XN000022-1986-04-15 — Page 12

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TUESDAY, APRIL 15, 1986

THE EV SERIES TAKES THE FORM OF LIVE OUTDOOR PRESENTATIONS PROMOTING VARIOUS GOVERNMENT PUBLICITY CAMPAIGNS WHICH WILL BE RECORDED AND BROADCAST BY RTHK.

INTRODUCING THE 14 SHOWS SCHEDULED FROM THIS MONTH TO MARCH NEXT YEAR, THE ASSISTANT DIRECTOR (PUBLICITY) OF 1SD, MR GEORGE YUEN, ID THAT MANY TIMES IN THE PAST THE TWO DEPARTMENTS HAD WORKED TOGETHER IN ORGANISING DIFFERENT ACTIVITIES TO PROMOTE GOVERNMENT CAMPAIGNS. HE ADDED THAT THEY WERE NOW JOINING HANDS AGAIN IN THIS NEW VENTURE TO DISSEMINATE CAMPAIGN MESSAGES.

+ INFORMATION 86 COMPRISES 14 EPISODES, EACH FEATURING A SUBJECT OF PUBLIC CONCERN, INCLUDING ANTI-NARCOTICS, ANTI-SMOKING, ROAD SAFETY, HOME SAFETY, CLEAN HONG KONG, HEALTH EDUCATION, FAMILY LIFE EDUCATION, FIRE PREVENTION AND FIGHT CRIME,+ MR YUEN SAID.

HE EXPLAINED THAT +INFORMATION 86+ WAS AN EXTENSION OF THE ISD'S MOBILE STREET THEATRE ESTABLISHED SOME TEN YEARS AGO, BUT WITH A NEW CONCEPT.

+THROUGH BOTH PUBLIC PARTICIPATION DURING THE EVENT AND THE SUBSEQUENT RADIO BROADCAST, WHAT WAS BEFORE CONFINED TO A DISTRICT LEVEL WILL NOW BE ABLE TO PENETRATE EVERY HOUSEHOLD ON A TERRITORY-WIDE SCALE, HE ADDED.

THE HEAD OF RTHK'S CHINESE PROGRAMME SERVICE. MR RAYMOND NG. SAID THAT APART FROM JOINT PROJECTS, RTHK ALSO SUPPORTED GOVERNMENT CAMPAIGNS BY BROADCASTING ON THE AVERAGE OVER 1 000 GOVERNMENT APIS (ANNOUNCEMENTS OF PUBLIC INTEREST) EACH MONTH, COVERING MORE THAN 50 TOPICS.

+THIS YEAR'S EMPHASIS WILL BE ON PRODUCING MORE PROGRAMMES OF

A CIVIC EDUCATION NATURE,+ MR NG SAID.

A THEME SONG HAD BEEN SPECIALLY COMPOSED FOR +INFORMATION '86+ WITH LYRICS ABOUT LOOKING AHEAD AND CARING MORE FOR THE COMMUNITY.

ON THE SAME NOTE MR NG HOPED THAT MESSAGES PUT ACROSS BY THESE PROMOTIONAL EVENTS WOULD HELP INCULCATE A SENSE OF MORE ACTIVE LISTENING, SEEING AND PARTICIPATING.

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