XN000022-1988-05-25 — Page 28

WEDNESDAY, MAY 25, 1988

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"THE GOVERNMENT IS DETERMINED TO BRING DOWN THESE FIGURES AND TO DO ITS UTMOST TO PROTECT OUR CHILDREN FROM THE DANGERS THEY FACE ON THE ROADS," MR LI SAID.

UNDER THE PROJECT, WIDE RANGING ACTIVITIES WILL BE HELD, CENTRED AROUND THE CHARACTER OF A POLICE OFFICER KNOWN AS "CONSTABLE CARE", CONSISTING OF COMPETITIONS, EXHIBITIONS AND GAMES; AND A LOT OF GIVE-AWAY ITEMS SUCH AS STICKERS, T-SHIRTS, CAPS AND OTHER FUN NOVELTIES, WILL BE PRODUCED, EACH BEARING A ROAD SAFETY MESSAGE.

THE CAMPAIGN WILL REACH ALL SCHOOL CHILDREN THROUGH POLICE ROAD SAFETY TEAMS,

"ALL THESE ARE DESIGNED TO HOLD YOUNG PEOPLE'S INTEREST AND ENTHUSIASM WHILE AT THE SAME TIME TEACHING THEM THE VITAL FACTS OF ROAD SAFETY," MR LI SAID.

HE DESCRIBED THE PROJECT AS MOST ENCOURAGING EVIDENCE OF THE WILLINGNESS OF THE COMMUNITY IN HONG KONG TO GET TOGETHER TO TACKLE A PROBLEM WHICH AFFECTED EVERYONE.

THE "CONSTABLE CARE" PROJECT, WHILE IT HAS THE FULL BACKING AND SUPPORT OF THE ROAD SAFETY COUNCIL AND THE POLICE, WILL BE ORGANISED AND SPONSORED BY COMMERCIAL ORGANISATIONS.

"THIS IS AN IDEA WHICH HAS BEEN SUCCESSFULLY TRIED IN OTHER COUNTRIES BUT WHICH IS A NEW CONCEPT FOR HONG KONG.

MR L1 SAID HE WAS DELIGHTED TO SEE THAT A SPIRITED COMPANIES HAD ALREADY AGREED ΤΟ BECOME CALLED FOR EVEN WIDER SUPPORT FOR THE PROJECT.

NUMBER OF PUBLIC SPONSORS AND HE

"THERE IS NO DOUBT THAT REDUCING THE TOLL OF DEATH AND INJURY ON OUR ROADS IS THE RESPONSIBILITY OF EVERYONE IN HONG KONG AND IS NOT SOMETHING WHICH SHOULD BE LEFT ΤΟ THE GOVERNMENT ALONE, HE REMARKED.

MISS DEBBIE PURDY, SPONSORSHIP SUPERVISOR FOR THE PROJECT, SAID IN THE FIRST PHASE, THOUSANDS OF POSTERS, BOARD GAMES, BAGS AND COMPETITION ENTRY FORMS WOULD BE DISTRIBUTED AMONG 714 SCHOOLS.

SHE SAID THE POSTERS WOULD ALSO BE DISPLAYED AT POLICE STATIONS, GOVERNMENT OFFICES AND GOVERNMENT POSTER SITES TO CREATE

HIGH AWARENESS.

"THIS EXTENSIVE, NON-STOP PROGRAMME WILL ENSURE CONTINUING INTEREST FROM THE CHILDREN, SCHOOLS AND, HOPEFULLY, THE MEDIA.

"THIS AIM IS TO GET ALL THE HALF MILLION PRIMARY SCHOOL CHILDREN IN HONG KONG ENTERING ROAD SAFETY COMPETITIONS, USING ROAD SAFETY POSTER-CALENDARS, WEARING ROAD SAFETY T-SHIRTS AND CAPS AND PLAYING ROAD SAFETY GAMES, AND THEREFORE, THINKING ROAD SAFETY, MISS PURDY SAID, ADDING THAT THE PROJECT WOULD GET UNDERWAY IN SEPTEMBER TO COINCIDE WITH THE NEW SCHOOL TERM.

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