XN000022-1985-12-10 — Page 6

TUESDAY, DECEMBER 10, 1985

+THE HARD-SELL APPROACH ACHIEVED THE OBJECTIVE OF AROUSING PUBLIC AWARENESS OF THE HEALTH PROBLEMS ASSOCIATED WITH SMOKING. TIME IS NOW RIPE TO ADOPT A LIGHTER APPROACH WHICH SHOULD APPEAL PARTICULARLY TO THE YOUNGER GENERATION IN ORDER TO PERSUADE THEM NOT TO START SMOKING, THE SPOKESMAN EXPLAINED.

SIMPLE ANIMATION AND CARTOON DRAWINGS HAVE BEEN USED IN PRODUCING THE PUBLICITY ITEMS.

+ IT IS HOPED THAT THE TECHNIQUE WILL APPEAL TO THE YOUNGER GENERATION AND MAKE THEM AWARE OF THE BENEFITS OF NON-SMOKING IN TERMS OF BETTER HEALTH, APPEARANCE AND APPETITE, THE SPOKESMAN SAID.

THE NEW API WILL BE SCREENED ON ALL TELEVISION CHANNELS FROM TOMORROW (WEDNESDAY).

IN SUPPORT OF THE API, A NEW POSTER BEARING THE MESSAGE +DON'T START SMOKING - SMOKING TAINTS THE TASTE OF LIFE+ WILL BE DISPLAYED AT GOVERNMENT POSTER SITES THROUGHOUT THE TERRITORY AS FROM TOMORROW.

NEW DON'T START SMOKING+ MESSAGES WILL ALSO BE BROADCAST ON THE RADIO.

JOINT EFFORT SEEN AS KEY TO GROWTH

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THE MAJOR DEVELOPMENT ACHIEVEMENTS OF THE PAST 10 TO 15 YEARS WERE A DIRECT RESULT OF THE GOVERNMENT AND PRIVATE SECTOR WORKING TOGETHER, THE SECRETARY FOR LANDS AND WORKS, MR NICKY CHAN, TOLD A JOINT MEETING OF THE LIONS CLUBS THIS (TUESDAY) EVENING.

HE WAS SPEAKING ON THE SUBJECT: +CAPITAL INVESTMENT IN BUILDING AND CONSTRUCTION IN HONG KONG - COMBINING THE RESOURCES OF THE PUBLIC AND PRIVATE SECTORS.+

+ IN THE AREAS OF COMMERCIAL AND INDUSTRIAL DEVELOPMENT THE GOVERNMENT HAS ENCOURAGED THE PRIVATE SECTOR TO PLAY TO THE LEADING ROLE, HE SAID.

+A SHOWP IECE OF PRIVATE INVESTMENT IS THE CONTAINER PORT AT KWAI CHUNG AND AGREEMENT HAS RECENTLY BEEN REACHED WITH ONE OF THE OPERATORS ON THE TERMS FOR DEVELOPMENT OF TERMINAL SIX.

+TWO ADDITIONAL TERMINALS ARE ALSO PLANNED BETWEEN NOW AND THE MID-1990'S.+

MR CHAN SAID OTHER IMPRESSIVE EXAMPLES OF JOINT VENTURES BETWEEN THE GOVERNMENT AND PRIVATE COMPANIES WERE EXCHANGE SQUARE AND PHASE ONE OF THE HONG KONG-MACAU FERRY TERMINAL.

IN THE