XN000022-1991-01-24 — Page 22

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THURSDAY, JANUARY 24, 1991

IN CLOSE DISTRIBUTORS,

"WE HAVE BEEN PLANNING THE PROGRAMME FOR SOME MONTHS LIAISON WITH THE OIL INDUSTRY, MOTOR MANUFACTURERS AND HE SAID.

CAMPAIGN ΤΟ BB "WB CONSIDER THE RESULTING ADVERTISING

ΤΟ TAKE OUR ULP MESSAGE INFORMATIVE AND WILL ENCOURAGE MOTORISTS LITERALLY AND JOIN THE DRIVE TOWARDS A CLEANER HONG KONG'.

+

COMPRISES SEVERAL KRY ELEMENTS CAMPAIGN THE TERRITORY-WIDE

WALLCHARTS, AN INQUIRY INCLUDING A MOTORISTS GUIDE TO ULP, POSTERS, HOTLINE, PLUS TELEVISION, RADIO AND NEWSPAPER ADVERTISEMENTS.

UNLEADED ΤΟ

GUIDE

PETROL THE BILINGUAL "MOTORISTS CORNERSTONE OF THE CAMPAIGN AND IS BEING MAILED TO MORE THAN REGISTERED OWNERS OF PETROL-ENGINE-DRIVEN VEHICLES FROM TODAY MID-FEBRUARY.

IS

THE

180,000

THROUGH

MORR THAN

THE HANDBOOK CONTAINS A ULP COMPATIBILITY RATING OF

AVAILABLE MODELS CURRENTLY

ON ULP SECTION

IN HONG KONG, PLUS A

400 CAR QUESTION-AND-ANSWER

MOTORCYCLES AND OUTBOARD MOTORS,

AND

ITS

SUITABILITY

FOR

DISPLAYED AT FILLING AND GOVERNMENT

CAMPAIGN POSTERS AND WALLCHARTS WILL BE AND SERVICE STATIONS, MOTOR TRADER SHOWROOMS, GARAGES DISPLAY LOCATIONS FROM LATER THIS MONTH.

ΤΟ PUBLIC THE ENABLING 183 8383 AN INQUIRY HOTLINE - INFORMATION ON ULP, WILL COME INTO EFFECT FROM FEBRUARY 1.

GAIN

KONG TELECOM SYSTEM AT WAN CENTRE,

THE HOTLINE IS CO-SPONSORED AND OPERATED BY HONG WHICH RECENTLY INTRODUCED AN UP-MARKET TELEPHONE ANSWERING

SUN HUNG KAI ITS PROFESSIONAL TELEMARKETING CENTRE IN CHAI.

OF PROFESSIONALLY TRAINED THE SYSTEM WILL BE MANNED BY TEAMS

TO 1 PM OPERATORS FROM 9 AM TO 5 PM, MONDAY TO FRIDAY AND FROM 9 AM

HOURS, ON SATURDAY. RECORDED MESSAGES WILL BE AVAILABLE OUTSIDE THESE INCLUDING SUNDAYS AND PUBLIC HOLIDAYS.

MATERIALS

BE WILL HOTLINE

FURTHER AND ULP THE PRINTED

CAMPAIGN TO BE RUN IN THE SUPPORTED BY A THREE-MONTH ADVERTISING CHINESE AND ENGLISH-LANGUAGE MEDIA FROM NEXT MONTH.

GOVERNMENT WITH THE IN THE PUBLIC

"THE EXTENSIVE MEDIA CAMPAIGN, A JOIN EFFORT OF THE AND THE OIL INDUSTRY, EFFECTIVELY GOES 'LIVE' ON FEBRUARY 1 LAUNCHING OF A 30-SECOND TELEVISION API (ANNOUNCEMENT INTEREST), MR TROMP SAID.

RECEIVE "BY THAT STAGE, MOTORISTS WILL HAVE ALREADY STARTED TO

AND NEWSPAPER ADVERTISEMENTS WILL THEIR ULP HANDBOOKS. THE POSTERS

HE ADDED. ALSO BE MUCH IN EVIDENCE",

0

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