XN000022-1990-05-18 — Page 15

FRIDAY, MAY 18, 1990

14

FURTHER PITCHING-IN TO KEEP HONG KONG CLEAN

THIS YEAR, THE KEEP HONG KONG CLEAN CAMPAIGN WILL APPEAL TO THE ENTIRE COMMUNITY FOR FURTHER PITCHING-IN, OF THE JOINT URBAN COUNCIL/REGIONAL COUNCIL KEEP HONG STEERING COMMITTEE, MR TONG KAM-BIU, SAID TODAY (FRIDAY).

·

CONTINUE TO THE CHAIRMAN KONG CLEAN

FOR

SPEAKING AT A PRESS CONFERENCE ON THE CAMPAIGN IN 1990-91, MR

SPECIALLY TONG SAID, "THE TWO COUNCILS HAVE

ENGAGED A PROFESSIONAL PUBLIC RELATIONS FIRM AND ADVERTISING AGENCY TO PROVIDE NEW IDEAS THE CAMPAIGN'S STRATEGY, TO ARRANGE TERRITORY-WIDE PUBLICITY ACTIVITIES AND TO INVITE CELEBRITIES TO PITCH-IN.

**

AS PART OF THE CONTINUED EFFORT TO REVITALISE THE 18-YEAR-OLD ANNOUNCEMENTS IN THE CAMPAIGN, NEWLY DESIGNED POSTERS, LEAFLETS AND

SLOGAN OF PUBLIC INTEREST (API'S) WOULD BE PRODUCED TO REINFORCE THE "BE A SPORT

PITCH IN".

"THIS YEAR, THE CAMPAIGN WILL STILL FOCUS ON PUBLICITY, EDUCATION AND COMMUNITY INVOLVEMENT," HE SAID.

BUT THE PUBLICITY STRATEGY WOULD STRESS THAT LITTERING WOULD NOT BE TOLERATED AND

BE PUNISHED. EQUAL EMPHASIS WOULD BE PLACED ON ENFORCEMENT AGAINST LITTERING.

WOULD

"DURING EACH PHASE OF THE CAMPAIGN, LAW ENFORCEMENT ACTION WILL BE STEPPED UP WITH PUBLICITY ON PENALTIES THROUGH POSTERS, LEAFLETS AND API'S", HE SAID.

SPEAKING ON COMMUNITY AND DISTRICT INVOLVEMENT, MR TONG SAID THE COMMITTEE WOULD ENCOURAGE DISTRICT BOARDS ΤΟ ORGANISE DISTRICT CLEAN-UP OPERATIONS OR OTHER PUBLICITY PROGRAMMES TO GET INVOLVED IN THE CAMPAIGN.

HE SAID VARIOUS GOVERNMENT DEPARTMENTS WOULD ALSO JOIN

ΤΟ IN CARRY OUT THE PHASE-BY-PHASE CLEAN-UP OPERATIONS TO ACHIEVE THE GOAL OF KEEPING HONG KONG CLEAN.

"IN ORDER TO EVALUATE THE EFFECTIVENESS OF THE CAMPAIGN IN THE PAST YEARS, THE STEERING COMMITTEE HAS APPOINTED A PROFESSIONAL RESEARCH COMPANY TO CONDUCT A SURVEY AND ANALYSIS," MR TONG SAID.

HE SAID THE AIM OF THE SURVEY WAS TO PROVIDE A MEASUREMENT CHANGES IN LEVELS OF AWARENESS, RECALL, PERCEPTION, ATTITUDE, STRENGTHS AND WEAKNESSES OF RELEVANT PUBLICITY EFFORTS CAMPAIGN.

OF

AND

OF

'THE

THE RESULTS WOULD BE USED TO FORMULATE FUTURE CAMPAIGN

STRATEGY.

/ALSO SPEAKING