XN000022-1994-04-17 — Page 5

SUNDAY, APRIL 17, 1994

POSTAL SLOGAN PUBLICISES FAMILY YEAR

ALL LOCAL AND OVERSEAS MAIL WILL BEAR A POSTAL SLOGAN CONTAINING THE OFFICIAL EMBLEM OF THE INTERNATIONAL YEAR OF THE FAMILY (IYF) STARTING TOMORROW (MONDAY) FOR TWO WEEKS, AND AGAIN IN JUNE AND NOVEMBER.

BOTH

THE CO-CHAIRMAN OF THE CO-ORDINATING COMMITTEE ON IYF, MRS PATRICIA CHU, SAID THE MOVE WAS TO DRAW PEOPLE'S ATTENTION, LOCALLY AND INTERNATIONALLY, TO THE FACT THAT HONG KONG WAS CELEBRATING THE EVENT.

"WE WOULD ALSO LIKE TO INSPIRE PEOPLE TO TAKE THE FAMILY SERIOUSLY AND PROMOTE HARMONIOUS RELATIONSHIP AND BETTER UNDERSTANDING AMONG FAMILY MEMBERS, SHE ADDED.

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THE EMBLEM, DESIGNED BY MS LITTASSY-ROLLIER, A DISTINGUISHED ARTIST IN VIENNA, EMBODIES EVERY MEANING IYF WANTS TO CONVEY ABOUT THE FAMILY.

THE SIMPLE DESIGN CONSISTS OF A HEART SHELTERED BY A ROOF, LINKED BY ANOTHER HEART, TO SYMBOLISE LIFE AND LIVING IN A HOME WHERE, ONE FINDS WARMTH, CARE, SECURITY, TOGETHERNESS AND TOLERANCE.

THE OPEN DESIGN IS MEANT TO INDICATE CONTINUITY WITH A HINT UNCERTAINTY. THE BRUSHSTROKE, WITH ITS OPEN LINE ROOF, COMPLETES ABSTRACT SYMBOL REPRESENTING THE COMPLEXITY OF THE FAMILY, VIEWED THE BUILDING BLOCK AND SMALLEST DEMOCRACY AT THE HEART OF SOCIETY.

OF

AN

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THE PRINTING OF POSTAL SLOGAN IS ONE OF THE LATEST PUBLICITY EFFORTS BY THE CO-ORDINATING COMMITTEE.

COMMITTEE PUBLICITY

THE GOVERNMENT INITIATED TO SET UP THE CO-ORDINATING WITH THE HONG KONG COUNCIL OF SOCIAL SERVICE TO CO-ORDINATE EFFORTS AND PLAN STRATEGIES TO CELEBRATE THE UNITED NATIONS' PROCLAMATION OF 1994 AS IYF.

JANUARY, THE

FOLLOWING THE TERRITORY-WIDE KICK-OFF EVENT IN COMMITTEE HAS ORGANISED MANY ACTIVITIES TO PROMOTE THE MESSAGES.

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