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Mr Li said when young people came across any sexual doubts, they were too shy to talk about the problems with their parents, teachers or social workers and they tended to find out the answers through the media, or even pornography videos and magazines.
Through the implementation of the Dr Sex Hotline, it is hoped that the young generation could acquire positive understanding and develop proper concepts about sex related issues.
"Since the Hotline is not manned by counsellors, it would help ease the embarrassing feeling of the young people and encourage them to use the Hotline," Mr Li said.
Dr Sex Hotline provides information on the following six main areas to the public in Cantonese and English:
Sex: physiological, psychological and behavioural problems
Myths about sex
Sexually transmitted diseases
Love and marriage
Pregnancy and contraception
Sex and law
The launching ceremony of the Hotline was held at the Hall of the Boys' and Girls' Clubs Association of Hong Kong.
Also officiating at the ceremony were Professor Ng Man Lun of the Department of Psychiatry, Hong Kong University Dr, Legislative Councillor, Mr Cheng Kar Foo, and five AIDS Awareness Ambassadors, Mr Hung Chiu-fung, Ms Li Pik-sum, Mr Gary Ngan, Mr Paul Tse and Ms Pamela Pak.
AIDS awareness ambassadors were appointed by the Committee on Education and Publicity on AIDS in its campaign for 1996.
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