XN000022-1987-06-19 — Page 14

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FRIDAY, JUNE 19, 1987

OF

AND ΤΟ INJECT FOUR YEARS

THE DIRECTORS ON THE BOARD, EIGHT IN TOTAL, REPRESENT A MIX

ACADEMIC ENTREPRENEURIAL, INDUSTRIAL, TECHNICAL, INSTITUTIONAL, GOVERNMENT EXPERTISE. REPRESENTING THE GOVERNMENT WHICH IS A TOTAL OF $9.2 MILLION INTO THE COMPANY DURING THE FIRST OF ITS OPERATION IS MR K. Y. YEUNG, THE DIRECTOR OF INDUSTRY.

IN ADDITION, THE HONG KONG POLYTECHNIC'S SWIRE SCHOOL OF DESIGN HAS SECONDED A LECTURER TO HKDIC FOR FULL-TIME DESIGNING WORK. HKDIC ALSO RECEIVES ASSISTANCE FROM THE HONG KONG PRODUCTIVITY COUNCIL AND THE DESIGN COUNCIL OF HONG KONG IN PARTICULAR, WHICH BOTH HAVE REPRESENTATIVES ON THE BOARD OF DIRECTORS.

ACCORDING TO MR TOMKIN, HKDIC 50 FAR HAS COMPLETED 60-0DD

PRODUCT PROJECTS IN

DESIGN, SUCH AS TOYS, HOUSEHOLD ITEMS.

GOODS ELECTRONIC

AND

FOR THE "THE INDUSTRY DEPARTMENT HAS SET A TARGET OF $316,000

CONTRACTED FOR WORK COMPANY FOR THE FIRST YEAR, BUT THE COMPANY HAS WITH A TOTAL VALUE OF MORE

MILLION,

WITH SOME CONTRACTS STRETCHING INTO THE SECOND YEAR," SAID MR TOMKIN.

THAN $2

FAR THE LARGEST CONTRACT SO

THE

AWARDED ΤΟ THE COMPANY 19 IN CONNECTION WITH ERGONOMICS FOR

ROYAL

POLICE FORCE. HONG KONG HKDIC WAS ASKED BY A BRITISH COMPANY TO DESIGN FOR MANUFACTURE HERE POLICE CENTRES COMPUTER CONSOLES AND WORK STATIONS FOR THE THREE NEW HANDLING EMERGENCY CALLS.

THAT

THE TOY ON CONTACT WITH LOCAL MANUFACTURERS HKDIC FINDS

CONCEPTS MANUFACTURING SECTOR IN PARTICULAR, IS OPEN TO NEW IDEAS AND

HAND OF HKDIC IN PRODUCT DESIGN. BOTH COMPLETED AND PROJECTS ON

AN BELONG TO THAT CATEGORY

INCLUDE CONTRACTS ALTHOUGH OTHER

PROFESSIONAL GROUP, ELECTRONIC POCKET COMMUNICATOR WITH SCREEN FOR A BATTERY-SEALED ELECTRONIC

GUITAR-PLAYING AID, ELECTRONIC SAVING BANK,

BRUSH, CLOCKS, SPANNER AND EVEN MEDICAL EQUIPMENT.

BATHROOM

SCALE,

CLIP-ON

CALCULATOR,

CLOTHES

NEED FOR BETTER ACCORDING TO MR TOMKIN, THE AWARENESS OF THE

AGO. DESIGN AMONG MANUFACTURERS STARTED ABOUT SEVEN OR EIGHT YEARS

LOCAL HOWEVER, AN EDUCATIONAL APPROACH IS STILL REQUIRED TO PERSUADE MANUFACTURERS TO SHED THE TRADITIONAL PRACTICE OF COPYING DESIGNS.

SOME MANUFACTURERS STILL DO NOT REGARD DESIGN AS AN

INVESTMENT

BUT REGARD IT AS AN EXPENSE, HE SAID.

OF

"WE TAKE THE INITIATIVE TO INTRODUCE TO THEM THE IMPORTANCE PRODUCT DESIGN FOR EVERY PRODUCT CATEGORY. WE SHOW THEM HOW TO REDUCE THE RISKS INVOLVED IN MANUFACTURING BY BETTER DESIGN," SAID MR TOMKIN.

IN HKDIC

MR TOMKIN EXPLAINED THAT THE TEAM OF FIVE DESIGNERS DEVISED PROJECTS WHICH THE COMPANY CALLED "SECTOR A" TO HELP MANUFACTURERS TO UNDERSTAND THE IMPORTANCE OF BETTER DESIGN.

LOCAL

/"BASICALLY SECTOR .....