XN000022-1986-10-05 — Page 7

UNDAY, OCTOBER 5, 1986

IN THIS CONNECTION, PUBLICITY AND EDUCATIONAL ACTIVITIES WERE ORGANISED JOINTLY BY THE GOVERNMENT AND THE VOLUNTARY AGENCIES EACH YEAR AT BOTH DISTRICT AND TERRITORY-WIDE LEVELS, MRS DOE POINTED OUT.

SHE SAID SHE HOPED THAT THROUGH THESE JOINT EFFORTS THE MESSAGE OF +HONOUR YOUR PARENTS+ WOULD CONTINUE TO BE SPREAD TO EVERY FAMILY IN HONG KONG AND THAT THE PUBLIC WOULD ALSO BE REMINDED OF THE IMPORTANCE OF FAMILY LIFE EDUCATION.

TO ENSURE WIDE PUBLICITY OF THE FAMILY LIFE EDUCATION MESSAGE, THE DISTRICT AND TERRITORY-WIDE ACTIVITIES WILL BE COMPLEMENTED BY RADIO AND TELEVISION PROGRAMMES.

THESE WILL INCLUDE DRAMA, DISCUSSIONS AND PHONE-IN SESSIONS HOSTED BY SOCIAL WORKERS ON RADIO AND AN 11-EPISODE TELEVISION DRAMA, TO BE JOINTLY PRODUCED BY THE SOCIAL WELFARE DEPARTMENT AND RADIO TELEVISION HONG KONG.

LIVE TV SHOW HIGHLIGHTS ROAD SAFETY *****

IN 1985, THERE WAS A SHARP 31 PER CENT RISE IN THE NUMBER OF PEDESTRIAN FATALITIES FROM ROAD ACCIDENTS IN THE 60 AND OVER AGE GROUP, ACCORDING TO THE FINDINGS OF THE ROAD SAFETY PUBLICITY COMMITTEE.

+IN RESPONSE TO THE INCREASE OF FATALITIES INVOLVING OLD PEOPLE, PART OF THIS YEAR'S PUBLICITY CAMPAIGN IS TARGETTED PRIMARILY TOWARDS THIS AGE GROUP,+ A COMMITTEE SPOKESMAN SAID TODAY.

HIGHLIGHT OF THE CAMPAIGN'S ACTIVITIES WILL BE A +ROAD SAFETY NIGHT+ SPECIAL, JOINTLY PRODUCED BY THE COMMITTEE AND HONG KONG TELEVISION BROADCAST LIMITED (TVB), TO BE BROADCAST LIVE ON THE +ENJOY YOURSELF TONIGHT+ PROGRAMME TOMORROW AT 9.30 PM.

THE SPECIAL SHOW AIMS TO PUT ACROSS ROAD SAFETY MESSAGES TO THE PUBLIC, ESPECIALLY OLD PEOPLE AND CHILDREN, BY THE USE OF EASY TO UNDERSTAND EXPLANATIONS, COMPETITIONS AND ENTERTAINMENT.

A NUMBER OF TRAFFIC BLACKSPOTS WILL BE FEATURED ON THE PROGRAMME WITH EXPLANATIONS WHY AND HOW TRAFFIC ACCIDENTS OCCUR AT THESE LOCATIONS FREQUENTLY.

THE PROGRAMME'S FILM CREWS, STATIONED AT CERTAIN BLACKSPOTS, HAVE PICKED CIVIC-MINDED CITIZENS WHO ARE SEEN TO BE HELPING THE ELDERLY CROSS ROADS. THEY WILL EACH BE PRESENTED A GOOD CITIZEN AWARD DURING THE PROGRAMME BY THE DEPUTY DIRECTOR (TRAFFIC), ROYAL HONG KONG POLICE FORCE, MR JOHN CLEMENCE.

/A ROAD