XN000022-1985-01-21 — Page 2

MONDAY, JANUARY 21, 1985

PEOPLE WANT +GOOD INFLUENCE+ FROM TV, RADIO

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MOST PEOPLE POLLED FOR THEIR VIEWS ON TV AND RADIO BROADCASTING BELIEVED THAT THE TWO COMMERCIAL TV STATIONS HAD THE RESPONSIBILITY TO SEE THAT THEIR ENTERTAINMENT PROGRAMMES ALSO HAD A GOOD INFLUENCE ON SOCIETY.

THIRTY ONE PER CENT OF THE VIEWERS WANTED MORE DOCUMENTARIES, 26 PER CENT ASKED FOR MORE NEWS AND 39 PER CENT PREFERRED LESS HORSE RACING.

THE SURVEY, CONDUCTED BY THE CENSUS AND STATISTICS DEPARTMENT IN AUGUST AND SEPTEMBER LAST YEAR ON BEHALF OF THE BROADCASTING REVIEW BOARD AND THE TELEVISION AND ENTERTAINMENT LICENSING AUTHORITY, COVERED A SAMPLE OF 5 047 RESPONDENTS RANDOMLY SELECTED TO REPRESENT THE ENTIRE POPULATION FROM 15 YEARS OF AGE AND ABOVE, A SPOKESMAN FOR TELA SAID TODAY.

ITS PURPOSE WAS TO COLLECT PUBLIC OPINION ON THE QUANTITY AND QUALITY OF TV AND SOUND BROADCASTING AND THE PEOPLE'S DEMANDS AND EXPECTATIONS IN THIS AREA.

IT SHOWED THAT 94 PER CENT OF THE POPULATION HAD WATCHED TELEVISION, AND 62 PER CENT HAD LISTENED TO RADIO BROADCASTS DURING THE FORTNIGHT BEFORE THE SURVEY BEGAN.

TELEVISION

WITH REGARD TO TELEVISION, ABOUT ONE FIFTH OF THE VIEWERS ALSO DEMANDED MORE DRAMA SERIES AND PUBLIC AFFAIRS PROGRAMMES.

MOST VIEWERS SAW A NEED FOR TEENAGER PROGRAMMES. ALMOST HALF OF THE STUDENTS AND TEENAGERS SAID THEY WANTED TO WATCH MORE YOUTH PROGRAMMES ON KNOWLEDGE OF HUMAN SOCIETY, SCIENCE AND TECHNOLOGY, PRACTICAL SKILLS AND SPORTS.

THE SURVEY SHOWED THAT 72 PER CENT OF THE VIEWERS WOULD WATCH EDUCATION PROGRAMMES IF PROVIDED. HOWEVER, ONE FIFTH OF THE PROSPECTIVE VIEWERS COULD NOT NAME ANY TOPIC FOR INCLUSION IN SUCH PROGRAMMES WHICH WERE PREFERRED BY MOST, TO BE SHOWN IN THE EVENINGS.

VIEWERS IN DIFFERENT AGE AND OCCUPATION GROUPS HAD DIFFERENT PROGRAMME NEEDS, THE REPORT POINTED OUT.

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WHILE TEENAGERS EXPRESSED STRONG NEEDS FOR YOUTH PROGRAMMES, ONLY VERY FEW ADULTS AND THE ELDERLY SHOWED INTEREST FOR MORE. THE OTHER HAND, NEWS AND PUBLIC AFFAIRS WHICH WERE MUCH WANTED BY THE 25-34 AND 65 AND OVER AGE GROUPS WERE OF RELATIVELY LOW PRIORITY FOR THE YOUNG.

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/THE SURVEY