XN000022-1986-09-14 — Page 3

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SUNDAY, SEPTEMBER 14, 1986

+ THE FIRST PUBLICITY CAMPAIGN IN 1983 WAS UNDOUBTEDLY SUCCESSFUL. ACCORDING TO THE GENERAL HOUSEHOLD SURVEY ON SMOKING CONDUCTED BY THE CENSUS AND STATISTICS DEPARTMENT IN 1984, THE NUMBER OF CIGARETTE SMOKERS OVER 15 YEARS OF AGE IN HONG KONG WAS ABOUT 18.7 PER CENT OF THAT PARTICULAR SECTOR OF THE POPULATION. THIS REPRESENTED A 16 PER CENT DROP FROM THE 1982 FIGURE, + MR CHAMBERS SAID.

HE EMPHASISED THAT THIS SIGNIFICANT REDUCTION UNDOUBTEDLY RESULTED FROM THE GOVERNMENT'S ACTIVE ANTI-SMOKING LEGISLATIVE AND FISCAL MEASURES AND PUBLICITY EFFORTS.

OTHER OFFICIATING GUESTS AT THE MASS RALLY WERE THE CHAIRMAN OF THE ANTI-SMOKING PUBLICITY CAMPAIGN STEERING COMMITTEE MR WILFRED TSUI, REGIONAL SECRETARY (HONG KONG AND KOWLOON), MR CHAU TAK-HAY; ASSISTANT DIRECTOR OF INFORMATION SERVICES (PUBLICITY), MR PETER MOSS; ASSISTANT DIRECTOR (CHIEF INSPECTOR OF SCHOOLS), EDUCATION DEPARTMENT, MR SO FAI-CHO; HEAD OF CULTURAL PROGRAMME DEVELOPMENT, RADIO TELEVISION HONG KONG, MR CHUNG WAI-MING, SENIOR MEDICAL AND HEALTH OFFICER, DR CHAN WAI-MAN; ADMINISTRATOR, KWUN TONG COMMUNITY HEALTH PROJECT. MISS MONA LO; AND THE VICE-PRESIDENT, WAI YIN CLUB, MISS TERESA CHU.

THE RALLY PARADE INVOLVED ABOUT 1 000 PEOPLE, INCLUDING THE OFFICIATING GUESTS, REPRESENTATIVES FROM VARIOUS GOVERNMENT DEPARTMENTS, DISTRICTS, VOLUNTARY ORGANISATIONS, JUNIOR POLICE CALL, COMMUNITY YOUTH CLUB, HONG KONG SCOUT ASSOCIATION, HONG KONG GIRL GUIDES ASSOCIATION AND THE WAI YIN CLUB. IT FOLLOWED A DESIGNATED ROUTE IN KOWLOON PARK.

ALL PARADE TEAM MEMBERS, LED BY THE CAPE COLLINSON MARCHING BAND,

CARRIED WITH THEM PLACARDS BEARING ANTI-SMOKING SLOGANS OR ANTI-SMOKING POSTERS.

THE OPENING CEREMONY WAS FOLLOWED BY A SPECIALLY PRODUCED VARIETY SHOW CENTRING ON THE ANTI-SMOKING+ THEME. THE PROGRAMME COMPRISED DRAMA, SINGING PERFORMANCES BY POPULAR SINGERS, GAMES AND QUIZZES FOR THE AUDIENCE, AND GROUP SINGING.

OTHER FEATURES OF THE MASS RALLY WERE EXHIBITIONS OF ANTI- SMOKING PUBLICITY MATERIALS, PROVISION OF GAMES STALLS, AND HEALTH TESTS.

THE MASS RALLY ALSO FORMED PART OF THE INFORMATION '86 RADIO SERIES, WHICH IS JOINTLY ORGANISED BY THE INFORMATION SERVICES DEPARTMENT AND RADIO TELEVISION HONG KONG, TO PROMOTE VARIOUS GOVERNMENT CAMPAIGN MESSAGES.

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