XN000022-1988-08-04 — Page 4

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THURSDAY, AUGUST 4, 1988

AS PART OF THE ON-GOING PROGRAMME, THE FOLLOWING PUBLICITY ITEMS HAD ALREADY BEEN IMPLEMENTED:

INTEREST)

(A) API'S (ANNOUNCEMENTS IN THE PUBLIC

SAFETY HAD BEEN PRODUCED FOR BROADCASTING BY RADIO STATIONS STARTING FROM JULY 29.

(B)

(C)

(D)

ON LRT THE TV AND

30,000 LEAFLETS EXPLAINING THE NEW ROAD SIGNS AND MARKINGS HAD BEEN PRINTED FOR DISTRIBUTION THROUGH THE TWO DISTRICT OFFICER AND OTHER OUTLETS.

50,000 COPIES OF THE LATEST ISSUE OF THE ROAD SAFETY QUARTERLY FEATURING LRT SAFETY HAD BEEN SENT 'ro THE TUEN MUN AND YURN LONG DISTRICT OFFICES FOR DISTRIBUTION.

FURTHER INFORMATION ABOUT THE SAFE USE OF THE LRT SYSTEM WAS DISSEMINATED THROUGH THE LOCAL DISTRICT NEWSPAPERS

"COMMUNITY STAR".

IN ADDITION, THE FOLLOWING PUBLICITY ACTIVITIES HAVE BEEN PLANNED BY THE COMMITTEE FOR THE NEXT FEW MONTHS:

(A)

A FIVE-MINUTE PUBLIC AFFAIRS PROGRAMME FEATURING SAFETY 18 SCHEDULED TO BE SHOWN BY THE TWO TV STATIONS AUGUST 22 AND AUGUST 27.

LRT

ON

(B)

A SPECIAL

PROGRAMME.

EPISODE OF THE RADIO TELEVISION HONG KONG

"ACCESS", WILL BE SCREENED LATER THIS MONTH KARLY NEX MONTH.

OR

(C)

(D)

(E)

ARRANGEMENTS ARE BEING MADE FOR CINEMA SLIDES TO BE SHOWN IN TUEN MUN AND YUEN LONG.

I

100.000 LEAFLETS ON LRT SAFETY WILL BE PRINTED AND

ANUNITED BY THE KORC THROUGH ITS OWN CHANNELS.

I

INTENSIVE CAMPAIGN ACTIVITIES ATMING AT PROMOTING THE SAFE USE OF THE LRT SYSTEM AND EDUCATING OTHER ROAD USERS WILL BE CARRIED OUT IN CONJUNCTION WITH THE TWO DISTRICT BOARDS. SUCH ACTIVITIES WOULD INCLUDE SEMINARS, EXHIBITIONS, SLIDE-SHOWS, SCHOOL TALKS AND BRIEFINGS FOR RESIDENTS ORGANISATIONS.

YUEN

THE COMMITTEE WILL ALSO BE LIAISING WITH THE TURN MUN AND LONG DISTRICT BOARDS TO CONSIDER WHETHER FURTHER PUBLICITY PROGRAMMES ARE REQUIRED.

THE KCRC, ON ITS PART, HAD DEEN ORGANISING EDUCATIONAL AND PROMOTIONAL ACTIVITIES FOR OVER TWO YEARS. LAST WEEK IT ANNOUNCED THE LAUNCHING OF A MAJOR ORIENTATION CAMPAIGN CONCERNING THE LRT OPERATION. ACTIVITIES BEING PLANNED INCLUDE:

/(A) PAMPHLETS CONTAINING ...