XN000022-1991-07-26 — Page 10

FRIDAY, JULY 26, 1991

COMMISSIONED BY

THE

BROADCASTING JULY 16 AND

THE SURVEY. WHICH WAS AUTHORITY, WAS CONDUCTED BY AN INDEPENDENT FIRM BETWEEN AUGUST 27 LAST YEAR AND AN EXECUTIVE SUMMARY OF ITS FINDINGS WILL BE PUBLISHED TODAY (FRIDAY).

THE SURVEY ADOPTED THE METHOD OF RANDOM SAMPLING AND A SAMPLE OF 2,000 HOUSEHOLDS IN PROPORTION TO THE ESTIMATED POPULATION OF DIFFERENT STRATA IN HONG KONG WAS SELECTED.

"ACCORDING TO THE SURVEY,

MOST RESPONDENTS CONSIDERED THE QUALITY OF PROGRAMMES WAS AVERAGE. AS REGARDS PROGRAMME VARIETIES, THE TOP THREE TYPES THAT RESPONDENTS COMMENTED TO BE INSUFFICIENT ARE INFORMATIVE PROGRAMME, SPORTS PROGRAMME AND FILM, CHAIRMAN OF THE WORKING GROUP ON THE SURVEY, DR PAUL LEE WHO IS ALSO A MEMBER OF THE BROADCASTING AUTHORITY, SAID.

**

ON PROGRAMME STANDARDS, MORE THAN HALF OF THE RESPONDENTS PERCEIVED THAT THE STANDARDS ON HORROR, NUDITY, SEX, TRIAD RITUALS, VIOLENCE AND TRIAD EXPRESSION ARE JUST RIGHT. HOWEVER, LESS THAN HALF CONSIDERED THE STANDARDS ON DIALOGUE JUST RIGHT.

DR LEE SAID THE FINDINGS OF THE SURVEY ON PARENTAL GUIDANCE ON CHILDREN'S HABIT OF WATCHING TELEVISION ARE INTERESTING.

SIXTY PER CENT OF THE PARENTS INTERVIEWED CLAIMED THAT THEY CARED ABOUT THEIR CHILDREN'S HABIT OF WATCHING TELEVISION BUT CENT OF THE CHILDREN AT THE AGE OF 12-17 PERCEIVED THAT THEIR CARED ABOUT THEIR TELEVISION WATCHING HABITS.

38 PER PARENTS

OF

THE SURVEY ALSO COVERED OTHER TOPICS SUCH AS THE PERCEPTION THE RESPONDENTS ON THE PORTRAYAL OF DIFFERENT GROUPS OF PEOPLE ON TELEVISION, ACCEPTABILITY OF VARIOUS THEMES FOR SHOWING DURING FAMILY VIEWING HOURS, TENDENCY OF RESPONDENTS BELIEVING IN CLAIMS MADE IN TELEVISION ADVERTISEMENTS AND SO ON.

THIS IS PART OF A PERIODIC EXERCISE CARRIED OUT BY THE BROADCASTING AUTHORITY. THE LAST ONE WAS CONDUCTED IN 1987.

—

LOCAL BODIES PLAY VITAL ROLE IN COMMUNITY BUILDING : RS * * * * * *

COMMUNITY

LOCAL ORGANISATIONS PLAY A SIGNIFICANT ROLE IN BUILDING SERVICES, THE REGIONAL SECRETARY FOR HONG KONG AND KOWLOON, MR DAVID LAN, SAID TODAY (FRIDAY).

SPEAKING AT THE INAUGURAL CEREMONY OF THE SHAM SHUI PO ARTS ASSOCIATION, MR LAN SAID THE VARIOUS ACTIVITIES PROVIDED BY THESE ORGANISATIONS HAD FOSTERED MUTUAL UNDERSTANDING AND GOOD NEIGHBOURHOOD RELATIONS AMONG RESIDENTS AS WELL AS ENHANCING THEIR SENSE OF BELONGING TO THE COMMUNITY.

/"THE OBJECTIVE

Page 10Page 11