XN000022-1994-06-23 — Page 25

THURSDAY, JUNE 23, 1994

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"AS THE PUBLIC DEVELOPS THE RIGHT ATTITUDE TOWARDS AIDS, THEY WILL BE IN A BETTER POSITION TO PROTECT THEMSELVES AS WELL AS THEIR FAMILY MEMBERS FROM INFECTION." SAID MS TSUI.

"AIDS: THE

THE SLOGAN FOR THIS YEAR'S AIDS AWARENESS CAMPAIGN, MORE YOU KNOW, THE LESS THE RISK", HAS CLEARLY DISPLAYED AN ACTIVE APPROACH TO THE PROBLEM.

"WE HOPE THAT

DISCUSSIONS WILL START FROM THE FAMILY, IN WHICH PARENTS CAN TAKE THE LEAD TO GUIDE THEIR CHILDREN TO LEARN MORE ABOUT AIDS," SHE ADDED.

MR TSUI SAID THERE SHOULD BE OPEN DISCUSSIONS ON AIDS BETWEEN HUSBAND AND WIFE, PARTNERS, FRIENDS AS

AS COLLEAGUES,

THE IN SAME WAY AS THEY HAD DISCUSSIONS ON OTHER HEALTH-RELATED ISSUES.

WELL

PUBLICITY MATERIALS FOR THE CAMPAIGN, WHICH HAVE DESIGNED BY THE ADVERTISING AGENCY MCCANN-ERICKSON (HK) INCLUDED TWO TELEVISION ANNOUNCEMENTS OF PUBLIC INTEREST (TV AND THREE RADIO ANNOUNCEMENTS, TWO POSTERS AND A LEAFLET.

BEEN

LTD., APIS)

THE

"WE NEED TO TAKE THE AIDS ISSUE ΤΟ THE BASIC UNIT OF SOCIETY, THAT IS THE FAMILY AND TO FURTHER FOCUS OUR COMMUNICATION, WE BRING THE SUBJECT CLOSER TO HOUSEWIVER--THE HEALTH WATCHERS OF FAMILIES, SAID THE MANAGING DIRECTOR OF MCCANN-RRICKSON, MR DAVID CHAN, TALKING ABOUT THE CREATIVE IDEAS BEHIND THE PUBLICITY MATERIALS.

MCCANN-ERICKSON WAS APPOINTED FOR THE THE AIDS AWARENESS CAMPAIGN.

SECOND TIME ΤΟ DESIGN

RIGHT TO FAMILIES,

HE ADDED THAT THE NEW CAMPAIGN WAS STRATEGICALLY ENCOURAGE PEOPLE TO TALK ABOUT AIDS, PARTICULARLY IN THEIR SO AS TO ACHIEVE BETTER KNOWLEDGE, GREATER CONCERN, A MORE POSITIVE ATTITUDE AND EVENTUALLY, BETTER PREVENTION OF AIDS.

MS TSUI ALSO SPOKE ABOUT THE NEW STRATEGIES ADOPTED BY TO FURTHER ENHANCE ITS EFFORTS TO CONTAIN THE SPREAD OF AIDS.

CEPAIDS

TO STRENGTHEN DISTRICT AND COMMUNITY ACTIVITIES, CEPAIDS WILL STRIVE TO COORDINATE ALL EDUCATION AND PUBLICITY PROGRAMMES ON AIDS ORGANISED IN THE TERRITORY, SHE SAID. TO ACHIEVE THAT, NEW MEMBERS INCLUDING REPRESENTATIVES FROM THE HONG KONG AIDS FOUNDATION AND AIDS CONCERN WERE INVITED TO JOIN THE COMMITTEE.

"THE PURPOSE IS TO STRENGTHEN COORDINATION

AND LIAISON AMONG ORGANISATIONS TO ENSURE A MORE EFFECTIVE DEPLOYMENT OF RESOURCES. MOST IMPORTANT, MEMBERS CAN MAKE SUGGESTIONS OR EXCHANGE VIEWS ON MAJOR AIDS ISSUES." SHE ADDED.

TO PLAN FUTURE EDUCATION AND PUBLICITY STRATEGIES, MS TSUI SAID A NEW SUB-COMMITTEE ON PLANNING AND EVALUATION WAS SET UP IN ADDITION TO THE EXISTING FIVE WORKING GROUPS.

"THE SUB-COMMITTEE IS ORGANISING AND CONDUCTING A SURVEY ΤΟ EVALUATE EXISTING EDUCATION PROGRAMMES IN SCHOOLS. IT IS ALSO PLANNING A SURVEY IN SEPTEMBER TO ASSESS THE OVERALL EFFECTIVENESS THE AIDS AWARENESS CAMPAIGN.

OF

/"THE FINDINGS