XN000022-1994-12-05 — Page 23

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Flower logo symbolises arts development

The following is issued on behalf of the Hong Kong Arts Development Council:

Winner of the Hong Kong Arts Development Council (HKADC) logo design competition, Mr Bosco Yip Po-hoi, today (Monday) explained the concept behind his design of the flower which won him the top place in the competition.

Mr Yip, whose previous winning logo designs include those of the Hospital Authority and the Lord Wilson Heritage Trust, said he considered Hong Kong no longer a cultural desert.

"The concept of the logo is to use a flower to symbolise the development of the arts in Hong Kong.

"Actually arts, just like plants, can improve the quality of life in our community."

The black and red used in the logo are to enhance the sense of originality and the Orient.

"Also, the free-style flower represents the freedom of creativity of arts in the territory," he said.

Mr Yip, whose entry was selected by a panel of five adjudicators from more than 600 entries, was awarded $15,000 and a certificate at a prize-presentation ceremony officiated by the Chairman of the HKADC, Sir Joseph Hotung, today.

Five merit prizes, each of $3,000 and a certificate, were presented to Miss Adeline Chang Wai- man, Mr Benny Au Tak-shing, Mr Choy Fui, Miss Tracy Fung Wai-man and Mr Benjamin Wong Wai-bun.

The adjudicators were Vice-Chairman of the Hong Kong Designers Association, Mr John Au, Chairman of the Chartered Society of Designers, Mr Dennis Chan, Head of the Swire School of Design, Hong Kong Polytechnic, Dr Hazel Clark, Chairman of the HKADC Visual Arts Committee, Mr Oscar Ho and a member of HKADC, Mr Kan Tai-keung.

end/Monday, December 5, 1994