XN000022-1995-03-24 — Page 3

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"Its objective is to formulate an overall effective strategy for enhancing the publicity programmes and to co-ordinate publicity and public education efforts on prevention of child abuse.

"To start off, the Public Education Sub- committee aims at launching publicity by stages targeting at the general public, parents and children," Mr Strachan said.

He said the following publicity materials would be launched in the first stage:

a series of five information leaflets to help the public to identify the child abuse problem as well as to develop a positive attitude and skills in child- rearing;

a poster arousing public attention to the problem;

а television announcement of public interest (API) to make the public aware of child abuse and encourage them to report;

a one-month radio programme, starting at RTHK Channel 1 next Monday (March 27), to focus on the care and concern for children.

Mr Strachan said apart from the publicity campaign, the sub-committee would further work out the public education strategy including future publicity campaigns and the integration of child abuse issues into the school curriculum and family life education.

"It is only with the growing awareness of the public on the problem of child abuse, and the readiness to bring the cases to the surface for assistance that we will be able to protect our children and to combat child abuse in our community," Mr Strachan said,

End/Friday, March 24, 1995