XN000022-1987-08-20 — Page 2

THURSDAY, AUGUST 20, 1987

MAJORITY SATISFIED WITH TV AND RADIO PROGRAMMES: SURVEY

EIGHTY-SEVEN PER CENT OF THE RESPONDENTS IN A RECENTLY COMPLETED SURVEY WERE SATISFIED WITH THE TELEVISION PROGRAMMES IN HONG KONG, ACCORDING TO THE TELEVISION AND ENTERTAINMENT LICENSING AUTHORITY (TELA).

THE SURVEY, NAMED TELEVISION AND SOUND BROADCASTING SURVEY, WAS CONDUCTED BY AN INDEPENDENT FIRM COMMISSIONED BY TELA. IT WAS PART OF A PERIODIC EXERCISE CARRIED OUT BY THE AUTHORITY, THE LAST ONE BEING IN 1985.

IT AIMED TO MEASURE PUBLIC OPINION ON THE QUALITY AND QUANTITY OF TELEVISION AND SOUND BROADCASTING IN HONG KONG AND PUBLIC DEMANDS AND EXPECTATIONS IN THESE AREAS, AS WELL AS ΤΟ MONITOR TRENDS AND CHANGES IN PUBLIC OPINIONS IN THE LAST TWO YEARS.

THE SURVEY WAS CONDUCTED IN FEBRUARY AND MARCH THIS YEAR USING A TOTAL SAMPLE OF 2,597 INDIVIDUALS AGED FROM 15 ΤΟ 69 LIVING IN HONG KONG.

IT WAS DESIGNED IN

CLOSE CONSULTATION WITH THE STATISTICS DEPARTMENT, AND WAS BASED ON A REPRESENTATIVE THE POPULATION OF HONG KONG PREPARED BY PROBABILITY

TECHNIQUES.

CENSUS AND SAMPLE OF

SAMPLING

THE SURVEY UNVEILED VARIOUS AREAS OF INTEREST OF THE BROADCASTING INDUSTRY. ON THE TELEVISION SIDE, THE FINDINGS OF THE SURVEY INDICATED THAT 99 PER CENT OF THE RESPONDENTS HAD AT LEAST ONE TELEVISION SET IN THEIR HOUSEHOLDS, AND 28 PER CENT OF THE HOUSEHOLDS INTERVIEWED HAD A VIDEO CASSETTE RECORDER MACHINE.

ON AVERAGE, THE RESPONDENTS WATCHED TV 3.12 HOURS A DAY.

GENERALLY, THE RESPONDENTS CONSIDERED THE COVERAGE OF DIFFERENT TYPES OF NEWS ADEQUATE, THOUGH LOCAL NEWS AND NEWS ON CHINA WERE SEEN BY SOME AS INSUFFICIENTLY DETAILED.

MOST RESPONDENTS DID NOT FIND IT ACCEPTABLE ΤΟ INCLUDE COMMERCIALS IN THE NEWS PROGRAMMES.

THE RESPONDENTS WERE FAIRLY SATISFIED WITH THE QUALITY OF CHILDREN'S AND YOUTH PROGRAMMES; CLOSE TO 40 PER CENT CONSIDERED THE QUALITY HIGH AND ANOTHER 45 PER CENT CONSIDERED IT ABOVE AVERAGE. BOTH THE DURATION AND THE TIME SLOT FOR CHILDREN'S PROGRAMMES WERE SEEN AS APPROPRIATE.

/SOME RESPONDENTS