGLECT YOU

THEN ASK HIM TO JOIN THE ARMY-TO-DAY."

In a third is to be seen two women, one dressed in the height of fashion, by ap. pearance besgeaking wealth and culture, the other wearing the clothes of a woman of working class. The circumstances have drawn them sa closely together that they stand with thely arms clasped about each other's waist, A poorly clad boy is stand- ing beside them. The inc are looking down from a baleans upon a line of gel- diers marching away from them, with their backs turned towards them. Across the top of the picture is printed

Women of Britain sny-601"

|

unison; Psalm 149, verses 1, and 5, G. P. in unison; Palm 150 verses 1, 3 and 6 in union. NB-Organ Recital on Monday, Norimber 15th, at 620 pm.

ST. ANDREW'S CHURCH, Kowloon, 31st October, 22nd Sunday after inity. Holy Communia after Morning Service. Morning Prayer 11 a.m. Hymn 637; Responere, Festal Venite, I adle, Juin day; Pralms, of the 31st morning. Chute of the 20th Mornisg ; Te Deum, kuwell, Jones and Pye; Benedictus. Langin, Hymne 4 4 (tune 403 8.m ), 397 and

National 401 Kyne, Vincent

Anthem Evening Prayo 6 pm fymn, 39 (tude 163 m. Responses. Festal; Paalms of the 31st avering Magnificat, Beethover, 27th morning; Nano Dimit, Aylward, 11th evening; Hymns, 562, 492 and 469. National Anthem. Vesper Bymu

St. Peren's CHURCH, West Point. Sun- day, 31st October-o.a.m., Iloly Communion, 11 8.1, Morning Prayer and Nermon. Preacher, RAT. WT. Feather atomne.

UNION CHURCH, Kennedy kend. Sunday, Morning Service at 11. 31st October. Hymne, 389, 9), 270 and 264.

Erening Hyms 384, 215, 11 and 129. Service at 6 Preacher: Rov. J. Kirk Masosactie.

SONGKONG

METEOROLOGICAL

REGISTER.

flongkeng Observators, October 19th.

Recently, a set of plecards have been the literature that is being issued is based designed to afress upon the publie the necessity of immediately increasing the number of shels manufactured in Britain, so that expeditionary Forres and our Alie can excel the enemy in respect of muni The most forceful plreard dealing with this phase of the way shows in the

The base of the tall column in Trafalgar figures

0! * gunner the British worker in ammuni. Square, i top of which stands the statue fnetory. Both figures arof Lord Nelson. is covered with huge bills soldier is bearing the last message of that famous strong and sumple. Th dresed in khaki, He looks every fighter;

"England expects every man this day The wage-worker has his inch a fighter. sloaves rolled b’ck above the elbows. The to do his duty."

Behind the gun-

I am sure every person who, rends the. wo new suking hands. ner are to be seen a number of guns, some simple placards bearing the Prime Min's in the act of ting loaded, others bring ter's words: No pries can be too high init Direction fired, and in the distance, rises the smoks when Honour and Freedom are at Stake,"

is thrilled with the desire to do his "hit "Weather fo cinnon Behind the wage-worker is a Another poster most graphically depicts munition factory, with tall clinmneys from to help Britain fight for King and Coun: the desolation that has been brought upon which the smoke is pouring outs The in- try and the sort of civilisation that that Belgium. It is printed in colours, amongterdependence of the army and the mani-King and Country stand for. which red and black predominate.

tion factory is vividly brought, out in the

"We are fighting for a worthy purpose.tion and we shall not lay down our arms intil that purpose has been fully achieved."

Immediately below it are the words: "To the peoples of the Empire: Every fighting unit we can send to the Front means one step nearer to peace."

I have seen the same sentences printed on a slip pasted upon the menu in fashion able restaurants.

It.

The

UNCLAIMED TELEGRAMS.

The following is a list of unclaimed telegr+ w lying in the Eastern Extension, Australasia en China Telegraph Company's offre at Hous

ong ADDRESS

FROM Cheap Hockahung

Singa ore. Henti Pus, Hougkong Hotel New York

S.1 L'acke Liuf. Edward L. 5 yr e̟,0

U.8. Consul

Corregidor The following in a list of unclaimed telegram. lying in the Great Northern Telegrap Company's office +1 Hongkong-

shows soldiers fighting in the streets of a picture. At the top we rond in big, bald city. Cannon are belching forth smoke.letters the words that the gunner and The buildings are in ruins, A woman working mar are supposed to be saying to with terror written in feature and atti-ach other. They are: We are both needed tude, trying to protect her little one from to serve the guns."

s." At the bottom is the the flying bullets looks in vain for sanetu admonition to the public: Fill the ary. An old man crouches in the corner ranks! Pik up the Munitions!" Wounded and dying men lie everywhere

One of the snost effective posters that has The picture de- just as they have fallen. linentes all the horrors of war as Gerinans been issued was a copy of a cartoon that have been waging it so vividly that it appeared in on of the weekly papers It represented a photographs itself upon the memory and published in London.

