XN000022-1988-08-21 — Page 3

SUNDAY, AUGUST 21, 1988

GOOD EXPORT PROSPECTS FOR PRINTING INDUSTRY

BUSINESS PROSPECTS

IN HONG KONG'S MAJOR EXPORT MARKETS FOR PRINTED MATTER ARE GOOD, PARTICULARLY WITH RESPECT ΤΟ BOOKS AND PRE-PRESS SERVICES.

OF A RECENT MARKET SURVEY, INDUSTRY DEPARTMENT, ON HONG KONG'S FOUR MAJOR THE U.S.A CHINA, THE UNITED KINGDOM AND

THIS IS ONE OF THE FINDINGS COMMISSIONED BY THE MARKETS FOR PRINTED MATTER AUSTRALIA.

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THE SURVEY WAS CARRIED OUT BY THE UK PRINTING INDUSTRY RESEARCH ASSOCIATION (PIRA).

A DETAILED REPORT WILL BE INCORPORATED INTO AN INDUSTRY STUDY TO BE PUBLISHED IN ABOUT TWO MONTHS' TIME BY THE INDUSTRY DEPARTMENT.

THE STUDY, ONE OF A SERIES ON SELECTED MANUFACTURING INDUSTRIES, ALSO ANALYSES THE DEVELOPMENT OF HONG KONG'S PRINTING INDUSTRY AND LOCAL FACTORS AFFECTING ITS FUTURE GROWTH.

COMMENTING ON THE FINDINGS OF THE MARKET SURVEY, AN INDUSTRY DEPARTMENT SPOKESMAN SAID THAT HONG KONG PRINTERS ENJOYED AN ESTABLISHED POSITION IN THE WORLD'S MAJOR DEVELOPED MARKETS AS SUPPLIERS OF HIGH QUALITY PRINTED MATTER COUPLED WITH SPEEDY AND RESPONSIVE SERVICE AT COMPETITIVE PRICES,

"THE TWO PRINCIPAL SECTORS IN WHICH EXPORT OPPORTUNITIES CARRY THE GREATEST POTENTIAL ARE BOOK PRINTING AND THE PRODUCTION OF COLOUR SEPARATIONS, TIP SPOKESMAN SAID.

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HE ADDED THAT ALTHOUGH HONG KONG WAS SUPPLIER OF BOOKS, THERE WAS SCOPE FOR GREATER MARKETS BY LOCAL PRINTERS.

ALREADY AN ESTABLISHED PENETRATION OF THESE

RECENT CHANGES IN U.S. COPYRIGHT LAW LARGER PROPORTION OF BOOKS. FOR THE AMERICAN OUTSIDE THE UNITED STATES, AND THIS HAD PROVIDED WITH SIGNIFICANT EXPORT OPPORTUNITIES.

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WERK RESULTING IN MARKET BEING PRINTED HONG KONG PRINTERS

"TO TAKE FULL ADVANTAGE OF THESE OPPORTUNITIES, THE CONSULTANTS URGED LOCAL PRINTERS TO ESTABLISH GREATER PERSONAL LINKS WITH PUBLISHERS IN THE U.S THE UK AND AUSTRALIA, HE SAID.

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COMMENTING ON EXPORT OPPORTUNITIES IN CHINA, THE SPOKESMAN SAID THE CONSULTANTS SAW AN INCREASING ROLE FOR HONG KONG PRINTERS IN HIGH QUALITY PUBLICATIONS TO PROMOTE CHINA'S EXPORTS AND INDUSTRY.

TOURIST

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