XN000022-1988-09-18 — Page 4

SUNDAY, SEPTEMBER 18, 1988

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ASSISTANT DIRECTOR OF INDUSTRY, MR PETER BOURTON, SAID TODAY (SUNDAY) THAT THE CONSULTANT'S FINDINGS HAD BEEN STUDIED BY AN EXPERT COMMITTEE OF THE INDUSTRY DEVELOPMENT BOARD, WHICH WOULD PRESENT ITS RECOMMENDATIONS TO THE GOVERNMENT IN THE NEAR FUTURE.

SRI STATES IN THE REPORT THAT IT USED A RANGE OF FACTORS TO ARRIVE AT A RANKING OF OPPORTUNITIES FOR HONG KONG PLASTICS PRODUCERS. THIS RESULTED AS FOLLOWS:

HIGHEST PRIORITY:

MEDIUM PRIORITY :

TOYS

SMALL APPLIANCES

TELECOMMUNICATIONS

CONSUMER ELECTRONICS PLASTIC FURNITURE

HOUSEWARES

AUTOMOTIVE PARTS & ACCESSORIES SPORTING & RECREATION EQUIPMENT

LOWER PRIORITY:

LUGGAGE AND BUSINESS CASES MEDICAL PRODUCTS

OTHER PRODUCTS

(BUILDING/CONSTRUCTION,

INDUSTRIAL/COMMERICAL, AND MECHANICAL)

THE REPORT STATES THAT AS A RESULT OF THE DEVALUATION OF THE PRODUCTS THERE DOLLAR AND THE INCREASING SOPHISTICATION OF HONG KONG ARE EXCELLENT OPPORTUNITIES IN EUROPE.

JAPAN OFFERS PROMISING POTENTIAL BOTH A9 A MARKET AND FOR JOINT VENTURE OPERATORS.

HONG KONG COMPANIES WILL HAVE, HOWEVER, TO BECOME MORE SOPHISTICATED IN MARKETING AND SALES TO TAKE ADVANTAGE OF BUSINES9 OPPORTUNITIES.

THE SURVEY SHOWS THAT MANY HONG KONG COMPANIES PRIMARILY EMPHASISE RFFORTS то REDUCE PRODUCT COSTS, WHEREAS

THE MARKET ANALYSIS SHOWS THAT MOST BUYERS ARE MORE CONCERNED ABOUT PRODUCT QUALITY AT A REASONABLE, BUT NOT NECESSARILY THE LOWEST POSSIBLE PRICE.

REPORT THE

STATES THAT COMPETITION IS INTENSE IN ALL

COMPANIES GEOGRAPHIC AREAS; THEREFORE, TO GROW AND PROSPER,

MUST DO MANY THINGS WELL, ESPECIALLY OVERALL BUSINESS PLANNING.

INDUSTRY PLANNING

THE STUDY IS ONE OF A SERIES UNDERTAKEN BY THE DEPARTMENT TO PROVIDE INFORMATION FOR INDUSTRIAL POLICY

OBTAINED PURPOSES. COPIES MAY BE

FROM THE GOVERNMENT PUBLICATIONS CENTRE, GROUND FLOOR, GPO, AT A COST OF $35.

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