XN000022-1987-07-14 — Page 3

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TUESDAY, JULY 14, 1987

THE NEW PUBLICITY MATERIALS

WILL BE SCREENED BOTH ON TELEVISION AND IN LEAFLET.

A INCLUDE

30-SECOND FILM WHICH CINEMA, A POSTER AND

IN ADDITION, THERE WILL BE NEWSPAPER ADVERTISEMENT, TUBE

SEX PRACTICES CARRYING MESSAGES ON SAFE TRANSIT RAILWAY COACHES.

FOR

DISPLAY IN

CARDS THE MASS

WAS LAUNCHED IN LATE APRIL AND AT THE

THE FIRST PHASE OF THE CAMPAIGN THIS YEAR WITH THE OBJECTIVE TO AROUSE AWARENESS ON AIDS SAME TIME TO PROVIDE THE PUBLIC WITH BASIC INFORMATION ON THE AND ITS MODE OF TRANSMISSION AS WELL AS THE METHODS OF PREVENTION.

PROGRAMME

ON

AIDS IS THE EDUCATION PUBLICITY IMPLEMENTED BY THE COMMITTER ON EDUCATION AND PUBLICITY UP IN JANUARY 1987.

BEFORE THE START OF THE CAMPAIGN, EARLY APRIL TO PROVIDE A BASELINE OF THE AND KNOWLEDGE ON AIDS.

DISEASE

PLANNED AND ON AIDS SET

A SURVEY WAS

CONDUCTED

IN

LEVEL OF PUBLIC AWARENESS

29 TO A SECOND SURVEY WAS ALSO CARRIED OUT BETWEEN MAY 21 AND

CAMPAIGN 80 AS ΤΟ TEST THE EFFECTIVENESS OF THE FIRST PHASE OF THE MEASURE THE CHANGE IN PEOPLE'S AWARENESS AND ATTITUDE TOWARDS AIDS.

A

THAT THERE WAS THE FINDINGS OF THE SECOND SURVEY REVEALED

TV, CLAIMING OF PEOPLE INCREASE

THE PROPORTIONS IN SIGNIFICANT

OF LEARNING ABOUT AIDS AND POSTERS AND PAMPHLETS AS THEIR SOURCE SUBSEQUENT DECREASE OF THE PERCENTAGES MENTIONING OTHER SOURCES.

TENDED

FOR OLDER AND LESS WELL-EDUCATED MALE RESPONDENTS, THEY

FILM AND DOCUMENTARIES TO REMEMBER MORE ABOUT THE SHORT PROMOTIONAL ON TELEVISION THAN THEY DO ABOUT NEWS REPORTS.

THE MORE SEXUAL PARTNERS

THE RESPONDENTS ALSO BELIEVED THAT ONE HAS, THE MORE THE CHANCES OF CONTRACTING AIDS.

THERE WAS ALSO A RISE IN THE AWARENESS OF THE AIDS SERVICE PROVIDED BY THE MEDICAL AND HEALTH DEPARTMENT.

SINCE THE START OF THE CAMPAIGN, A TOTAL OF BEEN RECEIVED BY THE COUNSELLING SERVICE.

COUNSELLING

5,239 CALLS HAVE

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