XN000022-1994-05-13 — Page 13

11

C) PUBLIC & PRIVATE

DOUBLE-DECKED BUSES,

SPECIAL PURPOSE VEHICLES AND GOODS VEHICLES OF A PERMITTED GROSS VEHICLE

WEIGHT EXCEEDING 5.5 TONNES

24. PERMIT FEE (ALL VEHICLE) TO PASS

THROUGH A TUNNEL UNDER SPECIAL CONDITION

FRIDAY, MAY 13, 1994

120

195

45

72

FINDINGS OF TV BROADCASTING SURVEY 1993/94 RELEASED * * * * *

TELEVISION BY THE

NEARLY ALL INDIVIDUALS AGED BETWEEN 12 AND 64 HAVE SETS IN THEIR HOUSEHOLDS IN HONG KONG, A SURVEY COMMISSIONED BROADCASTING AUTHORITY REVEALS.

ITS EARLIER SURVEY IN 1990,

THE

PERCENTAGE

WITH COMPARED INDIVIDUALS OWNING TWO OR MORE TELEVISION SETS HAS INCREASED FROM PER CENT TO 30 PER CENT.

OF

23

THE SURVEY ALSO FINDS THAT THE TELEVISION HAS CHANGED SIGNIFICANTLY SINCE 1990.

MULTI-CHANNEL

BROADCASTING

SCENE

SOUND TELEVISION BROADCASTS USING SYSTEM WERE INTRODUCED IN THE SUMMER OF 1991. THE SURVEY

PER NEARLY

HAD NICAM DECODERS OF INDIVIDUALS HOUSEHOLDS AT THE BEGINNING OF 1994.

40

CENT

THE

NICAM

SHOWS

THAT

IN

THEIR

SATELLITE AND SUBSCRIPTION TELEVISIONS WERE INTRODUCED TO KONG IN 1991 AND 1993 RESPECTIVELY BY STAR TV AND WHARF CABLE.

CONDUCTED,

HONG

OF

AT

13

CENT THE

WAS

PER THE TIME

SURVEY INDIVIDUALS HAD INSTALLED STAR TV IN THEIR HOUSEHOLDS AND TWO PER CENT WERE ENJOYING THE WHARF CABLE SERVICE, WHICH WAS LAUNCHED MONTHS BEFORE THE SURVEY FINISHED AND COVERED ONLY LIMITED HONG KONG,

IN KEEPING WITH AN AFFLUENT SOCIETY, VIEWERS CHOICES IN TELEVISION VIEWING, THE SURVEY REVEALS.

ONLY TWO AREAS IN

HAVE NOW

MORE

ON AVERAGE 1990 PER DAY

NONETHELESS,

TEND TO SPEND LESS TIME INDIVIDUALS WATCHING COMMERCIAL, WIRELESS TELEVISION WHEN COMPARED WITH THE SURVEY RESULTS, FROM 4.2 HOURS PER DAY IN 1990 TO 3.5 HOURS THIS YEAR.

91 PER

DESPITE THE CHOICES AVAILABLE, TVB JADE IS CLAIMED BY CENT OF INDIVIDUALS TO BE THE CHANNEL THEY WATCH MOST OFTEN.

SEVEN PER CENT WATCH ATV HOME MOST OFTEN AND TWO PER CENT

TVB

PEARL.

WHEN COMPARED WITH THE 1990 SURVEY, FEWER INDIVIDUALS RATE VARIOUS

PROGRAMME TYPES AS BEING SPECIFIED NOTABLE EXCEPTION BEING NEWS PROGRAMMES.

THE

HIGH IN

QUALITY;

THE

/IN PARTICULAR,

++