Jone soldier trying to hold back an advane haunts all who have gazed upon it.

All his companions in rais ing list. words Join the Army To-Day are not were lying dead about him. He bad ture really necessary to make it carry the mesed about and was standing in a hopeless, sage to the manhond of Britain, which has shown itself ever ready to protect neigh-dejected attitude, gizing towards Eng You could almost hear him groan bours in distress.

as he exela med: "Will they never wine!" The scene that was depicted in one corner of the poster explained why "they" were. not coming to his rescue. A great crowd of young Britons were seated in an amphi-Selmes, Grard Hotel theatre, shouting and applauding, while n game of football was being played for their amusement by British stalwarts whom any recruiting agent would pro nounce "fit."

LUVE OF COUNTRY.

One placard depicts a scene as different from this ghastly picture as the day is dif- ferent from the night. It is a composite picture of Britain. You see forests, fields under waving corn, pastures in which cows calmly eat the lushi, long grass, meadows covered with wild flowers, a cottage sur rounded by a flower garden in which grow roses, holly-hocks and other typical Rowers which are favourites in Britain, a dove cote with pigeons flying in and out of it, and a woman standing by the gate. the hackground, looming above the fields, are mountains. It is a moving pieture, It is headed: Your Country's Call." At its foot runs the "legend-line": "Isn't that worth fighting for?"

In

From the examples that I have given it will be abundantly clear to anyone how ingenions and resourceful is the agency which is drumming up volunteers. Posters have been produced which are calculated to appeal to the psychology al every type of man and to induce women end even children to urge men to enlist. The colours are so chosen, and certain words are so accentuated, that they are scientifically certain to attract the atten tion of those they are intended to

influence.

land

Pro-

This poster proved most effective. fessional cricket and football games are not being played in Britain any more. Some of tla best cricketers, footballers, and other sportsmen are now at the Front. fighting for their King and Country.

BE A SPORTSMAN.

Sengto

ADDRESS

Kim Jong

Barameter L'ampersture Humidity.....

►

Force

Rain........

Previous;On Dan On Date

Juny

st

at 9p.. 6 s.

2 p.m.

25.93

30.01

89.91

79

67 74

48

51

45

ÈNE

North

North

B

0

4

Highest opan sly Tampaṛstaza on 28th.... 79 Lewest open air T mjeriure en 28th .. 71

HONGKONG TÌI E TABLE.

From 10th Octoler to 8th Nvember.

HIGH WATER

Height

Ест Назад..

H'Long.

Muan 01.me

b. m. it in,

6. 6.

2.4

No infer Ligh or low water 31.30 671 13 12 4

nor low water

1157 6 4 11.3 24

'hong

Mitol

Tine

FKOM ... mey

Satur. 30

8ar,

Nos. No inser. ingh-

Moa.

No infer high

nur low water

Tren

na

3 40 6305-3

6 m 11 432 4

11 26 8 4 B

Wech

fhers.

3 m 5 9 6 3

0 18

2 6

u 365 a

4 m

1 6 3 m

0 59

3 8

61 6 3

u bl a 26

Fri,

5 m 7 16 6 20

1 2

3

7.14 7 0

1 23 a* 2

...Shanghai F. Waketi id, Honkong Hot Sa Francisco

Shinghai Yelbourne, Carl on Hotel Prathipe, rengar, Kutori

Toklo Maru ajo Morioka

Kyto

Vladivostock *** A Boy WEATHER BEPOR”,

Wakefield, ce American Con- Yoan Guen

Epilato...

IM

On the 29th at 10.45 am.-No-retures from Indo-China.-

The anti-cyclone has moved eas wardz ̋and iz now central over the Sea of Japan; pre-sÜIG has corquently increased sharily v Japan ard dogated mederately over N. Chin Quick decreases are general over the Loachcos, Fermera and light decreases have occurred os the south coast of China. A typhoon is er. ssing northern Laton on a W.N.W. track.

