XN000022-1989-08-25 — Page 13

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FRIDAY, AUGUST 25, 1989

MISS

CHUNG

SAID THERE

WERE

OVER 1.5

MILLION TELEVISION

RECEIVERS IN HONG KONG AND ABOUT 600.000 VIDEO CASSETTE RECORDERS.

AGED FOUR

PEOPLE

"FIVE MILLION PEOPLE

AND ABOVE WATCH TELEVISION EVERYDAY FOR AN AVERAGE OF THREE TO FOUR HOURS. NO WONDER MOST HAVE A LOVE-HATE RELATIONSHIP WITH THE BOX." SHE SAID.

AND ATV AND THE INNOVATIONS

SHE HAILED THE "RENEWED COMPETITION" BETWEEN TVB WAS GLAD THAT THE AUDIENCE HAD REACTED FAVOURABLY TO INTRODUCED TO SOME PROGRAMMES.

MISS

CHUNG

THE DESCRIBED

MAJOR WIRELESS TV TV OPERATOR WOULD. UNLIKE OR BUY FROM INDEPENDENT

ON CABLE TELEVISION. DIFFERENCES BETWEEN "NARROW CAST" CABLE TV AND BROADCAST AND POINTED OUT THAT THE HONG KONG CABLE HIS FOREIGN COUNTERPARTS, HAVE TO PRODUCE, PRODUCERS, A SUBSTANTIAL AMOUNT OF LOCAL PROGRAMMING.

NOT "LOCAL SUBSCRIBERS DEMAND PROGRAMMES WHICH ARE

SPECIFIC LOCAL CULTURE IN CANTONESE BUT ALSO REFLECT THE

SHE SAID. LOCAL AUDIENCE IDENTIFIES WITH.

ONLY MADE THAT THE

HONG

"THIS PARTICULAR LINGUISTIC AND CULTURAL IDENTITY OF THE

KONG-BASED PRODUCTION KONG CHINESE POPULATION HAS GIVEN RISE TO HONG

MASS APPEAL HOUSES BEING THE ONLY MAJOR PRODUCERS OF PROGRAMMES WITH IN THE TERRITORY.

LOCAL

PRODUCTION

WILL

INCREASE

WHEN 3.000

OF THE

"IT IS ESTIMATED THAT ANNUAL FROM 7,000 HOURS TO 15,000 HOURS WITHIN FIVE YEARS. THIS FIGURE. COMPARED TO TVB'S CURRENT PRODUCTION OF OVER 4.000 HOURS, ATV'S HOURS AND RTHK'S 650 HOURS, REPRESENTS A SUBSTANTIAL INCREASE PRESENT OUTPUT.

THAT MISS CHUNG STRESSED

HONG

ΤΟ PROGRAMMES HAD BECOME SUPPLIERS OF WORLD.

PRODUCTION KONG-BASED

OTHER COUNTRIES AROUND THE

HOUSES

KONG HONG

HIGH-TECH

CABLE TV OPTICAL

SYSTEM WILL FIBRE NETWORK

FEATURE WHICH

A WILL

VERY ALLOW

"THE SOPHISTICATED. INTERACTIVE SERVICES," SHE SAID.

TALK "AT THE MOMENT, THE TV STATIONS TALK TO YOU BUT YOU CAN'T

IS POSSIBLE то BACK. WITH CABLE TV, WITH THE PRESS OF A BUTTON. IT

SHARE, HAVE HOME SHOPPING. HOME BANKING OR THE PURCHASE OF STOCKS AND GOLD AND FOREIGN CURRENCIES ARRANGED AT HOME."

; CHUNG

ALSO

DISCUSSED

THE PROPOSAL

ΤΟ

DEREGULATE

THE

NOT

MISS RECEPTION OF SATELLITE SIGNALS INTENDED FOR GENERAL RECEPTION BUT TO ALLOW THE RETRANSMISSION OF SUCH SIGNALS FOR COMMERCIAL PURPOSES.

THIS SHOULD TELEVISION

FOR HOTEL TELEVISION SHE ANNOUNCED THE CREATION OF LICENCES WHICH COULD BE FUNDED BY ADVERTISEMENTS OR PAY-PER-VIEW. LEAD TO THE EXPANSION OF THE "RELATIVELY UNDEVELOPED HOTEL INDUSTRY". SHE ADDED.

/ON RADIO,