XN000022-1992-11-07 — Page 6

5

SATURDAY, NOVEMBER 7, 1992

OF

OF

I ALSO FEEL VERY STRONGLY THAT THERE IS NO CHANCE

EVER

ACHIEVING REALLY

VERY MUCH, IT SEEMS TO ME,

SORT IN THIS

LEADERSHIP FROM FIELD, WITHOUT VERY STRONG, COMMITTED, ENTHUSIASTIC THE TOP. AND I DO FEEL THAT IN ALL COMPANIES, THAT ANY MOVE THAT IS IS MADE IS

THIS MOST SUCCESSFUL IF IT COMES FROM THE VERY TOP, AND WHERE

TO

MORE I HOPE, GRADUALLY BIT BY BIT, WE CAN HELP

ENCOURAGE

GAINED COMPANY CHAIRMEN TO REALISE THAT THERE ARE USEFUL THINGS TO BE FROM TAKING A SLIGHTLY DIFFERENT APPROACH AND REALISING THAT WHAT PREVIOUSLY BEEN

WERE, CONSIDERED A COST, ON THE ACCOUNTS AS IT EASILY BE SEEN, ULTIMATELY, AS A WORTHWHILE INVESTMENT AND A GAIN, THE LONGER TERM.

HAS

CAN IN

IT'S

ACTUALLY LET ALONE AND THE

AND I DO BELIEVE, FUNDAMENTALLY, THAT THOSE BUSINESSES WHO SEE THIS POINT AND HAVE THE FAR-SIGHTEDNESS TO REALISE THAT WORTH INVESTING IN ENERGY-SAVING SYSTEMS AND ALL THE OTHER THINGS THAT YOU'VE ALREADY HEARD ABOUT FOR THE LAST DAY OR TWO, THAT IT WILL MAKE THE BUSINESS MORE PROFITABLE AND MORE EFFECTIVE. THE OTHER ELEMENTS IN THE EQUATION WHICH ARE THE SOCIAL ONES, EFFECT THAT THESE PARTICULAR MEASURES CAN HAVE ON THE LOCAL COMMUNITY,

AND THE AND ON THE HEALTH OF THE LOCAL COMMUNITY, AND ON THE HEALTH WEALTH, AS IT WERE, OF THE CONSUMERS WHO ARE INTERESTED IN YOUR CASE PARTICULAR PRODUCT. SO I DO BELIEVE THERE IS A DEFINITE BUSINESS IN TERMS OF SAVING MONEY AND MAKING MONEY, WHEN YOU START TO SOME OF THESE THINGS WE'VE BEEN TALKING ABOUT, MORE CAREFULLY.

-

CONSIDER

VERY

—

WHO

THAT

AN

CAN

THE

I ALSO BELIEVE THAT THERE ARE OTHER AREAS IN WHICH BUSINESS CAN

GAIN, PARTICULARLY IN THE AREA OF TECHNOLOGICAL INNOVATION.

AND AS JONATHAN PORRITT WAS SAYING, THERE ARE A LARGE NUMBER OF PEOPLE "OUT THERE" YOUNGER ONES IN PARTICULAR ARE

TO SEE PUTTING MORE PRESSURE, I THINK, ON MANY PEOPLE, INVESTMENT IN THESE SORTS OF AREAS, IN ENVIRONMENTAL TECHNOLOGY, PRODUCE

AND THOSE PEOPLE WHO SEE THIS ENORMOUS DIVIDENDS. ONES, I THINK, WHO STAND TO HAVE THE BIGGEST SUCCESS IN A MARKET.

ARE VERY BIG

-

WAS

EASTERN-

TO BE

AND FINALLY, ONE OF THE REASONS THAT I WAS VERY KEEN TO START THIS BUSINESS LEADERS FORUM IN THE FIRST PLACE, TWO YEARS AGO

BEFORE AND I APOLOGISE TO THOSE OF YOU WHO HAVE HEARD THIS BECAUSE I FELT THAT IN THE AFTERMATH OF WHAT HAS HAPPENED IN CENTRAL EUROPE AND THE FORMER SOVIET UNION, WHERE THE EXPERIENCE OF

TENDED STATE

ON A PARTICULARLY LARGE SCALE HAS INTERVENTION EXTREMELY UNFORTUNATE TO SAY THE LEAST, THAT IF THERE IS LIKELY TO BE ANY CHANCE OF ANY REASONABLY BALANCED SUCCESS IN THE FUTURE, SEEM

ME

IT TO

FRAMEWORK

IS THAT WITHIN A FREE-MARKET FOR BUSINESS, FOR THE PRIVATE ESSENTIAL

то SECTOR, THE KIND OF

THAT RESPONSIBILITIES TAUGHT IN BUSINESS SCHOOLS FOR THE LAST BEEN AND THAT, AGAIN, IS ANOTHER ELEMENT IN THE EQUATION, THAT I BELIEVE WE THAT EDUCATION NEED TO THINK MORE CAREFULLY AND REVIEW THE KIND OF

SCHOOLS ARE PROVIDING. AND THERE ARE SOME VERY GOOD ALREADY OF CHANGES IN THIS AREA.

RESPONSIBILITIES; NECESSARILY

BUSINESS

EXAMPLES

IT DOES ABSOLUTELY ACCEPT NEWER

HAVE NOT

40

YEARS.

/BUT THEN