Fresh to strong N. and N.E. winds will prevail over the north part of the China dea

In this connection it is interesting to note that a poster was issued which read: Be a sportsman and lend a head to the lads at the Front, They want your help." Another very effective poster shows the southern part of Britain and the northern part of France, with a narrow strip of sen dividing the two from each other." soldier in Franco is looking anxiously to-to-day is as follows wards England and shouting out:

"Boys, you are wanted

A

A bill that was up on the boardings

Hongkong rainfall for the 24 hours ending al 10a.m. to-day, C.CO inabus.

The forecast for the 24 hours ending si noor

FORECAST (N.E.winds,fresh; it

DISTRICT,

first, tcloudy later. A blazing sun was rising above Fermoza Channel

¡NE gale, the horizon. The words "Victory, 1015 "

No. 1. wero printed on the glowing orb, while Bouth coast of China between The same as

Hongkong and Lamosks.1 above it was the sentence: A Happy Senth cast of China betwean The same

Hongkong and Haipan New Year to our Gallant Soldiers! underneath it: "You can make it certain if you join now!"

at the beginning of the year showed a long | Hongkong & Neighbourhood - fine line of soldiers marching to the field of action.

and

The agency which designs these posters is keenly alive to the desirability of taking every opportunity that arises to issue fresh placards of timely interest, For in- stance when Lord Roberts died, a poster was at once put up which portrayed a framed picture of "Bobs" (as he was

The text of another is: "Come along always familiarly called by the British sol-

Duty calls. dier, or "Tommy") surmounted by a boys and join the Army.

Our cheery lads need your laurel wreath and draped with a Union Come now.

In the centre of this placard is Jack. Beneath it lay his Field Marshal's help." hat. the other insignia of his rank, and a soldier in khaki, a rifle on his shoulder, his Victoria Cross, The words in chocohurrying to the battlefield. late letters on a white background: "He

Another poster has on it tho picture of

did his duty. Will you do yours?" made a bugler with his trumpet raised to his many a young man pause and think ond lips, giving the call, and the words: turn his steps to the nearest recruiting office.

Fall in. Aaswer now in your cour- try's hour of need."

A placard that is to be seen in practical. ly every carriage in every underground train enjoins those who read it that

Immediately following the bombard. ment of Scarborough, huge bills were put up everywhere detailing the havoc that

"Willing men make Happy Fighters. had been wrought by Germans, who had,

Let us go to the War of our own Fre in contravention of the laws of nations,

Enlist will, and not wait till we must. bombarded open towns and killed inoffen

at once. 100,000 wanted." sive civilians, and bidding Britons to

Nothing could be more stirring to tho "Revenge Scarborough." This, too, in- fluenced large numbers to join the colours, faltering one than the picture of a khaki- The outrages committed by the German clad soldier, draped in the folds of the airmen on undefended towns in Britain Union Jack, above whom is written the have been made the occasion for the issue command: "Hally Round the Flag," and of special posters,

One of them shows a at whoso feet is the sentence: "We must Zeppelin soaring over London, Under, have more men.” neth is printed in bold white letters on

a blue ground:

It is fur better to face bullets than to ho killed at home by a bomb. Join the army at once and help to stop an air-raid God save the King.".

QERMANY'S CROWNING INFAMY,

The sinking of the Lusitania by a Ger- man submarine has brought forth a fresh set of placards. I believe that the most forceful among them is the one which reads

28 follows:

UNTIL THE ENEMY IS CRUSHED.

Striking, too, is the poster which de picts a bugler, sounding the trumpet-call to battle, and which reproduces Lord "More Kitchener's memorable words: men, und still more until the enemy . crushed."

One placard is as effective as it is simple. On a white background is printed in black, the map of the United Kingdom, upon which are the words in red letters:

Britons Your Country, needs. you

No. 1.

ON SALE.

A TABLE OF TEX

BATEN OF ZXCHANGE AT BOMBAY

( For Demand Drafts on London on the day

of or preceding the departure of the English Kaila; also Table of the Yearly Approximate. Avaraga

for 88 year

From 1874 ro 1685.

PRICE

On Bale at the DAILY PAmit Oñet or Lomi Booksellers.

INDIGESTION

HEADACHES BILIOUSNESS CONSTIPATION

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YIELD TO

Sold also in Tablet Form

Price 2/9.

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עננו :

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MOTHER

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74