XN000022-1987-12-07 — Page 2

MONDAY, DECEMBER 7 1987

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GOVERNMENT PLAYS ROLE IN RAISING TECHNICAL DESIGN STANDARDS

THE GOVERNMENT WAS CONSCIOUS OF ITS ROLE IN THE PROCESS OF RAISING THE STANDARD OF AESTHETIC AND TECHNICAL DESIGN IN HONG KONG'S MANUFACTURED GOODS AND HAD TAKEN SEVERAL NEW INITIATIVES IN RECENT YEARS IN THIS RESPECT, THE GOVERNOR, SIR DAVID WILSON, SAID TODAY (MONDAY).

IT WOULD ALSO CONTINUE TO SUPPORT THE PROVISION OF DESIGN COURSES AT THE TERTIARY AND VOCATIONAL INSTITUTIONS, HE STRESSED.

SPEAKING AT THE PRESENTATION OF THE 1987 "GOVERNOR'S AWARD FOR HONG KONG DESIGN" AT GOVERNMENT HOUSE, SIR DAVID POINTED OUT THAT HONG KONG LIVED BY TRADE AND, TO REMAIN COMPETITIVE, MANUFACTURERS MUST PRODUCE GOODS OF INCREASINGLY HIGHER QUALITY AND BETTER DESIGN.

ON WHAT THE GOVERNMENT HAD DONE, SIR DAVID SAID THAT THROUGH THE SEED-CORN INVESTMENT WHICH THE GOVERNMENT PROVIDED TO THE HONG KONG DESIGN INNOVATION COMPANY IN 1985, SMALL AND MEDIUM SIZED COMPANIES WERE NOW ABLE TO OBTAIN REASONABLY PRICED DESIGNS FOR NEW

PRODUCTS.

A

"EARLIER THIS YEAR, THE VOCATIONAL TRAINING COUNCIL LAUNCHED SCHOLARSHIP SCHEME TO HELP LOCAL ENGINEERS OBTAIN OVERSEAS TRAINING IN THE DESIGN OF ADVANCED ELECTRONIC CIRCUITRY.

"AND, OVER THE NEXT FEW YEARS, NEW FACILITIES WILL BE PROVIDED FOR THE HONG KONG PRODUCTIVITY COUNCIL SO THAT MANUFACTURERS CAN OBTAIN EXPERT ADVICE ON THE DESIGN AND MANUFACTURE OF SOPHISTICATED AUDIO/VISUAL AND TELECOMMUNICATIONS EQUIPMENT, HE SAID.

SIR DAVID NOTED THAT THE FEDERATION OF HONG KONG INDUSTRIES ALSO PROVIDED VALUABLE SUPPORT TO THE EFFORTS OF MANUFACTURERS ΤΟ UPGRADE QUALITY AND DESIGN.

THE FEDERATION DID THIS THROUGH ITS DESIGN COUNCIL, THE DESIGN AND PACKAGING CENTRE AND THROUGH THE "GOVERNOR'S AWARD FOR HONG KONG DESIGN" COMPETITION, WHICH HAD BEEN HELD UNDER ITS AUSPICES ANNUALLY SINCE 1969.

"THERE IS MORE TO GOOD DESIGN THAN AN AESTHETICALLY PLEASING END-PRODUCT. DESIGN MUST TAKE ACCOUNT OF THE NEED FOR EFFICIENT AND ECONOMICAL MANUFACTURE AND THE NEED ΤΟ 'MEET THE HIGH STANDARDS REQUIRED IN THE MARKET, SIR DAVID SAID.

SAID.

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"THESE CONSIDERATIONS ARE WELL UNDERSTOOD

IN HONG KONG," HE

ON ITS SUCCESS IN FOR HAVING COMBINED IN ITS PRODUCT. THE

CONGRATULATING THE AMPEX FERROTEC LIMITED WINNING THIS YEAR'S AWARD, SIR DAVID PRAISED IT AESTHETIC AND PRACTICAL, DESIGN QUALITIES "ELECTRONIC STILL STORE".

"IT HAS ALL THE FACILITIES NEEDED TO CREATE, REARRANGE AND STORE MANY THOUSANDS OF STILL PICTURES AND GRAPHICS. IT IS AN EXTREMELY VERSATILE TOOL FOR THOSE USING GRAPHICS IN BROADCASTING ADVERTISING, SIR DAVID SAID.

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